Mistral trademarks the word WindSUP

[Easy Rider]

Mistral has trademarked the word WindSUP - and has sent out cease and desist letters to all manufacturers about it. 

Looks like it will now be known as SUP Windsurfing (but isn't "Windsurfing" also trademarked?) - - so what is it now?
SUP Sailboarding?
Sailing a SUP?

Strange move on Mistral's part.

[yugi]

douch move

Late 90's Cannondale trademarked "freeride" and sent cease and desist letters all over.

Rocky Mountain made a really funny ad where they made fun of it, and put it in every magazine. Cannondale looked like douchebags and the term Freeride is used as it always was.

http://forums.mtbr.com/downhill-freeride/freeride-trademarked-cannondale-138078.html

I have a copy of that ad. But not with me.

[SUP Sports ®]

Mistral has trademarked the word WindSUP - and has sent out cease and desist letters to all manufacturers about it. 

Looks like it will now be known as SUP Windsurfing (but isn't "Windsurfing" also trademarked?) - - so what is it now?
SUP Sailboarding?
Sailing a SUP?

Strange move on Mistral's part.

hmmmm...in the USA, it looks like it is "ABANDONED"...and the status is "Dead"...see below...

SUP Windsurfing works for me...I actually registered that domain along with a few related others back in the day...

Back in 2005, I started working with Sean Ordonez on building standups...all of those first SUPs had mast foot attachments...we mostly called it "longboard windsurfing"...Jeff Henderson at Hot Sails Maui even had a forum under that name...in fact, it's where I virtually met SUZ admin...now, Jeff calls it "Longboard surfboard sailing and surfing"...

Domain Name                                Create Date

SUPWINDSURFING.COM            12/13/2006
LONGBOARDSURFSAILING.COM   12/13/2006
LONGBOARDWAVESAILING.COM  12/13/2006 
LONGBOARDWINDSURFING.COM  12/13/2006 
STANDUPSAILBOARDING.COM    12/13/2006 
STANDUPSAILBOARDS.COM       12/13/2006 
STANDUPSAILBOARDS.NET        12/13/2006   
STANDUPWAVESAILING.COM     12/13/2006 
STANDUPWINDSURFING.NET     12/13/2006   

FWIW, pics below were long before Mistral entered the SUP market...