Author Topic: RUSTY=anti-sup?  (Read 120462 times)

mik911

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RUSTY=anti-sup?
« on: January 08, 2011, 11:51:03 AM »
Full print ad in Surfer Magazine Feb '11 issue. Ad for Rusty Eco Stretch boardshorts shows a shortboarder doing an aerial over a SUP surfer, landing on and obliterating/killing the sup surfer. 
What's with that?

Doesn't Rusty shape sups?
Mike

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Hoe Nalu surf sup  10'6"
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Fanatic Fly Race 12'6" carbon SUP
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Longboards: Harbour, Becker, Local Motion
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Easy Rider

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Re: RUSTY=anti-sup?
« Reply #1 on: January 08, 2011, 12:01:16 PM »
Saw that too.
Guess they are just trying to preserve that "core" image.

Their loss.
Easy Rider is the name of my store in Edmonton, AB, Canada.
My name is Warren Currie . . . and we SUP Surf indoors . . . in a shopping mall!

Tom

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Re: RUSTY=anti-sup?
« Reply #2 on: January 08, 2011, 12:01:26 PM »
Not only does he shape them, he's pretty hard core about riding them. A friend of mine went with him to Tavarua and said that all he rode were SUPs.

SoCalSupper

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Re: RUSTY=anti-sup?
« Reply #3 on: January 08, 2011, 12:58:55 PM »
i saw this also a few days ago-what a joke.
Ive seen a few rusty SUPS in the lineup and the guys on them loved theirs-whos gonna argue with Rusty's surf pedigree, but as far as the ad goes someone should get a nice talking to.
You could say its borderline advocating violence.
Sad-you never see a SUP mag advertisement even coming close to this tripe.
Surfer trolls rejoice... >:(
United States Air Force Para-Rescue motto "That others may live"

SoCalSupper

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Re: RUSTY=anti-sup?
« Reply #4 on: January 08, 2011, 01:32:04 PM »
the more i see this the more aggravated i get-just called the Editor (Brendon Thomas)-his number is on their website-and a few others at Surfer Mag-voiced my displeasure at the ad-told them i cancelled my subscription over the ad and just some general thoughts about how ridiculous that as was. Trying to find a phone number for Rusty to let them know how lame that ad was also!
Also contacted the editors of the big SUP mags out there to let them know they should at the least demand some sort of explanation!
Like i dont already have enough to deal with out there on my SUP and now i have Surfer mag running this crap.
Do what you want but not gonna sit and act like this is cool.
United States Air Force Para-Rescue motto "That others may live"

Chan

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Re: RUSTY=anti-sup?
« Reply #5 on: January 08, 2011, 02:11:52 PM »
I haven’t seen the ad, but what you’ve described is really shitty.  If it persuades any one of the many nut cases out there to act out violently it would be an indefensible tragedy.   

Strand Leper

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Re: RUSTY=anti-sup?
« Reply #6 on: January 08, 2011, 02:20:30 PM »
Funny,

I bought that mag for the Slater interview... really good... and just happened to see the ad about a half hour ago... I really had to do a double take. IMHO, this type of ad needs a full two page apology... (the ad is a full two page ad).

I don't know what kind of creative control Rusty has over his clothing licensee... but this is really, really, really beyond irresponsible to potentially incitement of violence given the tension that already exists...

Mind numbing and someone at Surfer and someone at Rusty, and his clothing licensee need to issue public apologies in Surfer Magazine.  Period.   Like So Cal, I might have to make a few phone calls on Monday.

Tim
American Saltwater Angler Magazine's Seven Time Angler of the Year.* Founder and former CEO of "Fishstrong" an organization devoted to the fight against fishbait-hands-smell discrimination.

* subject to revocation due to a pending investigation by the FDA (fisherman drug association)

newton333

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Re: RUSTY=anti-sup?
« Reply #7 on: January 08, 2011, 02:22:54 PM »
fuc surfer if u have a subscription cancel it. the mag sucks anyway and this is not the first time they were behind some anti s u p. i would imagine there readership is down anyway from a shit economy and internet articles and reports. kick them when they are down. and fuc rusty as well.  boards dont look that hot anyway.

Tom

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Re: RUSTY=anti-sup?
« Reply #8 on: January 08, 2011, 02:25:39 PM »
Can someone paste a picture of it?

H2Oman

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Re: RUSTY=anti-sup?
« Reply #9 on: January 08, 2011, 02:52:16 PM »
Since no one is going to by the magazine now, paste that Slater article too.  :)

Tom

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Re: RUSTY=anti-sup?
« Reply #10 on: January 08, 2011, 03:31:06 PM »
Thanks to our friends over in another forum




pdxmike

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Re: RUSTY=anti-sup?
« Reply #11 on: January 08, 2011, 04:35:14 PM »
This is bad on so many levels.  Beyond what people have said about inciting hate/violence, etc. what amazes me is how a company can be so stupid. 

I have a particular dislike for the current fad of hyping products with "sustainability" and political correctness.  Rusty's website/blog is full of articles about fighting pollution, getting rid of plastic, etc.--and after all the ad in question is about "ECOstretch" boardshorts.  If Rusty responds, it will claim that of course they are not advocating violence against SUPs--the ad was just a marketing thing.  The obvious conclusion then is that all their hype about sustainability is also just a marketing thing--the company doesn't care about the environment at all--it just plays that up to sell more stuff.  What a stupid thing for a company to put themselves in that position--to have to waffle like a corrupt politician about how they meant this but not that.

The even stupider thing  is that Rusty sells their products through dealers, and dealers--especially ones who also sell SUPs, and make a lot more $$$ from 50-year-olds buying Starboards than from a teenager buying a pair of boardshorts.  Rusty's ad puts it in a potentially bad spot with the dealers it depends on to sell their products.

One of the banner ads I see on the zone is swimoutlet.com, the "web's most popular swim shop", which was also one of the first sites that popped up when I googled "Rusty Ecostretch", because they are a major dealer.  Now, I can send a letter to swimoutlet.com telling them that Rusty advocates death to SUP riders.  Or better, I can send one to the editor of USMS Swimmer Magazine, which all US Masters Swimming swimmers get (and in which swimoutlet advertises) and tell 50,000 swimmers to boycott swimoutlet until they stop carrying Rusty products.  I can expand that to USA Swimming, which runs all US youth swim competition.  So now swimoutlet.com hears that some guy in Portland is trying to raise a boycott by 250,000 of their best customers because they carry products from a podunk company that makes up .0001 % of swimoutlet's sales. 

Even if those boycotts don't work, it's stupid of a company to put itself in the position that Rusty just put itself in.   And I don't imagine this is a case of "any publicity being good publicity", especially when the opponents can legitimately claim that
Rusty is literally advocating murder.

SoCalSupper

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Re: RUSTY=anti-sup?
« Reply #12 on: January 08, 2011, 04:52:38 PM »
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SoCalSupper

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Re: RUSTY=anti-sup?
« Reply #13 on: January 08, 2011, 04:54:37 PM »
calling san clemente office of Source Interlink Monday morning and asking WTF!?
Do what you want but this is where i start-then calling ASG in San Clemente.
Realistically there is only so much you can do-they get complaints all the time, but not gonna just let this slide and do nothing-to each his own but would be good to at least make some phone calls everyone!?
United States Air Force Para-Rescue motto "That others may live"

pdxmike

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Re: RUSTY=anti-sup?
« Reply #14 on: January 08, 2011, 04:54:49 PM »
Here's what Rusty thinks about contacting them with criticism:


Don't like us? Send us your hate so we can print out your email and laugh!


http://rusty.com/us/contact/

 


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