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Author Topic: RUSTY=anti-sup?  (Read 121570 times)

WaikikiDairyQueen

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Re: RUSTY=anti-sup?
« Reply #105 on: January 10, 2011, 04:04:05 PM »
Surfer's never whined in the 50's & 60's, they just went about there business, put there heads down and went surfing. What the hell happened?
 
Lack of "authority", pecking order, lawyers, seem to have been tossed into the mix now. If you could hold your own in the line up then, you were allowed to stay, if not, you were downgraded to a smaller break untill such time that you could prove, your worth in better surf breaks or sent to the beach, so as not to endanger anyone in the water. What the heck happened?

Shortboards came along, and everything that surfing WAS, clearly went out the door or should I say, the door swung wide open and respect went out the door for the gentlemen before you. A wild party if you will began and has never stopped. The Pecking order, the idea that surfers should pass their knowledge down to the gremmie so as to perpetuate the sport, went out the door. Sad really. Now it's a free for all and nobody knows the true history of surfing. Folks think surfing is from "Cali" and Snooki surfs. Cali never held up there end of the bargin is all.

A lack of ocean knowledge now days. A me, me, me attitude has taken over. A lack of knowing your equip[ment, but your able to afford a $1500.00
water toy, so you should just be able to get right into the mix of things without knowing what your doing.


I just hope you Gentlemen don't get caught up in the Sarah Palin bullseye as well .... Longboards, shorboards, kayaks, SUP's. It's not the board... just the attitude of the surfer.

SoCalSupper

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Re: RUSTY=anti-sup?
« Reply #106 on: January 10, 2011, 04:27:50 PM »
The fact that Charlie and the rest ofhis office have been riding SUPs for a while-yeah sure-to then go ahead and run the ad and say that good things have come from it?!
I refuse to have a battle of wits with someone so obviously ill prepared.
Get a clue Charlie. ???
United States Air Force Para-Rescue motto "That others may live"

Strand Leper

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Re: RUSTY=anti-sup?
« Reply #107 on: January 10, 2011, 04:52:26 PM »
So Cal,

They have been riding SUP's for "over a couple of years..."  Wow, that means three years or so... that is before I started!  They were like, early adaptors or something!

Tim
American Saltwater Angler Magazine's Seven Time Angler of the Year.* Founder and former CEO of "Fishstrong" an organization devoted to the fight against fishbait-hands-smell discrimination.

* subject to revocation due to a pending investigation by the FDA (fisherman drug association)

Rolf

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Re: RUSTY=anti-sup?
« Reply #108 on: January 10, 2011, 04:58:05 PM »
Rusty's Presidents email response was totally lame Ass Bullshit and they know it,
the ad is very much anti sup and was meant  to be so ,
Rusty and company will get a dose of their own bad Medicine what Dum Asses.
« Last Edit: January 10, 2011, 05:11:33 PM by Rolf »

stoneaxe

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Re: RUSTY=anti-sup?
« Reply #109 on: January 10, 2011, 05:30:41 PM »
I have to say...I'm tired of reading this thread. No question there is good reason to be pissed but it's starting to feel like it's affecting the zone....and I for one don't want to degrade to the level of the Surfer mag forum. I'm all for writing letters and letting others know of how we feel but arguing with the trolls isn't going to help anything. Best way to piss them off is to ignore them both here and on the water.
Bob

8-4 Vec, 9-0 SouthCounty, 9-8 Starboard, 10-4 Foote Triton, 10-6 C4, 12-6 Starboard, 14-0 Vec (babysitting the 18-0 Speedboard) Ke Nalu Molokai, Ke Nalu Maliko, Ke Nalu Wiki Ke Nalu Konihi

pdxmike

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Re: RUSTY=anti-sup?
« Reply #110 on: January 10, 2011, 06:09:16 PM »
There is always a place for a little lifestyle  ;D
Or even a 36" one. 

caseyg

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Re: RUSTY=anti-sup?
« Reply #111 on: January 10, 2011, 09:37:37 PM »
I took a trip to our local SUP shop on Sunday.  I made them aware of the ad and how pissed off most of us are.  I have personally bought 2 Boardworks boards in the last 12 months. 

I am also in the market for a  couple of iSUP's.  The C4 and SHUBU are my top choices.  If they don't apologize for this, I will not buy from them.  Simple as that. 

As luck would have it, the Boardworks rep was due in their store today and they assured me they would make sure he understood how pissed off we all are (they are too). 

I realize Boardworks didn't run the ad, but they have a big stick and can use it to pressure Rusty to fix this.  Plus, they stand to lose a lot of business here over something one of their board shapers is responsibile (or at least the brand).

Dub_G

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Re: RUSTY=anti-sup?
« Reply #112 on: January 10, 2011, 11:53:37 PM »
Another example of how commercialism and marketing can corrupt the true spirit of wave riding. The sad truth is that this ad will negatively influence many young minds, perpetuating the modern trend of bitter attitudes and wave riding, instead of fostering appreciation and aloha.

Talk about selling out and catering to the lowest common denominator. Someone said something about the lowest 5% of humanity earlier in this thread; well this advertisement could be considered an example of that at work. Maybe this advertisement would have been funny 20 years ago, but with the crowds and bad attitudes these days it is just completely ignorant. I never used Rusty products before, but now I will make a point of not buying anything they're selling. C'mon now, JC Penny?
« Last Edit: January 11, 2011, 12:40:03 AM by Dub_G »

Aves

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Re: RUSTY=anti-sup?
« Reply #113 on: January 11, 2011, 05:57:50 AM »
caseyg - blaming or boycotting Boardworks for an ad that the Rusty clothing line produced is silly. I'm sure they had nothing to do with the ad or the decision.

I think we can all agree that the ad was in poor taste. The sad truth is that the overwhelming demographic of the sorry ass rags that ran these ads is 14-20 year old over amped male shortboarders who will think it's great.

Bad decision? yes.
worth 8+ pages of people saying the same thing? no.

let's move on.

Puamana4me

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Re: RUSTY=anti-sup?
« Reply #114 on: January 11, 2011, 06:57:05 AM »
not 8 pages of people saying the same thing, so if it bugs you...don't click on the thread.

What it is.. a derogatory issue to SUPing which was brought to the attention of THIS stand up paddling community which has created ACTION .

And I will also add to the ACTION by  calling Rusty Boardhouse /La Jolla  to express what a poor ,hateful ad which is targeted to young people,some of them full of the most dangerous substance on earth..testosterone. If you've raised teenagers you know how influenced they are by even dumb ads !

BigBlueSea

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Re: RUSTY=anti-sup?
« Reply #115 on: January 11, 2011, 08:17:27 AM »
caseyg - blaming or boycotting Boardworks for an ad that the Rusty clothing line produced is silly. I'm sure they had nothing to do with the ad or the decision.

I think we can all agree that the ad was in poor taste. The sad truth is that the overwhelming demographic of the sorry ass rags that ran these ads is 14-20 year old over amped male shortboarders who will think it's great.

Bad decision? yes.
worth 8+ pages of people saying the same thing? no.

let's move on.

Boardworks makes Rusty boards and has the Rusty name and logo all over their front page.  If they aren't involved they better clarify that and get a retraction.  This steams me because I own a C4 and would hate to have given my money to a company that would put up with this in any way.

bean

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Re: RUSTY=anti-sup?
« Reply #116 on: January 11, 2011, 08:27:56 AM »
Here are the comments (2) posted on the Rusty web site today.

http://www.rusty.com/us/ads/index.php?gallery_id=27&photo_id=5380

Barklie Griggs POSTED 01.09.11
That's a horrible Ad you are using to promote your eco stretch board shorts Rusty Execs! A surfer killing another stand up paddler surfer!!! Really?!! So I should equate the Rusty brand with promoting killing SUP'ers/people? Shame on you. I will never buy or recommend anyone buy another Rusty product.

Rob POSTED 01.11.11
Dig your new ad, with SUP'er getting the aerial buzz saw. EVERYONE in the water is sick & tired of the SUP'ers! Glad Rusty has the courage to call out the issue, in a humorous way at least. I don't think a single surfing magazine has had the guts to call out SUP'ers for the diruption they have created in surf lineups all over the world. I live in a tight surfing community where SUP has completely blown up. 99% of the SUP'ers abuse surf lineups, trying to take all waves from the surfers. They generally have zero actual surfing skill & clearly don't know how to function in a surf lineup -- "no, you can't have every single wave just because you ride a 12' board and have a paddle, you kook!". They are ruining surfing in our town & many others. Cheers Rusty!

Clearly the marketing depatrment was successful in creating a "buzz" here.  Nice to see that the representative "shortboarder" only considers that 99% of us SUP'ers are kooks.    ;D

WaikikiDairyQueen

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Re: RUSTY=anti-sup?
« Reply #117 on: January 11, 2011, 09:24:31 AM »
[/img]


Kids now days
They do the damdest things

You guys in the late 70's & through the 80's up untill today dropped the ball with a lack of Teaching the kids behind you what surfing was / is about.
Fun, respect, pecking order and cracks, if you acted up. If nothing else, you got a pink belly or "pants" & most certainly embarrased with your backside hanging out for all your friends to see.

You all set the tone, for what surfing is today. Reap what you sow

BigBlueSea

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Re: RUSTY=anti-sup?
« Reply #118 on: January 11, 2011, 09:44:34 AM »
DairyQueen,

You guys who were out giving and taking cracks are responsible for surfing being the mess it is today.  It is a sport.  Reap what you sow.

Strand Leper

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Re: RUSTY=anti-sup?
« Reply #119 on: January 11, 2011, 10:18:20 AM »
All,

Contacts thus far made: 

Clay Feeter at Standup Journal... who was disgusted by the ad;
Mike Roberts, owner of Standup Paddle (he texted me back, but waiting for his reaction);
Joe Carberry Editor, SUP Magazine who was similarly shocked.

I will be making one or two contacts per day... every day. 

Was reading about the New Guinea campaign over the weekend, specifically the battle for Buna... lesson for this campaign... keep applying the pressure... keep applying pressure... keep applying pressure.

Will be contacting a few folks on the action sports beat at the OC Register this week as well... you know how sports writers are always trying pitch the social angle of a story... this one is right up their alley.

Tim
American Saltwater Angler Magazine's Seven Time Angler of the Year.* Founder and former CEO of "Fishstrong" an organization devoted to the fight against fishbait-hands-smell discrimination.

* subject to revocation due to a pending investigation by the FDA (fisherman drug association)

 


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