Costco SUP's ride again.

[NoSaltSuper]

So I stopped by to check it out today. Anyone heard of "Jimmy Styks"? It's an 11'2" board, with paddle and a board bag for $749. Couldn't tell what it was made of, but it's an attractive board anyway, nice deck pad and a vent hole. Appeared to have decent nose rocker, looked concave from what I could see.

Will be interesting to see how these sell by comparison to the WaveStorm.

Ahh, Jimmy Styks ... 

do a search on the forum and you'll find quite a bit.  If you've got time for some entertainment, grab a beverage of choice and sit back and enjoy a Zone classic...http://www.standupzone.com/forum/index.php?topic=6683.0

Like a lot of stuff at Costco, recognize you're buying entry-level stuff.  Marketed to a broad audience--if you want performance, you might look elsewhere and pay accordingly.

Whoa holey crapola! Just read through thread above. Man, between this and the Pickle thread I really have a knack of rebirthing controversial threads! 

[raf]

I think Spookini got it right.  You can go to these same stores and get a bicycle for $300, but you can't compare that to a real bike from a top brand.  And as Newps noted, these Costco boards will put a smile on your face.  Anyone who is halfway serious about the sport, though,  will not be satisfied with this product. 

[PonoBill]

I've seen Jimmy  Styks boards at surf shops. Back when I first saw them I thought about saying "don't you understand you're the feeder to move that line to big box". But it's not my place to advise retailers--I know very little about that world.

There's a classic graph for new sports niches like windsurfing, rollerblades, etc. The steeper the initial climb, the bigger the drop. After the drop comes a second growth curve to a new level of relative stability. SUP has had a pretty gradual growth considering it's near-universal potential. The recessions put the brakes on. I still expect to see a shakeout--some of that is happening already--but it could be a very long time before the air really goes out of this slow bubble.