Standup Zone Forum
Stand Up Paddle => SUP General => Topic started by: 1tuberider on May 06, 2010, 06:56:52 AM
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Quote from surfer mag June 2010 page 134.
"For those of you frustrated by the proliferation of stand-up-paddlers at breaks that have historically been reserved for oar-free surfing, we present this photo from Teahupoo's opening day of a sweeper scratching for his life."
Picture is of a guy paddling out for the shoulder on a big swell.
I think this is crap and just feeding the fires of conflict. Come on surfer get your head out of your a$$ and recognize surfing is about wave riding, and not about whether your oar is your hands or something else.
What's your thoughts?
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I say don't worry about it. Just pick up a copy of Standup Journal, SUP or Standup Paddle Journal.
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Agree, let it roll off the back. I don't care for it either but a reaction will surely only prove to full the fire. Kill them with Aloha.
Cheers.
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Just pick up a copy of Standup Journal, SUP or Standup Paddle Magazine.
Fixed that for you.
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i cant figure this out, so many pros s u p and im sure people working at surfer s u p if not most on the staff. why not embrace it and get more readers in this time of economic hardship and print dying off. back in the 80s and early 90s they had whole articles on bodyboarding? id cancel my subscription if i had one. magazine has sucked since steve hawk left.
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So, Surfer Mag thinks it's ok to have jetskis in the lineup at Teahupoo, but a guy with a paddle is bad. got it.
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Bitter clingers...
Surfing, Surfer, TWS are not surf magazines. They are fashion magazines that use surfing to sell stuff, period. They put out a swimsuit issue this year for God's sake! Surfing is cool, on the edge... etc. They want the coveted demographic... to sell cool, on the edge stuff to this demo... They need to rage against the machine... standup is perceived as the machine... the dads... the guys with coin... the guys who can write a sentence and only get one word incorrect... To keep their rebel cred (ha ha ha ha ha ha ha ha) they need to rage against the machine... expect them to continue raging all of the way through their Chapter 7 liquidations.
But people are buying less and less of the stuff that they sell in the mag's... How many shops does Billabong now run because the retailers couldn't move merchandise? I went to buy WATER magazine last year... what, it's out of business???
We are at a tipping point ... the magazinge that can cross the brige and appeal to ALL surfers will prosper... the ones that don't will go away, shrink, merge... or be bought out by a clothing company or group of clothing companies (maybe... think about it... just cut out the middle man!). Which mag will innovate and lead the way? Surfer's Path? TSJ? Or, will an SUP magazing cross-over, show powerful surfers, beautiful surfing... and not kiss the a** to the WCT or whatever it is called now? Besides, in the age of the internet, who gets ASP / WCT information from the magazines????? Don't we all just go to Surfline?
Maybe they can pull a Newsweek, downsize, devalue their brand, then put themselves on the block ... (change from news to left of center opinion... now, bleeding cash, with a huge falloff in add pages, the Washington Post put them on the block... but who wants to buy such a devalued brand...)
Interesting times my friends, interesting times!
Surf hard!
Tim
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your are right on tim,,, as i see it they are the system, they are the establishment.... stand up is new and not liked and i guess its cool to hate on us. this is a surfing revolution and we have the surfers with the balls to back it up. just to be out at chops on a stand up is sick. plus the way i see it, it takes guts to stand up while everyone is laying down.
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Does anyone that surfs buy surfing magazines? What do they get from them? I pick them up on the newsstands from time to time and all I see are personality profiles of guys (and a few gals) that look fundamentally like and apparently do all the same things because the profiles are virtually identical. Then a bunch of pictures of boards that look, well, a lot like the board pictures in the previous magazine. And a lot like every other shortboard or longboard that I've ever seen.
Honestly, I'd rather read Vanity Fair, and I gag pretty continuously when I read VF.
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Does anyone that surfs buy surfing magazines? What do they get from them? I pick them up on the newsstands from time to time and all I see are personality profiles of guys (and a few gals) that look fundamentally like and apparently do all the same things because the profiles are virtually identical. Then a bunch of pictures of boards that look, well, a lot like the board pictures in the previous magazine. And a lot like every other shortboard or longboard that I've ever seen.
Honestly, I'd rather read Vanity Fair, and I gag pretty continuously when I read VF.
this is awesome. i feel the same way. i have never bought a surfing magazine or ever had the desire to. i'd rather spend my money elsewhere instead of looking at pictures of people and ugly a$$ clothing. plus, i really don't give a turd about professional surfer whoever's profile, likes/dislikes. who cares?!
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I have been reading surfer since grom days. Over the years I thought surfer mag represented surfing better than the others until say they went glamor style. When my 3 yr subscription expires I doubt if I will renew.
Right on Tim - hope the folks at the mag sees your post.
I don't mind letting crap roll but come on surfing a wave was traditionally done by body surfers and then the sport changed but surfing is surfing. Should not matter what you choose to ride or how you get in. Tom points out the double standard with tow ins as surfer seems to endorse a wave entry technique that basically has to have a clear lineup to embrace safely. Forget the fact that the tow in guys took the wave long before it got to the guys in the traditional lineup.
Do you think the guy paddling made it over the shoulder?
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Agree 100% w/ Tim and Bill. I started surfing in 1965. I could not wait to get my hands on the new Surfer each month. Yes , they had clothing ads in the early mags too. There was good content in the magazine though as far as great pics, stories, etc. The percentage of ads to content then was way different. I check Surfing and Surfer from time to time these days. It's pathetic what it's come too. I remember back when I started that surfing was really kind of a rebel type of thing. Surfers were percieved as not responsible and prone to trouble. It was not " mainstream". Now days EVERYBODY SURFS and, deja vu, I'm again a "rebel" for riding my SUP. Ah, the "good old days " are right now....
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I just bought the Popular Science app for my iPad because I heard it was where magazines will be going. a lot to get used to, but holy smokes. I smell paper moldering. Interesting that in a rich format like this, advertising seems even more intrusive because it doesn't fit the format--it's not cool enough. Advertisers will have to accommodate the medium and I doubt any magazine app could be successful if it's too stuffed with ads. Then again, with no printing, paper, or distribution costs they probably don't have to be.
Not sure that I'm up for the effort, but I'm going to take a look at building Ke Nalu this way.
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your are right on tim,,, as i see it they are the system, they are the establishment.... stand up is new and not liked and i guess its cool to hate on us. this is a surfing revolution and we have the surfers with the balls to back it up. just to be out at chops on a stand up is sick. plus the way i see it, it takes guts to stand up while everyone is laying down.
Isn't the irony amazing! THEY are the establishment pretending to be the rebels... (what is the market cap of Volcom??? how many thousand boards did Matt Biolos sell last year???) this state of affairs is ALWAYS the result when the establishment recognizes and capitalizes on the fact that money can be made from the rebels... and by selling the rebels style to the masses... (hence the rebels solowly morphing into the masses...)
We are the mother******* rebels now bitch*s! (don't know why wrote that... it just felt good)
Enjoy it... revel in it... soak it up... because the only thing that is constant is change...
Tim
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TWSurf is printed by the same magazine company that I work for. One of the editors is BIG into SUP, from what I understand. Is their magazine going to be taking a SUP-friendly attitude? I doubt it... their core audience wants that edgy, shortboarding-is-cool attitude. Remember, their job is to make magazines that their readers want to read, despite personal sentiments... my impression from talking to them is that they're actually pretty SUP-friendly when it comes down to sharing space in the waves.
Anyhoo. I would expect some of the surf rags that are marketed to older crowds to be a little friendlier towards SUP in the future - especially if they think they can pull some ad dollars in from SUP advertisers.
PonoBill, would love to chat with you about the iPad apps face-to-face this summer. I have my likes and dislikes about the PopSci product (also one of our products.) I've been spending some time talking to the developers - they've got some great UI changes coming down the line, and I think the app is going to improve substantially. Speaking off, I will be in Hood River after the Pistol River event, from June 21-Aug 1 or so. Let's paddle and sail!
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I was checking out the the shot and the quote in Surfer. What's interesting is there is a double page spread by Boardworks saying " some SUP's are designed to Surf" Shows guys riding a PSH , C4 and SubVector. So there you go.....
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In the New Zealand magazine (Slide I think)... there were at least three SUP ad spreads this past issue.
As to TWS, I like to refer to it as the "Tiger Beat" of surf publications... I get it because of my membership with the Surfing Heritgage Foundation... but it REALLY is insipid. My personal favorite feature is (no, I am not making this up), the "interview with the famous surfer's girlfriend" feature.
Don't blame them... as their demo is apparently 13-19 year old males who cannot complete a sentence without using "like" and "sick" twice... but it really, really is not a magazine... as I understand the term.
One more, the "Gear Guide" issue where each sponsored surfer gives their selection of their personal favorite "sick" gear... I was SHOCKED when I read that Jordy really likes O'Neil wetsuits, but for some reason, Taylor Knox likes Rip Curl the best. Yes, I admit to "reading it" ... I keep in the office bathroom.
All the best,
Tim
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My wife got me a free 1 yr. subscription to SURFER magazine somehow at a website ( she got "Islands" mag free for a yr also).
The age target in my estimation is about 16-21, it is a bunch of clothing ads, and too many pics of the same moves, it sucks.
I gave it to my 19 year old, she looked at it for10 min. ...and in the can it went.
DON'T TAKE THE MAG or the inmature bs TOO SERIOUSLY
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I would expect some of the surf rags that are marketed to older crowds to be a little friendlier towards SUP in the future - especially if they think they can pull some ad dollars in from SUP advertisers.
PonoBill, would love to chat with you about the iPad apps face-to-face this summer. I have my likes and dislikes about the PopSci product (also one of our products.) I've been spending some time talking to the developers - they've got some great UI changes coming down the line, and I think the app is going to improve substantially. Speaking off, I will be in Hood River after the Pistol River event, from June 21-Aug 1 or so. Let's paddle and sail!
Be glad to get together. I think I'm around that week. my schedule this summer looks worse than when I worked.
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Just noticed the date span. I was thinking July to august We'll certainly be able to get together. You shied plan on doing the downwind races as well
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historically been reserved for oar-free surfing,
BS!! What's up with that? Are they clairvoyant or something? Could they peer into the future and see SUP's coming their way?
That little statement alone blows the whole article out of the saltwater. Not that I'm advocating SUPing w/in a bunch of surfers, I don't, but that's not the issue.
"Reserved" my ass.
That mag tries to appeal to the groms anyway, I grew out of it long ago.
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Hi Guys ,
The guy in the Tahiti photo is Patrice from Tahiti and no he did not make it . got clipped by the lip if i can remember correctly .
I shot the photo that is being discussed. Was hoping to get a few great shots of Patrice that day for my good friends at Infinity but the swell came up super fast . As a staff photographer for Surfer I travel with both a shortboard and a standup , always .
Have a good one!
JK
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I thought the caption was made as an excuse to get a cool photo in the mag. Almost everytime I go to a popular location to SUP some shortboarder tells me that they have one at home or inquire about the board. There's a growing number of "closet" SUPing goin on!
I am astounded by the number of ads in Surfer. I don't mind the ads that have beautiful waves and backgrounds. It's the graffiti/ collage boardshort ads with some duffus looking 19 year old that need to be pulled. Hell, I've worn Duck Head shorts and a belt to surf. So, I find myself looking at The Surfer Journal now a days for beautiful waves and exotic locations. The surfer riding the waves in most shots is only for scale. Who cares who they are or what contest they won. Just show me how steep or big the wave is and let me day dream.
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Maybe SURFER was pointing out, in a very subtle way, that SUP's are not just for small mushy waves. And that the reality of the situation is that SUP is here to stay. Most of their reader base is still very anti-SUP, so they have to tread lightly on this subject.
I have been a loyal reader of SURFER since 1964. I used to keep issues for years. These days, I usually throw it in trash after one quick read.
Richard
Atlantic Beach, NC
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Maybe SURFER was pointing out, in a very subtle way, that SUP's are not just for small mushy waves. And that the reality of the situation is that SUP is here to stay. Most of their reader base is still very anti-SUP, so they have to tread lightly on this subject.
Nope. Because if Surfer was telling that demographic that SUP was cool (or at least encouraging diversity in a wave riding vehicle), every prepubescent kid would have a paddle in their hands. Instead of showing the next set roll through with a guy pulled into a pit (no jetski required), they show him skirting the "meat", more of a "run boy, run" comment than anything.
So thanks for making 2 stroke cool, but anything you do under your own power kooky. Back country skiing suffers the same rap, with trustafarians brapping it up on sleds. But who gives a shit? More for me...
If it was what they intended, Im pretty shocked at the state of professional writers these days...
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Oh my gosh that is so true! I have a subscription for surfer mag that came with my 11 year old's surf camp last summer (it just keeps coming month after month). It is HYSTERICAL! Glamor boys. Guys with the sun glinting in their hair. Reminds me of prince rupert in Shrek! We toss it immediately!
Listen, the few editors over there did the same thing to Body Boarding in the 80's. They helped nearly kill that sport. BUT when you are the type of water athlete that knows the struggle with yourself discovered by engaging your core in a feisty wind with board and paddle you have NOTHING to worry about. You are an individual like no other out there on the water. YOU aren't going anywhere. I mean really. SUP'rs are a special breed. And I say that as a kayaker who SUB's!
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Maybe SURFER was pointing out, in a very subtle way, that SUP's are not just for small mushy waves. And that the reality of the situation is that SUP is here to stay. Most of their reader base is still very anti-SUP, so they have to tread lightly on this subject.
Nope. Because if Surfer was telling that demographic that SUP was cool (or at least encouraging diversity in a wave riding vehicle), every prepubescent kid would have a paddle in their hands. Instead of showing the next set roll through with a guy pulled into a pit (no jetski required), they show him skirting the "meat", more of a "run boy, run" comment than anything.
So thanks for making 2 stroke cool, but anything you do under your own power kooky. Back country skiing suffers the same rap, with trustafarians brapping it up on sleds. But who gives a shit? More for me...
If it was what they intended, Im pretty shocked at the state of professional writers these days...
The fact that Surfer ran a two page ad spread tells me that even if they don't dig sup they'll sell ad space for it. Think back, would any of us even be doing this if Laird hadn't been shown doing it in Surfer mag and other media? Food for thought. Me, not to sound selfish, but I'm glad most surfers think it's lame.
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So, Surfer Mag thinks it's ok to have jetskis in the lineup at Teahupoo, but a guy with a paddle is bad. got it.
or is tow-in surfing really wakeboarding or is it surfers who cant paddle :D
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All the hate and bickering hasn't changed the shape or frequency of waves as far as I can tell. They can go on chattering it don't make a difference in the water.
Just as fun to SUP now as ever. ;D