Standup Zone Forum

Stand Up Paddle => SUP General => Topic started by: mik911 on January 08, 2011, 11:51:03 AM

Title: RUSTY=anti-sup?
Post by: mik911 on January 08, 2011, 11:51:03 AM
Full print ad in Surfer Magazine Feb '11 issue. Ad for Rusty Eco Stretch boardshorts shows a shortboarder doing an aerial over a SUP surfer, landing on and obliterating/killing the sup surfer. 
What's with that?

Doesn't Rusty shape sups?
Title: Re: RUSTY=anti-sup?
Post by: Easy Rider on January 08, 2011, 12:01:16 PM
Saw that too.
Guess they are just trying to preserve that "core" image.

Their loss.
Title: Re: RUSTY=anti-sup?
Post by: Tom on January 08, 2011, 12:01:26 PM
Not only does he shape them, he's pretty hard core about riding them. A friend of mine went with him to Tavarua and said that all he rode were SUPs.
Title: Re: RUSTY=anti-sup?
Post by: SoCalSupper on January 08, 2011, 12:58:55 PM
i saw this also a few days ago-what a joke.
Ive seen a few rusty SUPS in the lineup and the guys on them loved theirs-whos gonna argue with Rusty's surf pedigree, but as far as the ad goes someone should get a nice talking to.
You could say its borderline advocating violence.
Sad-you never see a SUP mag advertisement even coming close to this tripe.
Surfer trolls rejoice... >:(
Title: Re: RUSTY=anti-sup?
Post by: SoCalSupper on January 08, 2011, 01:32:04 PM
the more i see this the more aggravated i get-just called the Editor (Brendon Thomas)-his number is on their website-and a few others at Surfer Mag-voiced my displeasure at the ad-told them i cancelled my subscription over the ad and just some general thoughts about how ridiculous that as was. Trying to find a phone number for Rusty to let them know how lame that ad was also!
Also contacted the editors of the big SUP mags out there to let them know they should at the least demand some sort of explanation!
Like i dont already have enough to deal with out there on my SUP and now i have Surfer mag running this crap.
Do what you want but not gonna sit and act like this is cool.
Title: Re: RUSTY=anti-sup?
Post by: Chan on January 08, 2011, 02:11:52 PM
I haven’t seen the ad, but what you’ve described is really shitty.  If it persuades any one of the many nut cases out there to act out violently it would be an indefensible tragedy.   
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 08, 2011, 02:20:30 PM
Funny,

I bought that mag for the Slater interview... really good... and just happened to see the ad about a half hour ago... I really had to do a double take. IMHO, this type of ad needs a full two page apology... (the ad is a full two page ad).

I don't know what kind of creative control Rusty has over his clothing licensee... but this is really, really, really beyond irresponsible to potentially incitement of violence given the tension that already exists...

Mind numbing and someone at Surfer and someone at Rusty, and his clothing licensee need to issue public apologies in Surfer Magazine.  Period.   Like So Cal, I might have to make a few phone calls on Monday.

Tim
Title: Re: RUSTY=anti-sup?
Post by: newton333 on January 08, 2011, 02:22:54 PM
fuc surfer if u have a subscription cancel it. the mag sucks anyway and this is not the first time they were behind some anti s u p. i would imagine there readership is down anyway from a shit economy and internet articles and reports. kick them when they are down. and fuc rusty as well.  boards dont look that hot anyway.
Title: Re: RUSTY=anti-sup?
Post by: Tom on January 08, 2011, 02:25:39 PM
Can someone paste a picture of it?
Title: Re: RUSTY=anti-sup?
Post by: H2Oman on January 08, 2011, 02:52:16 PM
Since no one is going to by the magazine now, paste that Slater article too.  :)
Title: Re: RUSTY=anti-sup?
Post by: Tom on January 08, 2011, 03:31:06 PM
Thanks to our friends over in another forum
(http://farm6.static.flickr.com/5127/5336854219_4cbefcf759_z.jpg)

(http://farm6.static.flickr.com/5129/5336851231_6e7d87423f_z.jpg)
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 08, 2011, 04:35:14 PM
This is bad on so many levels.  Beyond what people have said about inciting hate/violence, etc. what amazes me is how a company can be so stupid. 

I have a particular dislike for the current fad of hyping products with "sustainability" and political correctness.  Rusty's website/blog is full of articles about fighting pollution, getting rid of plastic, etc.--and after all the ad in question is about "ECOstretch" boardshorts.  If Rusty responds, it will claim that of course they are not advocating violence against SUPs--the ad was just a marketing thing.  The obvious conclusion then is that all their hype about sustainability is also just a marketing thing--the company doesn't care about the environment at all--it just plays that up to sell more stuff.  What a stupid thing for a company to put themselves in that position--to have to waffle like a corrupt politician about how they meant this but not that.

The even stupider thing  is that Rusty sells their products through dealers, and dealers--especially ones who also sell SUPs, and make a lot more $$$ from 50-year-olds buying Starboards than from a teenager buying a pair of boardshorts.  Rusty's ad puts it in a potentially bad spot with the dealers it depends on to sell their products.

One of the banner ads I see on the zone is swimoutlet.com, the "web's most popular swim shop", which was also one of the first sites that popped up when I googled "Rusty Ecostretch", because they are a major dealer.  Now, I can send a letter to swimoutlet.com telling them that Rusty advocates death to SUP riders.  Or better, I can send one to the editor of USMS Swimmer Magazine, which all US Masters Swimming swimmers get (and in which swimoutlet advertises) and tell 50,000 swimmers to boycott swimoutlet until they stop carrying Rusty products.  I can expand that to USA Swimming, which runs all US youth swim competition.  So now swimoutlet.com hears that some guy in Portland is trying to raise a boycott by 250,000 of their best customers because they carry products from a podunk company that makes up .0001 % of swimoutlet's sales. 

Even if those boycotts don't work, it's stupid of a company to put itself in the position that Rusty just put itself in.   And I don't imagine this is a case of "any publicity being good publicity", especially when the opponents can legitimately claim that
Rusty is literally advocating murder.
Title: Re: RUSTY=anti-sup?
Post by: SoCalSupper on January 08, 2011, 04:52:38 PM
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Title: Re: RUSTY=anti-sup?
Post by: SoCalSupper on January 08, 2011, 04:54:37 PM
calling san clemente office of Source Interlink Monday morning and asking WTF!?
Do what you want but this is where i start-then calling ASG in San Clemente.
Realistically there is only so much you can do-they get complaints all the time, but not gonna just let this slide and do nothing-to each his own but would be good to at least make some phone calls everyone!?
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 08, 2011, 04:54:49 PM
Here's what Rusty thinks about contacting them with criticism:


Don't like us? Send us your hate so we can print out your email and laugh!


http://rusty.com/us/contact/ (http://rusty.com/us/contact/)
Title: Re: RUSTY=anti-sup?
Post by: SoCalSupper on January 08, 2011, 05:11:45 PM
yeah i saw that too Mike!-whatever-gonna contact the CEO of Source Interlink-Michael Sullivan out of Bonita Springs FL on Monday and at least try to contact him-same thing with ASG Head.
Will it do anything-not really-but whats the quote about good people standing by doing nothing?!
Title: Re: RUSTY=anti-sup?
Post by: Glider on January 08, 2011, 06:15:12 PM
Ah yes, mindless wonders who follow the P C crowd, Boycott with your dollars and tell them why.  Do it in a rspectful manner and sometimes they listen, most of the time they don't.  If the Rusty powers have any backbone they will retract and apologize.  I wouldn't hold out for one however.  The last couple of years I have been amazed at what sheep the average young 20 to 40 yr old surfer have become.  So much for their aloha spirit.  B S. They all need to read the history of surfing going back to 1900 forward.  The many surfers and paddlers/waterman who were always experimenting with boards, fins wetsuits etc.  Different ways to ride a wave.  Not to mention pioneering new surf spots.  Its been my experience the ones with the biggest mouths don't surf that well and always surf with a crowd and on the beach when it big.  Most can only ride one type board.  Thats what I love about Standup, one can paddle to a wide variety of off shore reefs sandbars and point breaks.  Rusty has just lost any business I might of thrown their way.  I will contact them over this.
Title: Re: RUSTY=anti-sup?
Post by: Chan on January 08, 2011, 06:49:27 PM
I don't know what the relationship between Rusty SUP and the clothing line is, but I am certain this will not be good for Rusty SUP.  We wouldn't accept an ad from them, and I personaly wouldn't purchase their products until they retract this ad and apologize for it's message.  Considering who their market is, this was really irresponsible.   If we see any posts here which are threats, promote violence, jokes from members (i.e. whacking surfers with their paddles) or any other vitriol we delete it.  All it takes is one whacko to make it clear that words matter. 
Title: Re: RUSTY=anti-sup?
Post by: southwesterly on January 08, 2011, 07:59:14 PM
Mixed message?
Title: Re: RUSTY=anti-sup?
Post by: caseyg on January 08, 2011, 08:05:25 PM
I saw the ad too and got pissed off.  Like others have said, there are a lot of idiots who will be encouraged to continue to persecute SUP'ers in the water, because Rusty makes it look funny and cool.  I think rather than just calling Rusty, we should call Boardwork in Oceanside (or wherever they are) and let them know how we feel about it.  I may even pass this along to a friend at Surftech, who would probably love to stick it to a competitor for making fun of their own customer base.  Rusty may not have much to lose by himself, but Boardworks does.  They are the ones who have to build and sell these things. 

SoCalSupper, you are the man!
Title: Re: RUSTY=anti-sup?
Post by: Newbomb on January 08, 2011, 08:35:02 PM
Interesting description of their one SUP in their catalog.

THE STAND UP:
It's obvious, the craze is on. The Stand Up is a fun alternative and excellent device for cross training. It's addicting and it will get you in the water on a lot days, or places, you might normally pass on.

GOOD FOR: Cardio and surfing on unsurfable days


Obviously from language like this they are trying to do as little as possible to promote SUP surfing in their message but happily selling the board at the same time.

I love the language. "fun alternative, excellent device. Huh?
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 08, 2011, 09:22:37 PM
Rusty has a retail partnership with J.C. Penney.  It could be interesting to see what J.C. Penney thinks about their new partner's ad.  I think I'll find out Monday.

http://www.shop-eat-surf.com/news-item/1373/rusty-charlie-setzler-wired-fleece-jcpenny (http://www.shop-eat-surf.com/news-item/1373/rusty-charlie-setzler-wired-fleece-jcpenny)
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 08, 2011, 09:37:00 PM
Interesting description of their one SUP in their catalog.

THE STAND UP:
It's obvious, the craze is on. The Stand Up is a fun alternative and excellent device for cross training. It's addicting and it will get you in the water on a lot days, or places, you might normally pass on.

GOOD FOR: Cardio and surfing on unsurfable days


Obviously from language like this they are trying to do as little as possible to promote SUP surfing in their message but happily selling the board at the same time.

I love the language. "fun alternative, excellent device. Huh?
The other interesting thing about it is that their heading for the board reads "STAND UP PADLE". 
Title: Re: RUSTY=anti-sup?
Post by: highsierrabear on January 08, 2011, 09:40:28 PM
Here's my own letter to the Rusty folks, via the link someone posted.  I tried to refrain from the insults too much.  Not that I own any Rusty products or ever will.  Not that I actually own any surf lifestyle clothing, or ever will.  It's about actual time on the water and not surf lifestyle.  But they lost a potential customer nonetheless:


RE:  Your anti-SUP ad is total bullshit.

What's up with your ad depicting the surfer killing the SUP rider?  I know that surfing industry is about lifestyle marketing rather than actual surfing, but your ad is over the top BS.

SUP is in it's infancy, but is here to stay.  SUP is going to be an important part of the surf market in time, which means $$$ and customers.  Don't alienate your customers and potential customers with anti-SUP ads.  You've lost my business for life from this ad- and I'm a 40-year old with a significant discretionary income with a quiver of boards.  I'll be sure to tell my SUPing friends about your ad (most of them are lifelong prone surfers with discretionary incomes who have added SUP to their quiver as well).  You may not care about my opinion, but you probably do care about your bottom line.

This whole SUP bashing trend is going to look just as stupid as the ski vs. snowboard BS did 15-20 years ago.  (Yeah, I snowboard AND ski too, depending on the conditions).  There will of course, be issues as SUPs find their place in the world.

As a surf lifestyle company, the sooner you make room for all water users, the better your bottom line.

We are all in the water for the same reasons, no matter what the choice of ride.

Grow up.
Title: Re: RUSTY=anti-sup?
Post by: Newbomb on January 08, 2011, 10:01:15 PM
Rusty has a retail partnership with J.C. Penney.  It could be interesting to see what J.C. Penney thinks about their new partner's ad.  I think I'll find out Monday.

Nothing says aggro, anti-establishment rebellion like J.C. Penney. The contradictions and hypocrisy are comical.

Everything works itself out in the end.
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 08, 2011, 10:08:19 PM
From movie Hombre.  Mexican Bandit...Hey, hombre! A compliment on your shooting! You put a hole in me! Whew. I never had a bellyache like this since I'm a little boy. Hey amigo! Friend! I am going to give you back this bullet.
Title: Re: RUSTY=anti-sup?
Post by: colas on January 08, 2011, 10:30:05 PM
Here are the ads. Quite shocking actually. I guess they maybe even illegal in most countries, where death threats are a criminal offence.

Found on the SurferMag forum, ... http://forum.surfermag.com/forum/showflat.php?Cat=0&Number=1957217&Main=1956981 (http://forum.surfermag.com/forum/showflat.php?Cat=0&Number=1957217&Main=1956981)

(http://i.imgur.com/myyXy.jpg)

(http://i.imgur.com/hNxg2.jpg)
Title: Re: RUSTY=anti-sup?
Post by: jd on January 08, 2011, 11:22:56 PM
I don't think Rusty owns the clothing line, but don't know for sure.  I recall reading awhile back that an Aus company owns the clothing line. 
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 08, 2011, 11:27:55 PM
I don't think Rusty owns the clothing line, but don't know for sure.  I recall reading awhile back that an Aus company owns the clothing line. 
It doesn't matter.  The ad taints anything associated with the Rusty name.

Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 08, 2011, 11:39:24 PM
I think I'll call Barack Obama Monday:

http://rusty.com/us/blog/2011/01/05/obama-rides-rusty/ (http://rusty.com/us/blog/2011/01/05/obama-rides-rusty/)

The awful thing is that this ad shows up at the same time as the Arizona shooting.  People are not going to have much tolerance for anyone who incites hatred, especially a company doing it to sell boardshorts.  I don't think anyone is going to see Barack Obama on another Rusty board.
Title: Re: RUSTY=anti-sup?
Post by: val on January 08, 2011, 11:45:47 PM
I don't see what the big deal is.  It's a CARTOON.  I laughed when I saw it.  Nothing to get offended over.

I SUP.  I shortboard.  Guess what -- they don't like us!   A stupid cartoon isn't going to change that.  Let them have their laugh.  BFD,  I'll get my waves, and have the last laugh.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 08, 2011, 11:46:30 PM
Every SUP surfer intentionally injured by a surfer from here on will have some deep pockets to go after. Remarkably stupid. Could cost them millions.
Title: Re: RUSTY=anti-sup?
Post by: val on January 08, 2011, 11:50:16 PM
Every SUP surfer intentionally injured by a surfer from here on will have some deep pockets to go after. Remarkably stupid. Could cost them millions.

Because there's so much intentional injuring of SUPs by "surfers"?

 ::)
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 09, 2011, 12:17:44 AM
Every SUP surfer intentionally injured by a surfer from here on will have some deep pockets to go after. Remarkably stupid. Could cost them millions.

Because there's so much intentional injuring of SUPs by "surfers"?

 ::)
It almost doesn't matter if it's intentional or not.

Rusty created for itself the possibility that any SUP surfer who gets injured by a surfer, whether intentionally or not, can point to the Rusty ad as proof that surfers intentionally hurt SUP surfers, making it more credible that the injury was intentional.  The SUP surfer then will also sue Rusty for inciting the surfer.  Even if the lawsuit is thrown out, Rusty loses tens or hundreds of thousands of dollars defending itself.

And Rusty did no favor to surfers, either.  Besides giving the injured SUP surfer evidence that surfers are out to get them--which makes the surfer look bad in a lawsuit--Rusty also brings their deep pockets into the picture, which gives the injured SUP surfer incentive to bother going after the surfer in the first place.

Additionally, it only takes one case of a SUP surfer winning a judgement against a surfer--and getting a big settlement due to Rusty being involved--to encourage every other SUP surfer injured by a surfer to bring suit in hopes of getting a similarly big settlement for themselves, again regardless of whether the injury was intentional or not.  Once more, Rusty is doing no favor to surfers. 

And I don't know if there have been intentional injuries, but there's no disputing there's been tire slashing and other forms of vandalism, intimidation, and conflict.  Rusty has positioned itself for all the world to see as a supporter of all that. 

The best thing is that even if the ads do spur Rusty's customers to buy boardshorts, they'll lose a lot of sales if their customers' moms see the ads before they pull out their credit cards. 


Title: Re: RUSTY=anti-sup?
Post by: Lobes on January 09, 2011, 01:44:12 AM
If a sup rider was injured by a short boarder on a rusty board or wearing rusty gear this could well contribute to a legal decision.
Title: Re: RUSTY=anti-sup?
Post by: TerryS on January 09, 2011, 03:08:11 AM
LOL, I quit reading that Surfer rag 20 years ago!  :o
Title: Re: RUSTY=anti-sup?
Post by: madmax on January 09, 2011, 05:30:50 AM
Hey Rusty.  Fire yer ad men.  Dumb dumb dumb idea.  I'm in on the boycott AND the phone calls and e-mails. >:(
Title: Re: RUSTY=anti-sup?
Post by: Tom on January 09, 2011, 08:11:56 AM
I don't think Rusty owns the clothing line, but don't know for sure.  I recall reading awhile back that an Aus company owns the clothing line. 

There was an article a while back about Rusty selling the software line so he can concentrate on the shaping and surfing aspect of his company.

 My entire laydown surf quiver is all Rusty boards that have been custom shaped for me by a close friend who has shaped for rusty for 20 or 30 years. They will be hearing from me.
Title: Re: RUSTY=anti-sup?
Post by: Puamana4me on January 09, 2011, 09:37:55 AM
too bad, from the guy who made gazillions on his R. logo, and lives in a 15-20 million dollar ocean front home on La Jolla shores and SUPs all the time.


dumb  move , dumb ad  !!!!!!!!!!!!!!!!!!


dumb !!!!!!!!!!!!!!!!!!!!!
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 09, 2011, 10:40:17 AM
Actually, reading the posts on Surfermag was kind of pleasant. Apparently some adults with a modicum of surfing experience decided to respond. Most of the talk was about the lack of style in SUP riding, which is something that a lot of us recognize and understand. As I paddle out with my SUP to a moderately crowded break I always think "wow, a lot of those folks look really horrible when they surf". And I realize that I do too. It's going to take some time to change that, so that perhaps a majority surf with some kind of grace. It's less noticeable with surfers, though there is just a big a gap between "good" and "not a kook".

Of course it was sparked by someone claiming TC looks bad on a SUP. That's simply not true. It might be that TC or Dave K, or any great surfer would be kicking back and relaxing instead of shredding, but claiming it's a limitation inherent to SUP is just silly and flies in the face of piles of photo and video evidence to the contrary.

Back to the thread, I hope everyone is really going to do all the stuff they said they would. The difference between complaining on a forum and actually taking action is substantial, both in the effort required and the result. Everyone is green until it comes time to do something.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 09, 2011, 11:21:14 AM
I am sure this ad did not just slip by and was discussed at great lengths as to where it would lead. Sad commercial statement that rivals politics.

You're right, Ads never "just slip by". Especially ones with controversial elements. It's not the ad agency, it's the mindset of the company. Playing off the fake radical nature of the "surfing lifestyle" as practiced by millions of teenagers getting their mommies to buy them boardshorts.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 09, 2011, 12:12:53 PM
Actually, reading the posts on Surfermag was kind of pleasant. Apparently some adults with a modicum of surfing experience decided to respond.
I agree.   It only makes Rusty look worse.  The surfing world may be moving beyond the hate, so Rusty steps in and tries to pull it back--and if Rusty can't reach the adults anymore, at least they'll try to pull the new generation back into the hate zone.

I'm not the type to be offended or outraged, or to take things personally, and I don't even surf.  But when I see that ad, I see a company trying to profit by stirring up hate and inciting violence towards my friends.  I don't see a substantial difference between Rusty putting that message in a magazine ad, or selling t-shirts at the parking lot with it, or hiring people with bullhorns to stir up SUP hate at the breaks. 

In fact, it would bother me less to see a misguided guy on the beach out there stirring up things himself.  At least that's honest.  Rusty is sitting on the sidelines, inciting teenagers while pocketing their money.   If anything did happen, they'd hide behind all the standard excuses, and express their concern for the victim, maybe even in a full-page ad with their logo on it--not that they'd feel any guilt or necessity to help him out, or help the 16-year-old who got arrested for assault, or slashing someone's tires after seeing their ad. 

It's like teenage girl cliques who wreck the lives of other girls through backstabbing and gossip, then hide behind the "we didn't do anything" excuse. 

In fact, that's probably why Rusty's ad includes the "take it EASY" line--so if anything happens, the company can say, "Don't blame us--we were taking a stand AGAINST violence".  As Iceman and PonoBill point out, these ads are carefully thought out by the time they get to print. 

That's why I don't shrug this off. 
Title: Re: RUSTY=anti-sup?
Post by: joeag on January 09, 2011, 12:54:38 PM
Let's all settle down for a minute and remember the following:

1.  There's no law against bad taste (or stupidity);
2.  Rusty is not going to automatically become a defendant (or liable) "next time a SUP'er is attacked by a prone surfer" (has that ever happened) - remember the outcry against "violent video games" etc.?
3.  Because something offends you or me (this time), doesn't necessarily mean it should be forced out of existence because the next time it might be something YOU like that someone else doesn't like - that's the basis of FREEDOM of SPEECH.

I saw the ad when I received my copy and thought it was a stupid move and in bad taste, but mostly I was looking forward to this thread on the Zone - I knew it would be a great read!

Before Rusty can be found liable, causation (a link between the ad and the action) has to be proved.  Good luck with that since there is a whole bunch of precedent in cases involving music (lyrics), video games, etc. that holds the content creator (nor broadcaster) is NOT liable for the actions of someone who hears or sees the content and later undertakes violent or criminal activity.  It's still up to the individual to govern his own actions in this country folks.

Last thought - there are a lot of people who feel the Reef ads in surfer mag are in bad taste as well - should those be banned or should shops that sell Reef be boycotted until Reef pulls the ad?  Freedom of speech, even in commercial advertising (and even for things you don't agree with) is a wonderful thing - that's why it's (mostly) protected by the US Constitution! God bless America  :)
Title: Re: RUSTY=anti-sup?
Post by: Chan on January 09, 2011, 01:20:56 PM
Speech which incites violence is limited in every state.  With the growth of social media there has been a notable increase in litigation over incidents where speech has incited violence, or was intended to.   It wouldn’t be necessary if more people just showed some common sense.

 I'm sure Rusty will see an increase in shorts and tee's sales which will generate revenues that exceed any legal costs.  Doesn't make it right though.
Title: Re: RUSTY=anti-sup?
Post by: H2Oman on January 09, 2011, 01:24:08 PM
I don't care about the ad other than it fuels the fire.   Just yesterday, paddlers had their tires punctured at the cove in Palos Verdes.   
Title: Re: RUSTY=anti-sup?
Post by: joeag on January 09, 2011, 01:29:22 PM
Punctured tires at PV Cove - the home of longboard kooks since the beginning of time?
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 09, 2011, 01:35:07 PM
Of course I also have the right to make that advertisement work as badly for them as I can. It's bait, we know that. But sometimes you catch something you can't handle.

If the shortboarder had been killing a longboarder the ad would have more relevance but probably wouldn't have been run--or created in the first place. The idea is to express the hate towards a group too small and too isolated to have an important response.

And it's not just a cartoon. There are only a few people who would not be outraged by a cartoon showing a black person being lynched. Even a world-class black hole of taste like Larry Flynt finally had to back off on the Lester The Molester cartoons Hustler ran.  It's not the media that matters, it's the message.

How far is this from what we surf for?
Title: Re: RUSTY=anti-sup?
Post by: raf on January 09, 2011, 02:33:04 PM
Really, whats the big deal.  The funniest part is that it would never happen because the SUP dude would swing his paddle and cleave the surfer in half in mid-air.  I mean if we're going to play in fantasy land anyways....  In my limited experience with SUP vs prone interaction, the SUP usually gives way because he/she knows damned well he could cut the other guy in half or worse if he wanted to. 

Title: Re: RUSTY=anti-sup?
Post by: newton333 on January 09, 2011, 03:16:43 PM
its not a big deal. its just that this guy makes s u p s and actually takes part in the sport.  if it were another company say 'lost' or something id think it was almost funny. but this is a asshole that will take are money in one hand and stab u with the other.  just a dick.
Title: Re: RUSTY=anti-sup?
Post by: CMC on January 09, 2011, 03:20:47 PM
Threads like this really highlight the cultural difference to me between Australia and the USA.  I would put my nads on the line to say if this ad ran in an Aussie mag 99% of people would shrug and laugh it off.  You know what, a lot of shortboarders do not like SUP riders.  You don't care, if you did you'd stop.  You know it's fun and you know you get a bit of crap from time to time, you have already made the decision that the fun you are having is worth it.

Rusty Surfboards and Rusty Clothing are different entities.  Don't blame the namesake, he's obviously into SUP. Talk to the marketing and art department at Rusty Clothing.

It's hard to cut through in advertising, I'd say they done pretty well cutting through and standing out from the other ads with this one.  They would have thought it through and maybe hoped for some talk on it as a bit of a piss take.  Nothing surer though than creating an outrage on this ad will give it exposure and the old line 'there's no such thing as bad publicity' will shine through.  The more upset you get, the more board ECO boardies they will sell.

My recommendation would be to relax a little, it's a cartoon, the kind you'd see on a school book.  Chill out, laugh at yourself and go for a paddle.
Title: Re: RUSTY=anti-sup?
Post by: lamontweaver on January 09, 2011, 03:42:12 PM
Jeez, Did Rusty draw a picture of Mohammed? Let's not start an intifada. It is a cartoon.

I am sure this was funny to young guys who think skulls are cool. I liked the speedo and bathing cap touch.

I doubt that Rusty had an evil plan to piss off the old SUP guys thinking any publicity is good publicity. I am sure they just thought this would be a funny ad to the surf mag readers who mostly don't think SUP is cool.

Being uncool over a cartoon is not going to make SUP seem cooler. Don't let the haters get to you.
Title: Re: RUSTY=anti-sup?
Post by: Reid SUP'd on January 09, 2011, 03:51:09 PM
Sorry guys!

That is me in the rusty ad, I'm really ashamed of myself, I couldn't get out of Kerrs way in time and he obliterated me and my Rusty SUP with his Rusty potato chip board!

But seriously, the ad does suck! its stupid and hypocritical, whether or not rusty clothing and boards are 2 different entities they share the Rusty name and the brand recognition that comes along with it, I would have a difficult time believing that the clothing line can run an ad without the board line signing off on it.

Its a shame to, my favorite board is my 6ft rusty piranha, and an ad like this could most def perpetuate hate and create new haters.
Title: Re: RUSTY=anti-sup?
Post by: surfcowboy on January 09, 2011, 03:57:57 PM
I don't have a lot to add. This is a pretty great thread.

1 - Rusty, the man, is probably pretty embarrassed.

2 - You'd be surprised how often huge ad decisions are made by idiots and or inexperienced folks. Especially in "extreme" sports.

3 - JC Penny says it all.

4 - It's a joke, but like Bill says, that doesn't mean you should do it, and or that we can't have some fun with it.

The final word for me is that this is actually the end of the "surfers vs. SUP" thing.

Once something becomes "mainstream" it's no longer cool or the in thing with the core audience. If this has made it to the JC Penny level of some C level clothing licensee then we are officially out of the woods.

Looks like we made it. Hating on SUP's is now officially "so last year". Any real surfer has long since moved on to hating on WaveJetters.
Title: Re: RUSTY=anti-sup?
Post by: Rolf on January 09, 2011, 04:03:42 PM
Rusty shot himself in the foot on this one what a Dum Ass, if he gets sued
and looses big $$$ he fully deserves it.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 09, 2011, 04:09:32 PM
I don't have a lot to add. This is a pretty great thread.

1 - Rusty, the man, is probably pretty embarrassed.

2 - You'd be surprised how often huge ad decisions are made by idiots and or inexperienced folks. Especially in "extreme" sports.

3 - JC Penny says it all.

4 - It's a joke, but like Bill says, that doesn't mean you should do it, and or that we can't have some fun with it.

The final word for me is that this is actually the end of the "surfers vs. SUP" thing.

Once something becomes "mainstream" it's no longer cool or the in thing with the core audience. If this has made it to the JC Penny level of some C level clothing licensee then we are officially out of the woods.

Looks like we made it. Hating on SUP's is now officially "so last year". Any real surfer has long since moved on to hating on WaveJetters.


I do like the way you think Cowboy.
Title: Re: RUSTY=anti-sup?
Post by: Puamana4me on January 09, 2011, 04:30:13 PM
I get Surfer mag for free, I wouldn't pay a dime for it, i look at it and give it to my 20 year old who throws it in the trash 10min. later... the content is soooo very poor, it's demographic audience is 12-21 year old males ( I'm really going to piss off some people now), so this ad is no surprise

It is a stupid cartoon/joke

I've heard that Rusty already has agreed to run a two page ad in next Surfer of a SUPer with a paddlle/machine gun combination taking out shortboarders that don't get out of the way.

Title: Re: RUSTY=anti-sup?
Post by: Acuático on January 09, 2011, 04:36:06 PM
"
RUSTY SUP

Rusty Preisendorfer has given true meaning to the phrase, "You can be whatever you want when you grow up." With a talent for art and design too impressive to deny, Rusty has taken his passion of shaping surfboards and made a life out of it.

Early in 2007 Rusty started to stand-up paddle primarily to cross train for his surfing; “beats going to the gym!”. Soon after he started building SUP’s. Several factors made the transition into the bigger boards quite easy and natural. Rusty has a long history of building bigger boards, including sailboards in the early 80’s. He has been using CAD programs to design boards for nearly a decade. This allows for strong control over design and experimentation but with complete repeatability. Since the closure of Clark Foam in late 2005, he has focused on EPS/Epoxy construction. In addition, Rusty has been working on his own vacuum bagged custom composites for several years.

“Stand up paddling gets me in the water virtually every day. I love the tranquility of open water touring. And, after having surfed for 40 plus years, I also enjoy the challenge of a new approach to riding waves. Sharing the experience is equally rewarding.”
- Rusty Dec. 2009

Taken from http://www.boardworkssup.com/boards/rusty.php (http://www.boardworkssup.com/boards/rusty.php)

Title: Re: RUSTY=anti-sup?
Post by: lamontweaver on January 09, 2011, 04:59:22 PM
Rest assured, Rusty is definitely not anti-SUP.

They are about to release a SUP specific line of boardshorts made with stand up paddler's needs in mind.
 
They are called the ECO Extra Stretch Depends boardshorts.


Title: Re: RUSTY=anti-sup?
Post by: dietlin on January 09, 2011, 06:13:12 PM
Lynchings?  Larry Flint?  Sometimes a cartoon is just a cartoon.
Title: Re: RUSTY=anti-sup?
Post by: CMC on January 09, 2011, 06:28:20 PM
So take the 4 posts above and perhaps you've got a fun scenario playing out before the summer and boardshort selling season.

Rusty sells SUP, no sense is bagging them, have some fun get some exposure, run an ad that gets people really talking with a shortboarder killing a SUP.  In the next issue do one reversing the scenario and release the SUP specific version of the same short.

That's a lot of media exposure and far more value for the double page spend in 2 issues.

Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 09, 2011, 07:00:45 PM
Jeez, Did Rusty draw a picture of Mohammed? Let's not start an intifada. It is a cartoon.
I personally have no intention of starting an intifada over this.  Although there is a Greek deli here that makes ones that are really good if you put a little sour cream on them. 
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 09, 2011, 08:05:51 PM
Surfcowboy, somehow when I read your posts I get an image of you sitting cross-legged on a mountaintop, seeing the world with perfect clarity and explaining to the rest of us what's really going on.
Title: Re: RUSTY=anti-sup?
Post by: Rockbottom on January 09, 2011, 08:24:36 PM
Not a good Idea?  Not smart?  PLEASE!  Rusty is in business to make money, and no one ever got rich by being politically correct.  They know their market and are playing to it.  Yes, this ad did not get to print without being scrutinized...  by the same type of people that calculate that the defect in their widgett will cost $10,000,000 in lawsuits by people who are injured because of the defect, but will cost $50,000,000  due to recall, and lost sales.   For every lost $1 in sales from the SUP community,  Rusty will get $10 from the teenager that now pleads to mom and dad about needing to have a Rusty product.  It's brilliant!
    Besides,  prone surfers injuer each other and their property far more than they ever will SUP surfers; and when they do,  they are just treating the SUP surfer  like they do everyone else in their tunnel-visioned little world.    See it for what it is, marketing, designed to make money.   Makes them out to be hypocrytocal bottomfeeders, but...      OK.
      Personally, I don't own any rusty products, but I never had any reason not to buy them until now.  The fact that I have never paid full price for any surf apparal is beside the point  ($55.00, for a pair of shorts?  Really?)
Title: Re: RUSTY=anti-sup?
Post by: dietlin on January 09, 2011, 08:32:44 PM
Jeez, Did Rusty draw a picture of Mohammed? Let's not start an intifada. It is a cartoon.
I personally have no intention of starting an intifada over this.  Although there is a Greek deli here that makes ones that are really good if you put a little sour cream on them. 
Hilarious!!!
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 09, 2011, 09:01:15 PM
You probably meant Jihad, an intifada is a uprising against oppressors. A Jihad is an attempt to check or correct a wrong. First we'd probably seek a fatwah from a scholar. Either SurfCowboy or PDXMike would surely do. Then we'd get other true believers to buy into it, which I think is what we're doing here.

THEN we declare a Jihad. I'm all for it. Especially if there's sour cream.
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 09, 2011, 09:09:07 PM
Especially if there's sour cream.

See fatness for the holidays thread

For this thread I heard Garrison Keeler say on Sat night... it's much easier to beg forgiveness that ask permission.
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 09, 2011, 09:10:29 PM
whops ... than not that
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 09, 2011, 09:12:04 PM
Take anything I say with a grain of sour cream. I have a 103 degree temperature. Maybe I shouldn't have done the Sorrentos opener race yesterday, but I just couldn't lay around while there was a race on.
Title: Re: RUSTY=anti-sup?
Post by: tautologies on January 09, 2011, 09:18:50 PM


I like Crčme fraiche.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 09, 2011, 09:21:57 PM
I'd like to remind people that we're supposed to be outraged on this thread.  I'm still writing Obama tomorrow.

And I think the Fatwah comes after the sour cream, not before.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 09, 2011, 09:26:56 PM
If anyone needs Jihadi gear, they have some sick new stuff in the Shop for Guys section at J.C. Penney.
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 09, 2011, 10:55:56 PM
I'm outraged because I know it obviously doesn't take much to tip the scales on a nut case to do something like what happened in Arizona.  Nobody wants to pay to deal with insane people and no one wants to pry their piece out of their cold hands so it all becomes acceptable and a numb reality.  But this Rusty issue IS part of the larger issue that is a fabric of this country.  All my pals in other countries except Mexico say, is it safe in America?  We all say of course because we're used to this level.  But what happens when it's like Mexico?
Title: Re: RUSTY=anti-sup?
Post by: surfcowboy on January 10, 2011, 12:31:21 AM
Mike, I appreciate the image but I'm just spilling my opinions on the net like the rest of us. You however, have a career in comedy writing but after PDX, you'd never settle for LA life. ;)
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 10, 2011, 12:53:31 AM
Headmount--this thread bounces back and forth between serious, joking, irrelevant...I know I do. 

But I have been following through on going after Rusty (the company) because I agree with you.  The ad does look like a cartoon some kid scrawled at school--in which case it really would be "just a cartoon".  But instead, it was done by adults to exploit kids.  People are getting too used to and accepting of that. 

It's not likely that this ad will spur anyone to kill a paddler.   It may spur someone to slash someone's tires, or utter some minor insult that will later escalate to something serious.  Or maybe not.  But I'm less concerned with the potential impact on paddlers than with the certain impact on surfer--or wannabe surfer--kids.  It makes their world that much more crude.

The "cartoon" is part of a marketing strategy aimed at kids by adults, to make money for the adults by knowingly exploiting current, real, potentially-dangerous anti-SUP sentiments.  It takes an explosive situation and adds fire to it.   Whether or not you believe that "any publicity is good publicity" (ask BP about that) it certainly was driven by that thinking.  Certainly the company was thinking that if it generates some protests, that will only spur more sales.  Even if that happens, the fact that the company profits does not make it right.

The overarching problem to me is not what the ad might do to paddlers, but what it is already doing to kids.  It shows them that adults believe that anti-SUP hate is not only acceptable, it's a joke.  It's not a matter of a group laughing at itself, or even of an anti-SUP surfer spouting hate in a parking lot, but of a company led by adults playing on hate towards an outside group because they think that strategy will make them money and it is not illegal.  I would respect Rusty more if it really did hate SUPs.  But it doesn't.  Rusty'll take your money for a SUP with one hand while they're drawing cartoons of you getting murdered with the other.  They're just taking the easy route of playing on SUP hate to market their boardshorts. 

Any company can make its ads stand out by being controversial or crude.  It's easy.  It's a lot more difficult to do it by being original or inspiring.

I see no difference between Rusty and cowards that egg on other kids to fight, then watch the fighters suffer the consequences while they escape any themselves--except for the fact that those are kids, and these are adults who should know better. 

Judging by the ad, Rusty is a cowardly and lazy company.  It deserves criticism.






Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 10, 2011, 01:00:47 AM
Mike, I appreciate the image but I'm just spilling my opinions on the net like the rest of us. You however, have a career in comedy writing but after PDX, you'd never settle for LA life. ;)
I always thought I'd like living there, but on the other hand I have a client who commutes--a couple weeks up here locked in his studio, then a couple down there on a sound stage doing film scores.  There must be a reason why he moved here from there. 

On the other hand, it's tops on my list of places to visit. 
Title: Re: RUSTY=anti-sup?
Post by: Distressed Mullet on January 10, 2011, 04:02:30 AM
Last thought - there are a lot of people who feel the Reef ads in surfer mag are in bad taste as well - should those be banned or should shops that sell Reef be boycotted until Reef pulls the ad? 

Is that the ad where the Reef Girl does an aerial off the catwalk, lands on and wedges some unsuspecting SUP paddler between her butt cheeks and annihilates him??  If it is, I agree. That is also in Very VERY bad taste.

BTW, not that this justifies anything, but does look like the SUPer dropped in on him.
Title: Re: RUSTY=anti-sup?
Post by: Admin on January 10, 2011, 07:26:14 AM
Rusty is in business to make money, and no one ever got rich by being politically correct.  They know their market and are playing to it. 

What?  Plenty of companies succeed without shit like this.  It just takes more skill.

If I were Boardworks, I would never produce for these guys again.  Here you have Boardworks (who should be) trying to build up surf community relations and one of their own labels is stirring up the hate.

Regardless of the business arrangement between Rusty Surf and SUP and clothing and Boardworks, no one here seems to know it.  I don't.  It is all lumped as one in consumer perception and right now the perception is that this group at the very least thinks that violence in the surf is kinda funny.

Yeah, the guys who crafted this beauty are gunna get what they want with many surfers that are already pissed at SUP.  That ain't the whole game though. 
Title: Re: RUSTY=anti-sup?
Post by: endlessfight on January 10, 2011, 08:04:13 AM
Making an add inciting violence to paddelboarders is one thing, and really doesn’t surprise me a whole lot. I think the biggest sham of this entire thing is the fact that Rusty MAKES paddleboards.
So it’s fine to spread hate on the sport, but it’s okay for that same company to make money off it? A little hypocritical, no?

That’s like Windows saying if you’re a Mac user you should die; but then selling PC’s with OS 10 on them.
 ???
Title: Re: RUSTY=anti-sup?
Post by: Chan on January 10, 2011, 08:40:15 AM
That’s like Windows saying if you’re a Mac user you should die; but then selling PC’s with OS 10 on them.
 ???

Snap.  How do you like them apples, Rusty surfers?  :)
Title: Re: RUSTY=anti-sup?
Post by: Admin on January 10, 2011, 09:12:06 AM
Is that the ad where the Reef Girl does an aerial off the catwalk, lands on and wedges some unsuspecting SUP paddler between her butt cheeks and annihilates him??

What doesn't kill you makes you...I'll take my chances.

(http://www.standupzone.com/flabik.jpg)

There is always a place for a little lifestyle  ;D
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 10, 2011, 09:31:17 AM
Woah. I got a bad ticker.  Don't think I can handle....
Title: Re: RUSTY=anti-sup?
Post by: Aves on January 10, 2011, 09:44:09 AM
wow, kickin body... but that is the exact same expression my 3 year old makes when taking a dump...
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 10, 2011, 10:02:01 AM
WYD... I guess I am.  Please explain
Title: Re: RUSTY=anti-sup?
Post by: jdmotes on January 10, 2011, 10:11:08 AM
 Wow Admin... I'd be glad to let her land on me, place my head between her thighs, and have her squeeze till my head exploded; ANY TIME!!!    JD
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 10, 2011, 10:14:04 AM
WYD,

Before you dismiss Headmount as some SUP riding kook... you might want to read last week's Surfline article about Tavarua... and the spots in that area that were pioneered in the '70's... without revealing the man behind the avatar... let's just say that Headmount was "heavily involved."

Signed,

SUP riding kook
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 10, 2011, 10:23:58 AM

What doesn't kill you makes you...I'll take my chances.
There is always a place for a little lifestyle  ;D

That poor girl, someone stole her bathing suit and replaced it with dental floss, and now she's apparently very puzzled about it. <<< viewer warning *** this user is packed full of antihistamines***** >>>
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 10, 2011, 10:41:41 AM
WYD- I know your re wasn't directed at me but I felt your response ( are you really this stupid?) was rather like what is seen on sports blogs where participants bash each other.  It cheapens the experience for me.  Whether rational or emotional I appreciate a well expressed opinion.  Most on this site take the time to do so.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 10, 2011, 11:10:58 AM
WYD,

Before you dismiss Headmount as some SUP riding kook... you might want to read last week's Surfline article about Tavarua... and the spots in that area that were pioneered in the '70's... without revealing the man behind the avatar... let's just say that Headmount was "heavily involved."

Signed,

SUP riding kook

LOL. I am not dismissing anyone's pedigree. Perhaps I was too "stupid" to have quoted the wrong person? I'm not familiar with your BB's tool set, I guess. My comment referred to the user pdxmike, I believe, not Headmount.

My comment related specifically on this statement:

"Rusty created for itself the possibility that any SUP surfer who gets injured by a surfer, whether intentionally or not, can point to the Rusty ad as proof that surfers intentionally hurt SUP surfers, making it more credible that the injury was intentional.  The SUP surfer then will also sue Rusty for inciting the surfer.  "

This is one of the most hilarious things that I have ever read on the "Internets". As an attorney, I would expect that you will argue the legal basis for such a claim. Once you've finished doing so, I ask you to then go look in the mirror and realize that just the fact that you would argue this perspective puts you in the lowest 5% of humanity. Talk about frivolous. You guys are too emotional to make any rational arguments.

Back in the shadows...

WYD--pdxmike here.

I don't why you think I'm an attorney--I'm not. 

If you had the capability to understand what I posted, you would have seen that I wasn't arguing that anybody SHOULD sue Rusty, or that anybody who did sue them would win. 

But anybody in business knows that defending yourself against even the most frivolous lawsuit can cost you a lot.  I know architects and contractors who've won defending themselves from frivolous claims.  It costs anywhere from $20k to $100k to defend against a simple claim, even if frivolous.  It puts people out of business.  And what I said was absolutely true--that Rusty "created the possibility...". That's also why I said "It almost doesn't matter if it's (the injury) is intentional or not".  If someone sued Rusty and won, Rusty could lose millions.  But if someone sued Rusty and lost, Rusty could still lose tens or hundreds of thousands of dollars in attorneys' fees, staff time taken away from regular work, etc. 

So nothing I wrote was stupid.  What was stupid was that you were unable to understand what I wrote. 

And don't make attorneys the bad guys in this, either.  They are the people who defend innocent parties from idiots filing frivolous claims.  They are also the people who if consulted might have told Rusty not to paint such a big target on themselves. 

And don't say that lawyers--or me--are "too emotional to make any rational arguments" either.  That's a description of yourself. 

What does "WYD" stand for--"Weapon of Your own Destruction"?


Title: Re: RUSTY=anti-sup?
Post by: Smokey Carter on January 10, 2011, 11:21:16 AM
Serious biz here......

Tom Carroll is the real biz.....I always thought he looked good on whatever he rode...

On style, mine sucks on both an SUP and a shortboard but I'm having fun either way.

As a community, I hope standup paddlers can accomplish one thing that the prone board community has never been able to: not take ourselves to seriously......

Have fun out there. That's what the water is for. The standup board is just another tool to utilize the water. It's a gift......Who cares what anybody thinks. Laugh at yourself.
Title: Re: RUSTY=anti-sup?
Post by: Chan on January 10, 2011, 11:24:10 AM
I like to laugh with myself, not at myself.
Title: Re: RUSTY=anti-sup?
Post by: highsierrabear on January 10, 2011, 11:26:50 AM
WYD-

So after 60+ posts of a mostly solid, adult discussion, you went straight for an anonymous personal attack?  

Way to go!!  Studly! OMG, you are, like, so awesome!
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 10, 2011, 11:46:59 AM
WYD,

The manner in which you are addressing me, PDXMike, and Headmount is not appropriate for this forum.  Flame me on some other forum, not here.  We are adults and on this forum, we treat each other that way.

You assume that I am going to argue that Rusty should be held liable because of this ad.  You then conclude that I therefore am in the lowest 5 percent of humanity.  Given that about ten percent of humanity wants to kill all homosexuals, subjugate women, Christians and everyone else who does not believe as they do, and live in a pre-feudal society... you must have a very low opinion of me.  The cool thing is that I don't give a fuc* about what you think.

Back to the issue:  from where did you obtain this predisposition as to my logic and legal reasoning?

I have not written about that issue on this forum.  Perhaps you have attended a few of my trials or my most recent oral arguments before the appellate court?  

For the record, I don't think that Rusty has put itself in any (civil) legal jeopardy with this ad.  I have never said that it did.  I think I said that it was sad and stupid and potentially an incitement to violence... and therefore a bad thing but not necesarily an illegal thing.

I don't do criminal law, but remember a little bit from school and the bar... it is highly doubtful that they could be in danger even if a random crazed person were to attack someone... and the attacker was motivated by the ad, we just don't do that in the good ol' USA... for the most part people are still responsible for their actions... no matter what Talk Radio, Keith Olbermann, NPR, Fox News, Janine Garafolo or any one else says.

On this forum as we generally don't call each other stupid, or refer to each other's comments as stupid... and before you called Headmount a "stupid kook" or something, I thought that his background might be helpful.

Rusty has the right to say what it wants.  It has the right to mock SUP'ers in incredibly poor taste, while at the same time selling SUP's.  If the ad instead was a plea to local aerialists to try to land airs on the heads of SUP surfers, Rusty might have a problem when the move is finally pulled off... that would be called "conspiracy to commit assault and battery."  Rusty would likely face civil and criminal lawsuits in such an event.  

We can look for this contest in the next Lost ad campaign.  As has already been stated on this forum, at least when Lost does the ad, it won't be hypocritical.

Tim
Title: Re: RUSTY=anti-sup?
Post by: Tom on January 10, 2011, 12:00:18 PM
the following is the letter I sent to Rusty


This letter is to express my outrage and shock at the ad you authorized showing a shortboarder intentionally injuring a SUP rider. I have been riding your boards for a long time and for the past 20 years my quiver has consisted entirely of custom Rusty boards.  I have been riding a SUP for the past 5 years and even though I have a custom SUP from a different shaper, I have been impressed with your SUPs and have recommended them to my fiends.
From now on, I will never buy, nor recommend, any Rusty product. As a SUP rider, I am sure you are aware of the immature attitude of many surfers and no matter how respectful we are, there is always someone that feels they have a right to stop or harm someone that isn’t surfing the way they do. You are just adding fuel to the fire with an ad that advocates violence. I can’t help but think about the recent tragedy in Arizona where an unstable individual could listen to certain news commentators and government candidates to find support for violence against government officials.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 10, 2011, 12:06:22 PM
I'm not a lawyer, just a business guy who has paid lawyers hundreds of thousands of dollars over the last twenty years--and I'm very careful when it comes to business and legal entanglements. I've known lots of business people who were not. They generally are in a different business today.

Getting sued into a business coma doesn't happen every time you piss off a large number of people and expose yourself to a liability--as this advertisement my well do.  But it happens often enough so that most people make wiser marketing decisions. I have no idea whether or not this will result in some kind of action, but if it does it will be very expensive for the defendant (Rusty) and not so much (if at all) for the plaintiff(s) because they will probably be represented on a contingency basis.

Having been on the bad side of that equation a few times I can tell you it doesn't matter how indefensible the plaintiffs position is, there is always a business reason to settle. When defense would be a few hundred K and settlement is a hundred K, you have to consider settlement. Of course once you do the target painted on your back gets bigger.

I've never blamed the lawyers (well, maybe a few), we live, and they operate, in the society we've created. Part of that society today includes hate speech, and it can have dire consequence, as the parents of that nine year old girl in Tucson would certainly tell you.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 10, 2011, 12:09:54 PM
Here is Rusty's president's response to an email I sent about the ad:

Hey Mike-

 

I received your email from our website and wanted to respond directly to you. 

Our latest ad has generated a lot of controversy – both good and bad - and certainly more than we anticipated.

 

The point of the ad was not to offend anyone or alienate any particular group but was intended to be humorous and take a satirical approach to what’s going on in the line up.  The surf world has become a very serious arena and we wanted to lighten the mood.    We certainly don’t condone violence and the ad should not be taken literally.

 

SUP’ing is here to stay and is a great addition to the boardsports market.   Many of us at the office have been riding SUP’s for over a couple of years including myself since 2008.  Rusty makes SUP boards and we are making softgood products that will enhance the SUP experience.   

 

There will always be challenges when any new sport enters an existing arena and how it evolves will depend on the individuals participating at their particular beach.  Those are the ones that will make it a negative experience or positive experience and I’ve seen both. 

 

I appreciate your taking the time to write into us.  Please let me know if you have any questions or would like to discuss further.

 

Keep surfing!

 

 

Charlie Setzler | President
14350 Myford Irvine, CA 92606
charlie.setzler@rusty.com |
www.rusty.com (http://www.rusty.com)
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 10, 2011, 12:17:59 PM
That response was weak mealy mouthed PR speak for:  we created the controversy that we wanted...

Really, some of the response to the ads was positive... from whom?  Meth addicted seventeen year olds living in the surf ghetto?

I call bullsh*t on this spokeswhore's "explanation."

Tim
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 10, 2011, 01:16:06 PM
WYD,

That's called expressing an opinion... not flaming on a forum member.
Yes, a little bit heated... I get that way.  If you would like, I can explain to you the difference between opinion and ad hominem.

Thanks,

Tim
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 10, 2011, 01:29:33 PM
My very quick e-mail to the folks at Rusty (and yes, I wlll follow up as promised in the below e-mail):

Mr. Setzler,

As a lifelong surfer, I must say that your two page ad depicting the gory death of an SUP surfer is incredibly disappointing.  When the waves are crap (a lot recently) I SUP surf... sometimes I even SUP surf when the waves are good.  Your ad reinforcing negativity against SUP surfers will only serve to enhance the hostility that already exists.  Thanks for that.

Vandalism against the property of SUP surfers is not imaginary, it is real.  Threats to SUP surfers are not imaginary, they are real.

As an Orange County SUP surfer, I know this for a fact. 

Absent a printed apology in Surfer Magazine, I will not be buying any Rusty merchandise of any kind ever again.  You probably don't care about that as I only have one Rusty hoodie that my wife bought me for Christmas two years ago.  It will be donated.

Additionally, I will contact Tommy at SUP Co, Mike and Dave at SUP Warehouse, Bob at Bob's Mission Surf in San Diego, Evan at Easy Rider, and every other shop owner that I know to ensure that they are aware of Rusty's "provocative" marketing strategy when deciding whether or not to carry Rusty SUP related hard or soft goods...

I will also be contacting Clay at the Standup Journal and Reid at Standup Paddle Magazine to make sure that they are aware of the above-described ad prior to their accepting any more two page ads where Rusty talks about how stoked he is on SUP surfing.

The ad was in poor taste.  The ad throws soft wood onto an already raging fire.  The ad merits an apology.

If your ad intended irony... big mistake as understanding irony is not the strong suit of Surfer's demographic.

If your intended response is an e-mail stating that the ad generated lots of controversy, some good, some bad... save it.

Regards,

Tim
Title: Re: RUSTY=anti-sup?
Post by: liquiddreams on January 10, 2011, 01:43:06 PM
A very dumb AD for sure.. No need for it..
Title: Re: RUSTY=anti-sup?
Post by: Admin on January 10, 2011, 01:46:25 PM
Quote
The surf world has become a very serious arena and we wanted to lighten the mood.


..and of course nothing lightens the mood like a little death.

How about, We wanted to lighten some wallets by lowering the common denominator.  

What an asshole. 
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 10, 2011, 02:25:49 PM
WYD,

Fair enough... I called the guy names while expressing my opinion.  I chastised you for getting negative with forum members... but perhaps that is splitting hairs too finely... so, I will submit WYD that I did the very thing that I called you out on.

Tim
Title: Re: RUSTY=anti-sup?
Post by: newton333 on January 10, 2011, 02:26:20 PM
add is also in transworld surf as well....
Title: Re: RUSTY=anti-sup?
Post by: fl surf on January 10, 2011, 03:13:48 PM
you and your company are lame I truly hope people don;t spend any money on your rags violence is never funny its a shame rusty is a sell out.But I always new Dora was right thank GOD I can paddle surf by my self.And not be in the line up with kooks like you.
Title: Re: RUSTY=anti-sup?
Post by: melonhead on January 10, 2011, 03:16:07 PM
you and your company are lame I truly hope people don;t spend any money on your rags violence is never funny its a shame rusty is a sell out.But I always new Dora was right thank GOD I can paddle surf by my self.And not be in the line up with kooks like you.

Troll!!  What do I win?
Title: Re: RUSTY=anti-sup?
Post by: Boludo on January 10, 2011, 03:19:34 PM
WOW!! That is disappointing and disturbing.  Wishing death upon someone is sickening.  Shame on Rusty for lowering their standards.  That ad is very graphic and detailed and wrong in every aspect.  No more Rusty clothes for me.  Too bad for those who have invested their money in Rusty SUP board.  I'd be embarrassed and ashamed to own one now.  Sorry to say but what's an apology going to do at this point?  The damage has already been done and if they apologize it would only be a forced apology.  I really hope that those people with little sense don't see this as a justification to increase the hatred between us.
Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 10, 2011, 04:04:05 PM
Surfer's never whined in the 50's & 60's, they just went about there business, put there heads down and went surfing. What the hell happened?
 
Lack of "authority", pecking order, lawyers, seem to have been tossed into the mix now. If you could hold your own in the line up then, you were allowed to stay, if not, you were downgraded to a smaller break untill such time that you could prove, your worth in better surf breaks or sent to the beach, so as not to endanger anyone in the water. What the heck happened?

Shortboards came along, and everything that surfing WAS, clearly went out the door or should I say, the door swung wide open and respect went out the door for the gentlemen before you. A wild party if you will began and has never stopped. The Pecking order, the idea that surfers should pass their knowledge down to the gremmie so as to perpetuate the sport, went out the door. Sad really. Now it's a free for all and nobody knows the true history of surfing. Folks think surfing is from "Cali" and Snooki surfs. Cali never held up there end of the bargin is all.

A lack of ocean knowledge now days. A me, me, me attitude has taken over. A lack of knowing your equip[ment, but your able to afford a $1500.00
water toy, so you should just be able to get right into the mix of things without knowing what your doing.


I just hope you Gentlemen don't get caught up in the Sarah Palin bullseye as well .... Longboards, shorboards, kayaks, SUP's. It's not the board... just the attitude of the surfer.
Title: Re: RUSTY=anti-sup?
Post by: SoCalSupper on January 10, 2011, 04:27:50 PM
The fact that Charlie and the rest ofhis office have been riding SUPs for a while-yeah sure-to then go ahead and run the ad and say that good things have come from it?!
I refuse to have a battle of wits with someone so obviously ill prepared.
Get a clue Charlie. ???
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 10, 2011, 04:52:26 PM
So Cal,

They have been riding SUP's for "over a couple of years..."  Wow, that means three years or so... that is before I started!  They were like, early adaptors or something!

Tim
Title: Re: RUSTY=anti-sup?
Post by: Rolf on January 10, 2011, 04:58:05 PM
Rusty's Presidents email response was totally lame Ass Bullshit and they know it,
the ad is very much anti sup and was meant  to be so ,
Rusty and company will get a dose of their own bad Medicine what Dum Asses.
Title: Re: RUSTY=anti-sup?
Post by: stoneaxe on January 10, 2011, 05:30:41 PM
I have to say...I'm tired of reading this thread. No question there is good reason to be pissed but it's starting to feel like it's affecting the zone....and I for one don't want to degrade to the level of the Surfer mag forum. I'm all for writing letters and letting others know of how we feel but arguing with the trolls isn't going to help anything. Best way to piss them off is to ignore them both here and on the water.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 10, 2011, 06:09:16 PM
There is always a place for a little lifestyle  ;D
Or even a 36" one. 
Title: Re: RUSTY=anti-sup?
Post by: caseyg on January 10, 2011, 09:37:37 PM
I took a trip to our local SUP shop on Sunday.  I made them aware of the ad and how pissed off most of us are.  I have personally bought 2 Boardworks boards in the last 12 months. 

I am also in the market for a  couple of iSUP's.  The C4 and SHUBU are my top choices.  If they don't apologize for this, I will not buy from them.  Simple as that. 

As luck would have it, the Boardworks rep was due in their store today and they assured me they would make sure he understood how pissed off we all are (they are too). 

I realize Boardworks didn't run the ad, but they have a big stick and can use it to pressure Rusty to fix this.  Plus, they stand to lose a lot of business here over something one of their board shapers is responsibile (or at least the brand).
Title: Re: RUSTY=anti-sup?
Post by: Dub_G on January 10, 2011, 11:53:37 PM
Another example of how commercialism and marketing can corrupt the true spirit of wave riding. The sad truth is that this ad will negatively influence many young minds, perpetuating the modern trend of bitter attitudes and wave riding, instead of fostering appreciation and aloha.

Talk about selling out and catering to the lowest common denominator. Someone said something about the lowest 5% of humanity earlier in this thread; well this advertisement could be considered an example of that at work. Maybe this advertisement would have been funny 20 years ago, but with the crowds and bad attitudes these days it is just completely ignorant. I never used Rusty products before, but now I will make a point of not buying anything they're selling. C'mon now, JC Penny?
Title: Re: RUSTY=anti-sup?
Post by: Aves on January 11, 2011, 05:57:50 AM
caseyg - blaming or boycotting Boardworks for an ad that the Rusty clothing line produced is silly. I'm sure they had nothing to do with the ad or the decision.

I think we can all agree that the ad was in poor taste. The sad truth is that the overwhelming demographic of the sorry ass rags that ran these ads is 14-20 year old over amped male shortboarders who will think it's great.

Bad decision? yes.
worth 8+ pages of people saying the same thing? no.

let's move on.
Title: Re: RUSTY=anti-sup?
Post by: Puamana4me on January 11, 2011, 06:57:05 AM
not 8 pages of people saying the same thing, so if it bugs you...don't click on the thread.

What it is.. a derogatory issue to SUPing which was brought to the attention of THIS stand up paddling community which has created ACTION .

And I will also add to the ACTION by  calling Rusty Boardhouse /La Jolla  to express what a poor ,hateful ad which is targeted to young people,some of them full of the most dangerous substance on earth..testosterone. If you've raised teenagers you know how influenced they are by even dumb ads !
Title: Re: RUSTY=anti-sup?
Post by: BigBlueSea on January 11, 2011, 08:17:27 AM
caseyg - blaming or boycotting Boardworks for an ad that the Rusty clothing line produced is silly. I'm sure they had nothing to do with the ad or the decision.

I think we can all agree that the ad was in poor taste. The sad truth is that the overwhelming demographic of the sorry ass rags that ran these ads is 14-20 year old over amped male shortboarders who will think it's great.

Bad decision? yes.
worth 8+ pages of people saying the same thing? no.

let's move on.

Boardworks makes Rusty boards and has the Rusty name and logo all over their front page.  If they aren't involved they better clarify that and get a retraction.  This steams me because I own a C4 and would hate to have given my money to a company that would put up with this in any way.
Title: Re: RUSTY=anti-sup?
Post by: bean on January 11, 2011, 08:27:56 AM
Here are the comments (2) posted on the Rusty web site today.

http://www.rusty.com/us/ads/index.php?gallery_id=27&photo_id=5380 (http://www.rusty.com/us/ads/index.php?gallery_id=27&photo_id=5380)

Barklie Griggs POSTED 01.09.11
That's a horrible Ad you are using to promote your eco stretch board shorts Rusty Execs! A surfer killing another stand up paddler surfer!!! Really?!! So I should equate the Rusty brand with promoting killing SUP'ers/people? Shame on you. I will never buy or recommend anyone buy another Rusty product.

Rob POSTED 01.11.11
Dig your new ad, with SUP'er getting the aerial buzz saw. EVERYONE in the water is sick & tired of the SUP'ers! Glad Rusty has the courage to call out the issue, in a humorous way at least. I don't think a single surfing magazine has had the guts to call out SUP'ers for the diruption they have created in surf lineups all over the world. I live in a tight surfing community where SUP has completely blown up. 99% of the SUP'ers abuse surf lineups, trying to take all waves from the surfers. They generally have zero actual surfing skill & clearly don't know how to function in a surf lineup -- "no, you can't have every single wave just because you ride a 12' board and have a paddle, you kook!". They are ruining surfing in our town & many others. Cheers Rusty!

Clearly the marketing depatrment was successful in creating a "buzz" here.  Nice to see that the representative "shortboarder" only considers that 99% of us SUP'ers are kooks.    ;D
Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 11, 2011, 09:24:31 AM
[/img](http://i24.photobucket.com/albums/c33/HanaleiSurfrider/0001-42c20dd2-4aa16afd-8e70-581cf410.jpg)


Kids now days
They do the damdest things

You guys in the late 70's & through the 80's up untill today dropped the ball with a lack of Teaching the kids behind you what surfing was / is about.
Fun, respect, pecking order and cracks, if you acted up. If nothing else, you got a pink belly or "pants" & most certainly embarrased with your backside hanging out for all your friends to see.

You all set the tone, for what surfing is today. Reap what you sow
Title: Re: RUSTY=anti-sup?
Post by: BigBlueSea on January 11, 2011, 09:44:34 AM
DairyQueen,

You guys who were out giving and taking cracks are responsible for surfing being the mess it is today.  It is a sport.  Reap what you sow.
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 11, 2011, 10:18:20 AM
All,

Contacts thus far made: 

Clay Feeter at Standup Journal... who was disgusted by the ad;
Mike Roberts, owner of Standup Paddle (he texted me back, but waiting for his reaction);
Joe Carberry Editor, SUP Magazine who was similarly shocked.

I will be making one or two contacts per day... every day. 

Was reading about the New Guinea campaign over the weekend, specifically the battle for Buna... lesson for this campaign... keep applying the pressure... keep applying pressure... keep applying pressure.

Will be contacting a few folks on the action sports beat at the OC Register this week as well... you know how sports writers are always trying pitch the social angle of a story... this one is right up their alley.

Tim
Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 11, 2011, 10:21:51 AM
perhaps Big Blue, perhaps, but the kids that came before and after me KNEW, the Rules of the Road in surfing and we were taught by the likes of Diffenderfer, Noll, Curren, Buff, Rabbit, Trent & etc. We were taught properly and held up our end of the bargain as we were taught. Cracks just came with the territory Then.

Perhaps your just sour because you, dropped the ball or maybe just a bit thin skinned?
And like you said, its a sport. Football, Baseball, Soccer, Bandminton. You get called out, if you mess up and taught what the proper procedures are in the selective sport, whatever that may be. You say, due to the cracks it's gotten messy. I say, due to the lack of Parenting, it's a mess. Kids running rampant, without any direction. Same for surfing. A lack of dicipline & teaching. A lack of respect, for the sport that they chosen. It's a hobby to them. Not a lifestyle that some of us, have chosen.

Carry on
Title: Re: RUSTY=anti-sup?
Post by: LKSURF on January 11, 2011, 10:28:03 AM
Alot of what your saying is true and  I think the ad is to violent.  We dont want to see this thing go to far and someone end up dead over it.  Some kooks should lose their fins, thats ok.
Title: Re: RUSTY=anti-sup?
Post by: Tom English on January 11, 2011, 12:29:12 PM
Spongeroller, don't be a quitter. 
Title: Re: RUSTY=anti-sup?
Post by: rustyclothing on January 11, 2011, 06:15:39 PM
As many of you know, there has been considerable discussion in this forum about Rusty's recent clothing ad featuring Josh Kerr in Surfer and Transworld Surf, and the perceived anti-SUP sentiment that accompanied the ad.  As a brand that takes our industry reputation very seriously, I wanted to personally respond to the concerns the ad has raised and reassure the surf and SUP community of its intent.   
 
Rusty has always been an authentic surf brand that strives to be innovative, make great product and, most importantly, have fun.   Our intent with the ad in question was to incorporate a fun, humorous tone into our marketing, and we regret that some people were offended by our attempt at humor.  In no way does any of us at Rusty condone violence of any sort - this has no place in our society.    That said, we have decided to pull the ad from all publications.

I'd also like to apologize to Rusty Preisendorfer and the crew at Rusty Surfboards for any criticism or negativity garnered from the ad.  Rusty has been on the forefront of surfboard innovation for years, and an icon in our industry.  He has been building SUPs for many years and is an avid SUP’er himself. While some of the criticism on this forum has been directed towards him, he was not involved in any way.  The same goes for the crew at Boardworks -- they were not party to our decision to run the ad either.   

All of us at Rusty are passionate about what we do.  We surf, skate, snowboard, wakeboard, SUP or some form of each, so we were very aware of the irony of the ad. While we may have missed the mark on this ad, we are certainly not anti-SUP and did not aim to upset anyone.  Through this process, I have seen a very passionate group and appreciate your dedication and energy regarding the issue.  We have taken your words to heart and encourage you to continue supporting the boardsports you love.
 
Sincerely,

Charlie Setzler
President
Rusty Clothing
Title: Re: RUSTY=anti-sup?
Post by: Reid SUP'd on January 11, 2011, 06:30:42 PM
Pulling the ad?  its already published so the damage whether intentional or not has been done, will there be any type of retraction/apology in place of this ad in future surfer and tw issues?
Title: Re: RUSTY=anti-sup?
Post by: H2Oman on January 11, 2011, 06:33:27 PM
Part of moving on is letting go.  Let it go. 
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 11, 2011, 06:49:25 PM
That "apology" is not much of an apology.

He never says they were wrong to publish it, or that he is sorry for that.  All he says is that "We regret that some people were offended by our attempt at humor".  I'll bet he regrets it, but regretting how other people reacted to the ad is far different from apologizing for it.  That has become the typical PR-speak that you hear all the time in the news--expressing regret for how people reacted to something you did, rather than saying you were wrong to do it, or sorry about doing it.

If he felt that printing the ad was wrong, it would have been very easy to say so. 

However, at least they are pulling it, and at least he made his position clear. 

Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 11, 2011, 07:00:21 PM
i didnt know waikiki had a dairy queen??...is there still one in ala moana or is there another one now???
------------------------------------------------------------------------------------------------

before your time, Roller, 50 & early 60's. Ask your Uncles about "umbrellas" too. Waikiki beachboys breakfast stop, before raking the beach & officially opening it up every morning. Small kine history lesson, yet still a part of the overall picture. There is no history for some here, just fat wallets.
Title: Re: RUSTY=anti-sup?
Post by: BigBlueSea on January 11, 2011, 07:13:22 PM
DairyQueen,

Today's kids came after you too, right?  No history, reap what you sow, fat wallets.  Lots of negativity.  Carry on.
Title: Re: RUSTY=anti-sup?
Post by: juandoe on January 11, 2011, 07:46:57 PM
Dear Mr. Setzler,
I would like to see a Rusty pro-sup ad in the next Surfer magazine.  Since you support all boardsports, I am sure you will oblige.

Thanks in advance.
Title: Re: RUSTY=anti-sup?
Post by: whit on January 11, 2011, 08:08:28 PM
I'm surprised they would alienate potential customers . ???
Title: Re: RUSTY=anti-sup?
Post by: jd on January 11, 2011, 09:41:02 PM

Rusty has always been an authentic surf brand that strives to be innovative, make great product and, most importantly, have fun.   Our intent with the ad in question was to incorporate a fun, humorous tone into our marketing, and we regret that some people were offended by our attempt at humor.  In no way does any of us at Rusty condone violence of any sort

Gee Mr. Seltzer do you think everyone who looked at the ad or posts on this forum is a complete moron with an IQ below 20 that we believe your disingenuous attempt to right your wrong.  Your attempt to retract is the only thing that is humorous and a total joke.

Murder is humorous?  Why don't you go tell that to the parents of the 9-year-old girl who was just murdered in AZ.  I'm not sure where you get your values, but not too many people take murder as being humorous.

Why don't you go read the Surfermag.com thread about your ad and how the "surfers" applaud your violent ad.  Then come back and tell us how humorous this is.  What you did was further the discriminatory anti-SUP sentiment that pervades the surfing community to sell some board shorts.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 11, 2011, 09:50:54 PM
Well, PDX and JD. I've got to say, you're not dumb.

I could have written that letter, or more precisely, my boss WOULD have written that letter back in my weasel PR days (before my weasel marketing days). I remember drafting an apology for something PGE did (I think it was an outage, but it could have been something else), and having my boss rip it to shreds. He loved editing my stuff. The gist was that we never apologize for the action, we apologize for the result. Because the action is our fault, but the result isn't.

Sorry we f%#ked up is not the same as sorry you were inconvenienced, or sorry that you were offended. In fact, sorry you were offended is a backhand way of saying "what a humorless wanker you are".

On the other hand, reading the rest of the code behind the letter, it's clear that Old Charlie Setzler got at least one and most likely two boots up his ass. Since he really isn't apologizing for the ad--he could really give a rip what we think--he's making nice for Rusty himself and Boardworks who probably own the boots.

Personally, I take the dog trainer approach to issues like these. Until you hear the whimper you don't know that your point is getting through. I didn't hear a whimper. When I read a line like "perceived anti-sup sentiment" my ears burn. Surfer kills SUP guy. Hmmm, how foolish of us to perceive that as anti-SUP.

Absent a meaningful action I don't see any reason to do business with anything that says Rusty anywhere near it. Lots of choices out there. I'm just about as interested in the business relationship between Rusty boards and Rusty clothes as Charlie is in what we think. It's all Rusty to me. They made their choice of who to get in bed with and how.

I do understand the urge to say "what the heck, lighten up, move on." But that usually just means there will be a next time.
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 11, 2011, 10:38:18 PM
I do understand the urge to say "what the heck, lighten up, move on." But that usually just means there will be a next time.

Great point.  Perfect example of a transparent passive aggressive line but over here the locals don't use the word passive aggressive they just say, Fkn Haoles.  I used to think they had a chip but now I get it.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 11, 2011, 11:43:19 PM
I did a little article on Ke Nalu. Mostly just pulls from the Zone, but I think Ke Nalu reaches a different audience, and even though I haven't been doing much with it since I'm working on Xtreme Geezer, it still gets about 20,000 unique visitors as month. Might as well let them know what's going on.

http://www.kenalu.com/2011/01/11/outrageous-rusty-ad/ (http://www.kenalu.com/2011/01/11/outrageous-rusty-ad/)
Title: Re: RUSTY=anti-sup?
Post by: juandoe on January 12, 2011, 03:27:32 AM
Here is the "graphic artist" response.  

"So, I am one of the graphic artists who helped on this advert. After seeing all you SUP guys whine on your forums I decided to make this post. I guess all you grouchy old men lose your sense of humor with every year you get older. It’s just a cartoon and if it had been the other way around you guys would have loved the ad. Grow a pair and get the sand out of your vaginas and learn to have a laugh. We have nothing against SUP’ers we were just poking fun at modern culture. Rusty is the man and he is all about SUP. No disrespect meant. Keep SUP’in and try not to knock out anymore groms on the inside, later old dudes!

One Love,
Goldy Locks"

posted on his blog
http://www.mattlovas.com/goldylocks/?tag=anti-sup (http://www.mattlovas.com/goldylocks/?tag=anti-sup)

So far, the two Rusty representatives' responses I have seen have been less than contrite.  I am with Ponobill on this one, no Rusty for me.

Any bets on how long this blog will stay up?  Mr. Setzler, you should move this young man into the PR side as you have a real up and comer.  Rusty, please continue to insult my intelligence.
Title: Re: RUSTY=anti-sup?
Post by: crtraveler on January 12, 2011, 06:00:02 AM
I'm guessing Mr. Setzler may be looking for a job soon.......feeling obligated to personally apologize to Rusty.......yikes!  This is probably much bigger of a deal on the Rusty end than we are aware of.  Maybe he can find a suitable position in the SUP industry, since he is such an avid supporter :-\
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 12, 2011, 07:21:18 AM
Clueless little bugger, isn't he. "The other way around"? I assume that would mean a SUP surfer killing a shortboarder. That's what we get accused of every day. Yes, we'd absolutely love to see a moronic cartoon flogging that notion in a two page spread.

He is right about the "grouchy old" part though. At least for me. I'm simply unbearable when I'm sick. I'm amazed Diane is willing to put up with me.
Title: Re: RUSTY=anti-sup?
Post by: 1tuberider on January 12, 2011, 07:24:22 AM
Bring it on!

I am painting a picture of a caveman on the bottom of my board holding his club paddle.  

Take that.  

I don't condone violence and yet every child sees hours of violence everyday with tv programing.  Most of us learn to choose right from wrong early in life.  The ad will not change us who think of doing right into doing something wrong.  

Get rid of the add and I will remove the caveman!  
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 12, 2011, 07:40:45 AM
We're lightweights. Here a video of a protest against higher parking fees for motorcycles in Iceland:

Iceland motorcycle protest (http://www.youtube.com/watch?v=sBlzahb_Q7E#)

Higher parking fees!!
Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 12, 2011, 08:49:49 AM
Today's kids came after you too, right?  No history, reap what you sow, fat wallets.  Lots of negativity.  Carry on.
------------------------------------------------------------------------------------------------

Big Blue
There were 8 pages of negativity before I posted up. So you expect me to teach EVERY kid that came up behind me? Your a hoot. That like saying that school teachers don't have enough to do already and you have a dozen more kids,for her class to teach.

My point is Education. Bottom line, Surf Shops are in to make a $$, they give you Aloha when you walk in the door, stroke you better than a hooker could in a dirty ally way, grope you  one last time, send you on your way, and never TAUGHT you how to get that "good ole feeling" yet once again.
She never taught you, You never learned.

Surf shops as well as the manufactures need / should at least, have basic instructions on the use & handling of any surfing craft. Why? Because 50 years ago, there weren't the crowds that are here today. Again, there is no information, no instructions, no rules of the road that SHOULD be provided so no one becomes injured.


And if you go back and look at the names that I provided, those mentors who gave me cracks when I needed one hopefully made me a better person in the water. If none of them ring a bell, then we are, of a different time period.

Cheers
Title: Re: RUSTY=anti-sup?
Post by: blueplanetsurf on January 12, 2011, 08:54:04 AM
Unbelievable.

I just posted on the artist's blog and it's "awaiting moderation"
In case they delete it, here is what I wrote:

I don't get this ad.  Can you please explain it to me?
How do the images relate to "Escape" and "take it easy"?
To me the aggression and violence portayed in this ad reflect all that is wrong with Surfing.  It does not really matter that it's directed towards an SUP'er, it's just the attitude that its cool to be aggressive and violent towards others in the lineup.
I guess Rusty is an old fart that should get the sand out of his vagina?
Get a life, Golidy Locks, this is total BS
Title: Re: RUSTY=anti-sup?
Post by: Admin on January 12, 2011, 09:06:10 AM
"Our intent with the ad in question was to incorporate a fun, humorous tone into our marketing, and we regret that some people were offended by our attempt at humor.  In no way does any of us at Rusty condone violence of any sort"...we just think its funny.

I was kinda stoked when I saw you register on the forum, because you had the opportunity to come here and tell us the only thing that would have helped:  We blew it, we let a passing inside thought become a published advertisement and we now recognize that this was a huge error.  We wish we could undo it.  Of course, we can't, so the best we can do is go directly to the venues where it was aired and correct it.  We will state there our participation in, and support for SUP and our disgust for violence having any role in the surf culture.

Instead we get a continuation of weakly playing both sides.  At some point Rusty will come forward and do this.  Better now than later.

Title: Re: RUSTY=anti-sup?
Post by: BigBlueSea on January 12, 2011, 09:36:49 AM
DairyQueen,

As a now retired school teacher of 26 years I can tell you that education and violence have nothing in common.  All of my students called me "Mrs. Munroe" and without my ever needing to give a pink belly or cracks.  When you give or accept abuse, you perpetuate abuse.

Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 12, 2011, 09:57:06 AM
Unbelievable.

I just posted on the artist's blog and it's "awaiting moderation"
In case they delete it, here is what I wrote:

I don't get this ad.  Can you please explain it to me?
How do the images relate to "Escape" and "take it easy"?
To me the aggression and violence portayed in this ad reflect all that is wrong with Surfing.  It does not really matter that it's directed towards an SUP'er, it's just the attitude that its cool to be aggressive and violent towards others in the lineup.
I guess Rusty is an old fart that should get the sand out of his vagina?
Get a life, Golidy Locks, this is total BS


I really get a kick out of the "poking fun at modern culture" line. That's the kind of thing designers say to defend the indefensible. And the twisted logic--we SUPers are a bunch of whiners with sand in our manginas, but Rusty SUPs and he da man. No disrespect meant, except for all the disrespect I'm spewing.

A true knucklehead. And a crappy designer. Derivative, unoriginal, and no sense of focus. The kind of work your eye just slides right past. No wonder they went for confrontational--otherwise no one would have looked at the lame work.  Hey Goldie, E squared = 0. When you emphasize everything you emphasize nothing.
Title: Re: RUSTY=anti-sup?
Post by: teach on January 12, 2011, 10:22:47 AM
wow, you guys really took one between the eyes on that ad!    more proof that there are a whole lot of idiots in the world and some even get to publish their dumbness in national mags.    as to SUPs taking the heat, i think after 10 pages, it might be time to let it go,(or not).    I'm sure R dot is hosting a whole bunch of internal phone calls, e mails and stuff to figure how we will 'deal' with this.  but also for a company their size, it's just another speed bump in marketing.   
Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 12, 2011, 11:04:58 AM
So Big Blue? Your Parents never spanked you when you were a kid? I was taught politeness, Please & Thank you's, pass the butter dish , Please. You may controll what happens in your class room, but once outside, the kids are on a different roll.

Same for adults. If no instruction is given, then they as well, run rampant, as out in the ocean. Take a look for yourself, its a zoo. Words of advise, a helping hand, I'm all for it. But an out of controll driver on the 405 is another thing indeed, same in the ocean.

do your job and educate in the classroom and the ocean. I still try everyday, and, without the cracks.

cracks = a cuff on the back of the head with a "what are you doing"?
not a Cali Wedge beatdown that you seem to be pushing at .... which seems to go on alot now days.
Title: Re: RUSTY=anti-sup?
Post by: Easy Rider on January 12, 2011, 11:13:54 AM
As many of you know, there has been considerable discussion in this forum about Rusty's recent clothing ad featuring Josh Kerr in Surfer and Transworld Surf, and the perceived anti-SUP sentiment that accompanied the ad.  As a brand that takes our industry reputation very seriously, I wanted to personally respond to the concerns the ad has raised and reassure the surf and SUP community of its intent.  
 
Rusty has always been an authentic surf brand that strives to be innovative, make great product and, most importantly, have fun.   Our intent with the ad in question was to incorporate a fun, humorous tone into our marketing, and we regret that some people were offended by our attempt at humor.  In no way does any of us at Rusty condone violence of any sort - this has no place in our society.    That said, we have decided to pull the ad from all publications.

I'd also like to apologize to Rusty Preisendorfer and the crew at Rusty Surfboards for any criticism or negativity garnered from the ad.  Rusty has been on the forefront of surfboard innovation for years, and an icon in our industry.  He has been building SUPs for many years and is an avid SUP’er himself. While some of the criticism on this forum has been directed towards him, he was not involved in any way.  The same goes for the crew at Boardworks -- they were not party to our decision to run the ad either.  

All of us at Rusty are passionate about what we do.  We surf, skate, snowboard, wakeboard, SUP or some form of each, so we were very aware of the irony of the ad. While we may have missed the mark on this ad, we are certainly not anti-SUP and did not aim to upset anyone.  Through this process, I have seen a very passionate group and appreciate your dedication and energy regarding the issue.  We have taken your words to heart and encourage you to continue supporting the boardsports you love.
 
Sincerely,

Charlie Setzler
President
Rusty Clothing





Dear Mr. Setzler
I own a retail store in Canada and have carried Rusty clothing for many, many years.
I also sell SUP's.  
I had taken a wait and see approach with this ad, as I have been involved in the snowboard industry (I used to sell Rusty snowboards - look up how long ago that was) for over 25 years, and have seen many controversial ads.  

The ad in question was not an attempt to "incorporate a fun, humorous tone into our marketing" - it was a bunch of young dipshit surfers sitting around, deciding to make fun of us "sweepers" by showing the "surf community" how "core" they are.  
The fact that it made it to print ultimately lies squarely on your shoulders.

Your reply here on this forum is a joke.  As others have stated it is PR speak at its best.

By your reply - you - and the company you work for have lost me as a customer, and I am not just a customer who buys a pair of board shorts every once in a while - I am a store owner that will never order your product again.  

Warren Currie
owner
The Easy Rider Inc.


P.S. - you might want to take a look at how Quiksilver's Waterman Collection is doing (fastest growing segment of their business).  The sponsor SUP events, sponsor athletes, design product specifically for SUP, etc.   I am sure they will be more than happy to be getting your dollars.
Title: Re: RUSTY=anti-sup?
Post by: BigBlueSea on January 12, 2011, 11:29:14 AM
DairyQueen,

No, my parents never spanked.  My father was killed in service.   I was raised by a single mother was not of that mindset.  It is good that you have moved beyond the cracks and are becoming part of the solution.  The rest will be when you stop glorifying the old ways.  Much like the ad that is the subject of this thread, your earlier posts were confusing and sounded to support violence as a mechanism of instruction.
Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 12, 2011, 12:01:24 PM
Big Blue
Same here, but Father worked for Pan American Airways, but Mother never had a problem in setting me straight with a wooden clothes hanger.
A swat behind the head from doing something stupid always drove the point home for me when in the water. I don't condone violence, but it seems to be leaning in that direction on a daily basis, because of NOT being educated properly. Kids or ADULTS. 11 pages here and no ones learned anything yet. Whiners. Circle the wagons. Shortboarders are coming.

Admire you for being and Educator. Lord knows, it's an uphill battle for you on a daily basis.

cheers!
Title: Re: RUSTY=anti-sup?
Post by: sthcst on January 12, 2011, 12:16:26 PM
Well said Easy Rider....
Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 12, 2011, 12:49:02 PM
Quik still needs help after their Rossi ski fiasco...
Waterman collections may be the only thing saving them at this tme
Title: Re: RUSTY=anti-sup?
Post by: Weasels wake on January 12, 2011, 12:55:10 PM
Dear Mr. Setzler,
I would like to see a Rusty pro-sup ad in the next Surfer magazine.  Since you support all boardsports, I am sure you will oblige.

Thanks in advance.
This ^^^^ it shouldn't be that hard, you won't even have to use any violence, it's easy.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 12, 2011, 01:13:12 PM
Waikiki, gotta say buddy, you've got me confused. I find myself nodding in agreement and then you take a quick 90 and I've got no idea where we're going.

I had the crap kicked out of me by two guys at the wedge in 1976 or 7 for the high crime of being someone they didn't know. Of course I was a mouthy pain in the ass back then, and you can all tell how much I've changed. Point being, wedge beat downs are hardly new.

Nobody does the minor physical corrections these days because:
A. The little bastards will find nine ways to press charges
B. If they don't do that they might drive by and cap your ass
C. You'd spend all day doing it

As far as the whining goes, that's what forums are for, it's really hard to actually surf in them, and it's boring to just talk about how much you love your new toys. And it's not eleven pages--it's four pages of whining, five pages of goofing around, and two of bickering back and forth.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 12, 2011, 02:23:47 PM
Easy Rider:

That was a great letter you wrote--every line of it. 

You have clout that most other people here don't---maybe Rusty will realize that losing a customer who probably gets 100 people per year into watersports isn't a good trade for gaining one kid buying a pair of boardshorts. 

I especially liked your line at the end, showing Rusty that there are other companies out there actually helping the sport, instead of exploiting it. 

I hope any sales you lose from dropping Rusty (probably not much at this point) will be replaced ten times over from customers who appreciate the stance you took. 
Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 12, 2011, 02:29:12 PM
Nobody does the minor physical corrections these days because:
A. The little bastards will find nine ways to press charges
B. If they don't do that they might drive by and cap your ass
------------------------------------------------------------------------------------------------
HowZit Bill,
Why o why is that Bill? Parenting? Lack of dicipline? No time for the kids?
Chasing the $$$? Brow beat by the kid for  a cell phone or a car? 75 cents an hour to get my first car, a 40 Ford coupe. These kids are too hip to work @ Macdonalds, yet they want this & they want that. Hell, now ya got me lost in all my ramblings.

I suppose point being, lack of educations for the "new" surfers, whatever they ride and yet they expect that they can just get on the freeway and drive like idiots. So folks get yelled at and once again, somebodys on the beach duking it out. Why?


Because the old guys aren't helping the new kids on the block so everything still runs rampant. Diff, and a few others had no problem getting in my ear or my face and correcting my bad behaivior. Nobody steps up today and say, "Thats not accepted around here".

Sad.  Take Care
Title: Re: RUSTY=anti-sup?
Post by: Dangerous Dan on January 12, 2011, 02:31:12 PM
My note to the Editor at Surfer Magazine -

Just want to drop you guys a note to let you know, although you have the right to publish the Rusty "Anti-SUP" soft goods ad, I also have the right to drop your publication from my monthly SUP, Sailing and Surfing reading list.  In fact, I purchase Surfer Magazine for my three Grandkids ages 8, 6 and 4.  All are great surfers and we work very hard to be sure they practice Aloha and learn respect for the ocean, plus everything and everyone in it.  In fact, not only are they great surfers, they're great paddlers and sailors as well.  If they need this type of humor, I guess I can go back 40 years and renew my subscription to Mad Magazine.  O well, maybe Alfred E. Newman isn't headed the same way you guys are in the print industry...obsolete in ten years.  Thank God SUP, Sailing and Surfing will survive because of the Aloha spirit, not "grade school" quality ads like Rusty's that are just stirring the pot!

Dan Myers
Lake Norman, NC
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 12, 2011, 02:35:19 PM
I did a little article on Ke Nalu. Mostly just pulls from the Zone, but I think Ke Nalu reaches a different audience, and even though I haven't been doing much with it since I'm working on Xtreme Geezer, it still gets about 20,000 unique visitors as month. Might as well let them know what's going on.

http://www.kenalu.com/2011/01/11/outrageous-rusty-ad/ (http://www.kenalu.com/2011/01/11/outrageous-rusty-ad/)
PonoBill--thanks for writing that.   Anyone who hasn't read it should.

I'm not done contacting people about the ad, and now I can include a link to your article when I do.   It's short, and it sums the whole situation up in a way that even people with no background in surfing or SUP can understand. 
Title: Re: RUSTY=anti-sup?
Post by: juandoe on January 12, 2011, 02:37:36 PM
http://www.mattlovas.com/goldylocks/?tag=anti-sup (http://www.mattlovas.com/goldylocks/?tag=anti-sup)

Something is missing.  Now what is the over/under for how long Matt Lovas is employed?
Title: Re: RUSTY=anti-sup?
Post by: melonhead on January 12, 2011, 02:38:11 PM
Tried to access the anti-sup page on Goldy Locks again this morning.  Seems to have disappeared . . .
Title: Re: RUSTY=anti-sup?
Post by: juandoe on January 12, 2011, 02:42:17 PM
Tried to access the anti-sup page on Goldy Locks again this morning.  Seems to have disappeared . . .

haha, beat you by 25 seconds.   ;D  Was following some the comments on there.  At least Lovas was publishing the comments.  Of course, we don't know what may have been edited.
Title: Re: RUSTY=anti-sup?
Post by: lord_sup on January 12, 2011, 02:49:21 PM
I love the rusty ad. go kerrzzyy

just a litmus test to the general attitudes of the sup community. I didn't take it personally and saw the humor. funny how so many of you guys got so strung up due to your super entitled attitudes and many of you have never even tried to paddle into a wave without your paddle no pun intended. All these litigation threats yada yada. Who really cares, it's just a humor riddled ad. The power or ego.

anyways, hope you guys got some today, it was small and clean and I shared a peak with a sponger who asked me how I liked my 10'10

-lord
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 12, 2011, 02:53:02 PM
http://www.mattlovas.com/goldylocks/?tag=anti-sup (http://www.mattlovas.com/goldylocks/?tag=anti-sup)

Something is missing.  Now what is the over/under for how long Matt Lovas is employed?
Fortunately you caught it early, and preserved his words for posterity. 

The amazing thing is, the artist and Rusty's president both said essentially the same thing--that there was nothing wrong with the ad, only with the people who reacted unfavorably to it.

The difference was that the artist expressed himself directly and honestly, while Setzler took the cowardly route. 

The most interesting thing to me is that prior to Setzler's "apology" most people who were unhappy were unhappy just with the ad, and others didn't care.  Once Setzler responded, it was clear that the ad was just the symptom of the real problem, which is the company's exploitative attitude towards the sport, and cavalier attitudes towards its customers and towards right and wrong.  Setzler's corporate PR-speak response was eloquent in capturing that.  It was also remarkably effective in rallying people against Rusty who previously hadn't formed an opinion.
Title: Re: RUSTY=anti-sup?
Post by: juandoe on January 12, 2011, 03:05:30 PM
Quote
The amazing thing is, the artist and Rusty's president both said essentially the same thing--that there was nothing wrong with the ad, only with the people who reacted unfavorably to it.

The difference was that the artist expressed himself directly and honestly, while Setzler took the cowardly route.  

The most interesting thing to me is that prior to Setzler's "apology" most people who were unhappy were unhappy just with the ad, and others didn't care.  Once Setzler responded, it was clear that the ad was just the symptom of the real problem, which is the company's exploitative attitude towards the sport, and cavalier attitudes towards its customers and towards right and wrong.  Setzler's corporate PR-speak response was eloquent in capturing that.  It was also remarkably effective in rallying people against Rusty who previously hadn't formed an opinion.

Pdxmike, you hit the nail on the head.  My initial response to the ad was rather dismissive.  In and of itself, it is simply puerile and silly.  The quasi-apology is what has got my dander up.  People do stupid things all of the time, apologize and move on.  Do not insult my intelligence with BS.  Clearly, Mr. Lovas is a kid who could use some guidance as discussed in this thread.  I think Mr. Setzler is doing this as we converse.

Title: Re: RUSTY=anti-sup?
Post by: blueplanetsurf on January 12, 2011, 03:29:05 PM
I still had the comment page up on my screen, so in the interest of free speech, here are the comments from the deleted page:

So, I am one of the graphic artists who helped on this advert. After seeing all you SUP guys whine on your forums I decided to make this post. I guess all you grouchy old men lose your sense of humor with every year you get older. It’s just a cartoon and if it had been the other way around you guys would have loved the ad. We have nothing against SUP’ers we were just poking fun at modern culture. Rusty is the man and he is all about SUP. No disrespect meant. Keep SUP’in and try not to knock out anymore groms on the inside, later old dudes!

One Love,
Goldy Locks

« Gastonjah Bam Barcelona & Rusty Ad »

Tags: ad, air, anti sup, eco stretch, ecostretch, ESM, josh, kerr, Rusty, SUP, surfer, transworld, violenceComments RSS feed14 Comments:
 
your mom
January 12th, 2011 at 11:48 am
you are an idiot
 
old dude
January 12th, 2011 at 12:02 pm
It is not about a sense of humor. It is about poor taste and worse judgment. Perhaps the puerile 7th grade graphics are supposed to convey the irony but I think you have missed the mark.
 
Robert
January 12th, 2011 at 4:51 pm
I don’t get this ad. Can you please explain it to me?
How do the images relate to “Escape” and “take it easy”?
To me the aggression and violence portayed in this ad reflect all that is wrong with Surfing. It does not really matter that it’s directed towards an SUP’er, it’s just the attitude that its cool to be aggressive and violent towards others in the lineup.
I guess Rusty is an old fart that should get the sand out of his vagina?
Get a life, Golidy Locks, this is total BS
 
John Loughner
January 12th, 2011 at 5:13 pm
Cool ad, love it dude. You da man!
 
Joe
January 12th, 2011 at 5:33 pm
Your tagline seems at odds with the editorial content of your graphic -

“pass on good vibes & stoke through art, music & adventure…”

But, it’s cool, just do the next one with the roles reversed and everyone will “get” the joke.

Good luck to you in your career.
 
StandUpTurd
January 12th, 2011 at 5:33 pm
Oh no, all the whinging kooks at standupzone might wind up drowning in their own self-righteous tears after this one.
 
Chumash
January 12th, 2011 at 5:44 pm
Love the ad, love the sentiment. Best thing I’ve seen in a surf mag in decades. Oarons don’t belong in a surfing lineup plain and simple. If they want to bring their floating sidewalks where surfers are, then all bets are off. Stay in the kelp beds or better yet if your such WATERMEN, Niagra falls! Surfers unite! Oarons aren’t surfers. My 7 year old calls them cheaters.
I will support Rusty for sure! Question is: where can I buy the tshirt?
 
FRANK THE TANK
January 12th, 2011 at 5:55 pm
WOW, the culture of surfing is truly embrassing the innovative ways to help the sport grow and build stoke for everyone who loves to surf. In marketing, its the funny pictorals, sayings and jokes that leave a lasting impression in peoples minds. Moral of the story is this is not a bash on SUP, its a reference that is consistent with RUSTY marketing campaign which depicts the RUSTY rider ripping in the water not to bag on SUP. Laugh at the novelty of it, dont read to much into it, RUSTY acknowledges the presence of SUP as part of modern surfing evolution, if he didn’t he would not be making SUP Boards. Take a chill pill and chalk this up to comical relief!!!
 
robert is a douche bag
January 12th, 2011 at 6:07 pm
Hey Robert, why don’t you throw on your roller blades and knee pads and roll down to the band camp. Don’t be so stale and over analyze every detail of a fun, humorous ad that isn’t meant to create hate in the water between surfers and old guys. The ad was just poking fun just like surfers have always poked fun at spongers and it will probably always be that way. Its just a way of life and to be completely honest SUP’s are about 2% of rustys customers. They are not a SUP brand and never will be. now if this really was to cause something awful between surfers and SUPers I could see why there would be negative comments. You guys who are complaining are the ones that are fueling your own fire. Have fun old guys.
 
EDD Cometh
January 12th, 2011 at 7:09 pm
Rusty sure blew it. I’d love to see everyone at the La Jolla Group right about now. Walking papers for sure. With the economy right now… ha ha ha love to see when the ones responsible for this trainwreck will find another job. What a screw up of epic proportions. I could care less of what anyone rides in the water… the ad just was pathetic.
 
goldylocks
January 12th, 2011 at 7:15 pm
Hey Robert, we are sorry for the advert and there will be no more cartoon slaughter of SUP’ers, or of any kind for that matter.

Yours forever,
Goldy Locks
 
WhyComment
January 12th, 2011 at 7:45 pm
Ditto with Joe’s thoughts. Your tag line is totally opposite of your editorial. I could be wrong reading in between the lines, but it seems there is more background to your editorial and why you even commented and came across the way you did. But unfortunately we will never know. Why even comment/explain if you feel you did nothing wrong? Anyway, go get some waves and loosen up a bit. Live positive! No matter what anyone rides in the surf, be respectful and get along, we’re supposed to be having fun out there! Too many people loose sight of that fact.
 
Robert
January 12th, 2011 at 8:11 pm
Golidy Locks,
I guess they say any publicity is good publicity, so on that account, good job!
I think a simple apology and admitting the ad is in poor taste (you fucked up) is all the old guy whiner pussys were looking for, instead of throwing more fuel in the fire.
As an artist you should not be afraid to create a contoverial message to get people’s attention. I can see how some might think it’s funny. I think your art refelects the aggression many surfers feel in the crowded lineups and certainly hits a nerve. Putting the art in a Rusty ad, knowing that Rusty is a Stand Up Paddler himself and makes SUP’s just seems stupid.
Good luck,
Robert
 
Who cares about SUP?
January 12th, 2011 at 8:52 pm
I GUARANTEE Rusty does not run another ad like this, and that they run an apology ad (due to all the whining). I don’t really care about the content of the ad, but I’m a graphic designer by trade and the layout/design for this ad is brutal. I’d fire you for a shitty ad, not for hurting SUPpers

Mike

ps – Chumash – “oarons”. That’s brilliant!!
Title: Re: RUSTY=anti-sup?
Post by: Easy Rider on January 12, 2011, 03:29:17 PM
 People do stupid things all of the time, apologize and move on.  Do not insult my intelligence with BS.


Exactly!
Title: Re: RUSTY=anti-sup?
Post by: NXLVL on January 12, 2011, 04:05:01 PM
Somehow i feel their are more people saying "hell yeah" than, "this is B.S." Controversy is the best form of advertisement! Look @ Eminem.
Title: Re: RUSTY=anti-sup?
Post by: Style_does_Matter on January 12, 2011, 04:34:04 PM
Let's not lose  sight of what has brought this all on.
I have surfed for 25 years and paddled for the last 7 or 8.  Hazy when I started, but it was long before there was  these gawd-awful asian import SUPs.  You either used an 11' Munoz softtop or you had one hand-built.
Those days girls would swim out to ask to try your board, surfers would ask you a million questions in the lineup.
The handfull of guys doing it grew up surfing, realized surf etiquette and it was smooth sailing.
Since then I have witnessed the sport boom, and the introduction of hundreds of persons that simply have no idea about surfing or etiquette.
I admit I paddle less now because I am disgusted and saddened.
When I do paddle several things go a long way;
1. Sit the f@k down.  Nothing is worse than having some guy wobbling over you if you are are surfer.
2. Remind surfers they have priority. It works, you let them know they have the right of way, they give waves. its called sharing. just try it. If you dont like this concept go to an empty lineup.
3. Choose where you paddle and know your ability!!!!. If you fall during a session you probably are not good enough to be out with surfers. I rarely fall to the point where I wear a sweathsirt if its cold and even worn an iPod on smaller days..  You dont need a wetsuit unless its 40 degrees out. You should be able to kickturn into a wave with 1 to 3 FORWARD strokes (not backwards please!)

I love paddling, there was a point I paddled 5 days to every day I surfed, but truth is the sport has gotten out of control. Thats why we see backlash.
Just imagine if jetskis showed up at your fav paddling spot and started wavejumping....
Title: Re: RUSTY=anti-sup?
Post by: Easy Rider on January 12, 2011, 04:37:46 PM
Wow!
I have just received 2 calls from the 949 area code from guys asking for Rusty products.
I explained that we didn't have a ton of Rusty T'shirts in - because we are primarily a snowboard shop during the winter months.  
When I asked where he was calling from - he said that he was in Seattle and that Edmonton and Seattle were neighbors.

Really?

Have you nothing better to do than call shops that threaten to not buy your products?

Maybe Easy Rider will be featured in the next ad???    ;D

Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 12, 2011, 04:51:18 PM
The ad is still featured on the Rusty website.  Obviously the "apology" was a sham. 

http://rusty.com/us/ads/index.php?gallery_id=27&photo_id=5380 (http://rusty.com/us/ads/index.php?gallery_id=27&photo_id=5380)
Title: Re: RUSTY=anti-sup?
Post by: Westside on January 12, 2011, 04:54:43 PM
So many more problems the past few years with hundreds of SUPs showing up at breaks with no skills or rude wave hogging.  I dont surf the good breaks on SUP EVER anymore because of the problems.  I dont like this ad but I hope that some thing good will happen because of all of this.  If this problems keep up more people are going to be angry and anyone who cares about the surf will not do it anymore.  Aloha and God Bless.
Title: Re: RUSTY=anti-sup?
Post by: Style_does_Matter on January 12, 2011, 05:19:26 PM
I agree the ad could be taken wrong, especially in the USA where our pussification is almost complete.
I laughed when someone pointed out in Australia this would not get much more than a snicker, so true.  Here we have lawsuits and murder brought in on the first page of posting.

Rather than playing the role of the victim (another pussification trait) its time to realize this CARTOON is nothing more than a SYMPTOM of an illness.

The SUP community needs to educate ourselves on the carrying capacity of local lineups. Waves are a limited resource, and the SUP is by far the easiest tool to consume those.  Just be aware that our actions have an equal and opposite reaction. Be smart, be aware that some of these lineups have pecking orders that go back generations and extending courtesy goes a long way.
Title: Re: RUSTY=anti-sup?
Post by: BigBlueSea on January 12, 2011, 05:32:16 PM
DairyQueen and PonoBill,

Your back of hand schooling has escalated to staged, but all the same viral internet beach beatdowns by the likes of Makua Rothman or the MTV reality show North Shore redicularity of Sunny Garcia, enforcer.  Of course it has.  Base actions always will escalate.  Now you stand by and criticize the inevitable result that your actions have brung on.
Title: Re: RUSTY=anti-sup?
Post by: stoneaxe on January 12, 2011, 05:39:18 PM
Damn...this thing is up to 12 pages now...is anyone reading anything else... ::)

LOL....had to come back and modify this...noticed I pushed it to 13... ;D

ROFL...you beat me to it Warren

Title: Re: RUSTY=anti-sup?
Post by: Easy Rider on January 12, 2011, 05:41:56 PM
^^^^ great you made it to 13 pages!      ;D
Title: Re: RUSTY=anti-sup?
Post by: Aves on January 12, 2011, 05:53:16 PM
i apologize if this has been posted somewhere in chapters 1-12 but i find it comical that the ad below comes from the same company... or at least entity:

<iframe src="http://player.vimeo.com/video/8825979" width="400" height="265" frameborder="0"></iframe><p><a href="http://vimeo.com/8825979">Rusty Surfboards Stand Up Paddle Commercial</a> from <a href="http://vimeo.com/user1850572">rusty surfboards</a> on <a href="http://vimeo.com">Vimeo</a>.</p>

Title: Re: RUSTY=anti-sup?
Post by: ehrawn on January 12, 2011, 05:57:11 PM
Quote
Waves are a limited resource

Only, they're not.

This is the sort of thinking that has led to much of the problem. "There are only so many surfable waves out there, so I better get as many as I possibly can, even if that means others don't get a turn." SUP'rs say it leading to the "wave-hog" label, and prone surfers say resulting in SUP bans at breaks. I'm not oceanographer, but I'm pretty sure you could look at past models and determine that, in the future, more waves will be coming your way. It may be not in the next few minutes, or next few days. Hell, it might not be for months, but another wave will come with your name on it. In the mean time, relax and enjoy the sceanery.

If everyone, and I mean EVERYONE, just learned to share we wouldn't be having this conversation.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 12, 2011, 05:59:02 PM
Big Blue:  Hey teach, it wasn't me, I swear. Actually I'm not much in favor of whacking anyone for any reason. I don't think very much gets communicated that way other than resentment and the urge to pass the whacking on to the next set of victims. I am dismayed, however, at the lack of civility and the solipsistic attitude of nearly everyone these days. I don't find a single cause for it, I think there are numerous causes. But I have no idea of how we get from where we are to some place more civil and social.

To all the folks commenting on the spread of bad SUP vibes--you are not alone in thinking that, in fact, I think just about the time you get good enough to actually ride a wave with something remotely approaching competence, you start noticing that an awful lot of people on a SUPs are behaving pretty badly, and stinking up the place with some pretty sorry waveriding. Maybe if anything good comes out of this shitstorm it could be that we all start thinking about how we might fix that. I think new SUP owners should exit the store with more than a board, leash and paddle. I can't think of any better place to intercept those folks and say "by the way, there are rules to how you do this, let me tell you about them". Of course that puts a burden on shop owners, but it shouldn't be that big a deal.

It's not a new thought. It's been discussed here since this forum began. I built a little website long ago to help promulgate the message. Let's see... yup, it's still working. http://www.supright.com (http://www.supright.com) I set it up as a creative commons site, meaning anyone can copy what is written there and use it anyway they see fit. No one ever did to my knowledge, and it's not visited very often, but it's there.

We can also tell other SUPer when they're doing the wrong thing. I've done that about as much as I care to. I hate it, I'm not a cop, but if not us, then who?
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 12, 2011, 06:13:13 PM
Anybody else find it humorous that there are several posters whining about our whining? 
Title: Re: RUSTY=anti-sup?
Post by: mikelefty on January 12, 2011, 06:23:12 PM
Boring, time to move on  ::)
Title: Re: RUSTY=anti-sup?
Post by: H2Oman on January 12, 2011, 06:25:14 PM
Quote
To all the folks commenting on the spread of bad SUP vibes--you are not alone in thinking that, in fact, I think just about the time you get good enough to actually ride a wave with something remotely approaching competence, you start noticing that an awful lot of people on a SUPs are behaving pretty badly, and stinking up the place with some pretty sorry waveriding. Maybe if anything good comes out of this shitstorm it could be that we all start thinking about how we might fix that. I think new SUP owners should exit the store with more than a board, leash and paddle. I can't think of any better place to intercept those folks and say "by the way, there are rules to how you do this, let me tell you about them". Of course that puts a burden on shop owners, but it shouldn't be that big a deal.

Just to side track for a moment - spurred by Bill's comment, but not attacking Bill -

Where are all these shitty SUP surfers that everyone is posting about??  Sure, you might occasionally find one or two at one of the busier lineups, but its rare.  You might also see a new longboarder, shortboarder or even a boogie boarder at these same places.  Really, I go to some busy surf spots and I really haven't come across many people who are standup surfing and that "kook-ish" that they shouldn't be there.   From experience, most that are new to standup are unable to even paddle competently get into the lineup when they are starting out, let alone thinking catching a wave at the bigger and busier spots.  If you are upset to see new surfers of any kind at places considered beginner or recreational spots, its time to get over yourself and maybe you need to move on to bigger and better breaks where you can showcase your awesomeness.

I'm a long way from impressing anyone with my surfing skills, but I'll be surfing my standup boards this weekend, not reading ads.
Title: Re: RUSTY=anti-sup?
Post by: jdmotes on January 12, 2011, 06:31:39 PM
 All they would have to do is re-work the ad so that the guy on the sup takes his paddle and smashes the incoming aerial surfer to smithereens right at the last second. Like swatting a fly. Then add a caption "Sweepers: cleaning the ocean one idiot at a time"...     Later,    JD
Title: Re: RUSTY=anti-sup?
Post by: lord_sup on January 12, 2011, 06:31:50 PM
Let's not lose  sight of what has brought this all on.
I have surfed for 25 years and paddled for the last 7 or 8.  Hazy when I started, but it was long before there was  these gawd-awful asian import SUPs.  You either used an 11' Munoz softtop or you had one hand-built.
Those days girls would swim out to ask to try your board, surfers would ask you a million questions in the lineup.
The handfull of guys doing it grew up surfing, realized surf etiquette and it was smooth sailing.
Since then I have witnessed the sport boom, and the introduction of hundreds of persons that simply have no idea about surfing or etiquette.
I admit I paddle less now because I am disgusted and saddened.
When I do paddle several things go a long way;
1. Sit the f@k down.  Nothing is worse than having some guy wobbling over you if you are are surfer.
2. Remind surfers they have priority. It works, you let them know they have the right of way, they give waves. its called sharing. just try it. If you dont like this concept go to an empty lineup.
3. Choose where you paddle and know your ability!!!!. If you fall during a session you probably are not good enough to be out with surfers. I rarely fall to the point where I wear a sweathsirt if its cold and even worn an iPod on smaller days..  You dont need a wetsuit unless its 40 degrees out. You should be able to kickturn into a wave with 1 to 3 FORWARD strokes (not backwards please!)

I love paddling, there was a point I paddled 5 days to every day I surfed, but truth is the sport has gotten out of control. Thats why we see backlash.
Just imagine if jetskis showed up at your fav paddling spot and started wavejumping....

totally agree with all points listed. I don't post here often due to so many insta watermen and the bad attitudes towards surfers. I'm very competent in both sup and prone surfing and still never venture into a crowded lineup. It's just common courtesy these days. just too crowded and even though I have developed a strong skillset, I still feel uneasy in a crowd. The jetski analogy is spot on.
Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 12, 2011, 06:38:52 PM
Big Blue, c'mon. Reading comprehension 101. Where oh where, in my postingw have I encouraged bullying tactics or beat downs. I'm talking 50 years ago, that if I didn't tow the line, then I was told that my actions were unacceptable or I was cuff'd behind the ear, like slapping your own head and getting rid of a fly. It seems now days, if you try and convey simple words to someone, your told to piss off and mind your own business. Of course, there are other options then, certainly not mine to take advantage of. Hell, I'm on Medicare (lol). All I've been trying to say, if you don't educate the bozo's, then you deserve what you get out in the water. If the Surf Shops / manufactures don't step up and help educate "the newbies" then this poop, will continue untill some truely get hurt.

Same for the guy up in Canada selling snowboard equipment. Take the $$$ to the bank, cut um loose on a hill, the kids runs into someone because he's unable to CONTROL, his equipment. Perhaps the "SELLER, should be liable as well as they "rider"?


Lots to think about Big Blue.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 12, 2011, 09:10:37 PM
Waikiki,
Ok, now we're back on line. Take it easy on our buddy in Canada, he's the leading edge on making people understand the responsibility that comes with the gear you buy and where you use it. But as a fellow geezer I relate to telling someone they're out of line and being told to piss off. I had a guy threaten to kick my ass one time on Manzanita beach because I told him it was dangerous to let his kid play on logs that were being splashed by waves.

What!!

Oh well. It's a big world. Maybe we'll have a good swell tomorrow and this will all be a memory.
Title: Re: RUSTY=anti-sup?
Post by: Dub_G on January 12, 2011, 10:05:50 PM
When you point out irresponsible/reckless behavior in the line up, is that called whining? No, it is an attempt to keep order and educate for the well being/safety of the wave riding community and our shared resources.

I see calling this ad out like the action I have mentioned above. There is a legitimate reason to confront this advertisement; it is reckless and lacks respect.

The artists' written response definitely demonstrates a disturbing lack of respect, not to mention possible schizophrenic issues.

Recklessness and lack of respect are what contribute to the breakdown of order in the lineup. To not call this out would be negligent in my opinion, just like situations in the lineup sometimes. If no one calls out bad behavior, the situation gets worse over time. It's easy to say it's no big deal and do nothing.

Maybe the graphic designers, marketeers and business men don't know or care about what really happens in the lineups.

Big Thanks to those who spoke up responsibly here.

PS - Choosing to not buy rusty products is definitely not whining, it is ACTION.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 12, 2011, 10:36:44 PM
Too many people seem to be framing this as a fight between the rich, old businessmen and lawyers of the standup world, on the one hand, and their opposites--surfers and their core ally, Rusty, which is out to save the world through sustainable boardshorts. 

But look at what Rusty--the company--is.  Rusty the boardshaper sold off his name and clothing line years ago. But even Rusty Clothing isn't its own company.  It is part of Rusty North America, part of the Rusty brand worldwide, and even that is in turned owned by a holding company named "R...& Everything Else, Inc. led by CEO Geoff Backshall.  Rusty Clothing doesn't even make its own clothes.  It licenses that to La Jolla Group, Inc. which manufactures Rusty Clothing, Lost Clothing, Metal Mulisha Clothing and O'Neill Clothing. 

So when you look at who owns Rusty Clothing, look at these people--quoted from the West Australian, April 1, 2010:

A Perth barrister suing the directors of international surf wear brand Rusty travelled to the US in 2008 without their knowledge in a bid to sabotage a business deal for his benefit, a court heard yesterday.

Philip George Clifford is suing Rusty's parent company, Vegas Enterprises, and directors Geoff Backshall and Rod Hart in the Federal Court in Perth over allegations they duped him into buying more than $2.5 million worth of shares in Vegas in late 2006.

Mr Clifford has accused the directors of misrepresenting Vegas' liabilities and financial underperformance when they invited him to buy 641,000 shares, and says repeated requests for financial information were not adequately answered.

Vegas and its directors have argued Mr Clifford was well aware of all the relevant information, because he was the company's long-time legal adviser and at one stage a chairman of one of its related entities.


http://au.news.yahoo.com/thewest/business/a/-/wa/7010108/rusty-plaintiff-tried-to-sabotage-business-deal-court-told/ (http://au.news.yahoo.com/thewest/business/a/-/wa/7010108/rusty-plaintiff-tried-to-sabotage-business-deal-court-told/)

Vegas Enterprises is yet another business entity associated with Rusty.

So at the top of Rusty is the same world of business, lawyers, lawsuits, etc. that people are associating with SUPs.  People whining about the small surf shop in Canada, or the lawyer out in Orange County on his SUP, may want to consider this.

I'm not saying there's anything wrong with business, lawyers, etc. but don't think of Rusty as anything other than part of that world. 
Title: Re: RUSTY=anti-sup?
Post by: Glider on January 13, 2011, 07:34:17 AM
Contacts made, e-mails sent, very little replies.  Found the rusty world to be very fragmented.  Typical bureacartic mess.  They know how we feel.  Lots of products to buy from other manufactures.  The freedom to buy where & what you please.  Time to move on, my buddy Phil and I paddled a small cove 3 miles noth of P B light house yesterday 2-4 ft sunny smooth waves. no surfers, loads of fun. Time to move on.  Wag more bark less, get back to having fun !   How about he video of smoooooothe ! 
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 13, 2011, 09:15:55 AM
I took a look back at this thread this morning (it's raining like hell, nothing much else to do) to see what lessons I could take from it. One thing is extremely clear. In a social environment ("social" being the internet meaning) the old rules of PR and marketing don't work. In fact they are dangerous as hell. 

By page 6 the noise level was dying, the outrage had passed, Randy was posting porn, people were joking around and kvetching at each other. Then PDX posted the response he got from the Rusty Clothing president, couched in boilerplate PR speak.

The irritation clearly went up a notch and people started being focused again on taking action. On page 9 our new friend Charlie posted a response that I'm saving in my personal book titled "Never, ever, ever do this". Reading the posts afterward shows this was basically a big bucket of gasoline tossed on a dwindling fire. The goofball graphic artist post was a second, smaller bucket but served as an effective counter to show how empty Charlies post really was. That would go into the "never, ever, absolutely never do this" book.

A last year I started writing a book on internet marketing, I was about six chapters in when I decided it was arrogant blather and a waste of time that I could spend surfing, or clipping my fingernails. The working title was "Listen" and the overall notion was that you can't lie in a social network and get away with it. In one way communications like TV, Radio, newspapers and magazines the big lies work fine because most people just swallow it and the dissenters can't be heard.

On the web, people jump right into your shit, pull your pants down and expose your shortcomings. Like here. This would have been a great example for my otherwise boring book.

When I was running my advertising agency, if someone asked me what I did for a living I said "I tell lies about other people's products for money". If I were still doing that I'd have to add "Then the web came along and spoiled everything".
Title: Re: RUSTY=anti-sup?
Post by: kwhilden on January 13, 2011, 12:00:01 PM
Bill,
Nice summary and excellent insight. Thank you for posting it.

It's sunny here in socal, with 0-1' high waves.  I hear there are some pretty big waves headed to Hawaii in week.
Title: Re: RUSTY=anti-sup?
Post by: Dub_G on January 13, 2011, 12:37:12 PM
So true Pono Bill. It's great to see once in a while that a responsible voice/opinion of the people can still get thru all the spin saturating our world today. No matter the topic, i've noticed internet forums can serve like a town hall meeting this way, when not overly censored or flooded with trolls.

I get the impression some folks think discussing this topic still is somehow wrong, with pleas to 'move on'. Nobody is forcing anyone to read this thread. Please respect that there may be some value to discussing this responsibly for some of us. It is rewarding to gain legit insight and learn, and it can be applied to improving the world we live in.

I had a great surf (surfboard) on O'ahus north shore yesterday (despite wild weather) and feel fortunate that I can still discuss this issue here if I choose. People can post here about difficult topics and still live happy, positive and productive lives ;). Thanks again to those who took time to address this issue in a responsible manner.  :)

Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 14, 2011, 10:54:49 AM
From experience, most that are new to standup are unable to even paddle competently get into the lineup when they are starting out, let alone thinking catching a wave at the bigger and busier spots
------------------------------------------------------------------------------------------------
Bingo! We have a winner!  But they DO, get into the line up and have NO idea of what there doing. The surfboad shops take the cash, say, "have a nice day", ching,ching and another uninformed person is thrown into the boiling pot. I'm only takling about surfing and not what they do on lakes, or the more inland waterways. You gentlemen who are complaining about the Rusty ad need to take responsibility for your sport of SUPing. Educate the newbies, not just give them a 5 minute speel, give them the rules of the road, the basics of SURFING.
How many of you surf'd, BEFORE taking up SUP riding? Do any of you know, the basic rules of surfing. There aren't that many. It's not that hard. Why aren't these being taught by you gentlemen if you find the Rusty ad not to your liking.
Educate, before paddles start swinging, people start getting hurt, going to the Hospital and lawyers getting involved.
A hui hou
Title: Re: RUSTY=anti-sup?
Post by: Kevin on January 14, 2011, 11:34:31 AM
Let's not lose  sight of what has brought this all on.
I have surfed for 25 years and paddled for the last 7 or 8.  Hazy when I started, but it was long before there was  these gawd-awful asian import SUPs.  You either used an 11' Munoz softtop or you had one hand-built.
Those days girls would swim out to ask to try your board, surfers would ask you a million questions in the lineup.
The handfull of guys doing it grew up surfing, realized surf etiquette and it was smooth sailing.
Since then I have witnessed the sport boom, and the introduction of hundreds of persons that simply have no idea about surfing or etiquette.
I admit I paddle less now because I am disgusted and saddened.
When I do paddle several things go a long way;
1. Sit the f@k down.  Nothing is worse than having some guy wobbling over you if you are are surfer.
2. Remind surfers they have priority. It works, you let them know they have the right of way, they give waves. its called sharing. just try it. If you dont like this concept go to an empty lineup.
3. Choose where you paddle and know your ability!!!!. If you fall during a session you probably are not good enough to be out with surfers. I rarely fall to the point where I wear a sweathsirt if its cold and even worn an iPod on smaller days..  You dont need a wetsuit unless its 40 degrees out. You should be able to kickturn into a wave with 1 to 3 FORWARD strokes (not backwards please!)

I love paddling, there was a point I paddled 5 days to every day I surfed, but truth is the sport has gotten out of control. Thats why we see backlash.
Just imagine if jetskis showed up at your fav paddling spot and started wavejumping....

totally agree with all points listed. I don't post here often due to so many insta watermen and the bad attitudes towards surfers. I'm very competent in both sup and prone surfing and still never venture into a crowded lineup. It's just common courtesy these days. just too crowded and even though I have developed a strong skillset, I still feel uneasy in a crowd. The jetski analogy is spot on.

  I'd like to share your uncrowded lineup on my SUP.  Can you please tell me where it is?
Title: Re: RUSTY=anti-sup?
Post by: Kevin on January 14, 2011, 11:37:44 AM
From experience, most that are new to standup are unable to even paddle competently get into the lineup when they are starting out, let alone thinking catching a wave at the bigger and busier spots
------------------------------------------------------------------------------------------------
Bingo! We have a winner!  But they DO, get into the line up and have NO idea of what there doing. The surfboad shops take the cash, say, "have a nice day", ching,ching and another uninformed person is thrown into the boiling pot. I'm only takling about surfing and not what they do on lakes, or the more inland waterways. You gentlemen who are complaining about the Rusty ad need to take responsibility for your sport of SUPing. Educate the newbies, not just give them a 5 minute speel, give them the rules of the road, the basics of SURFING.
How many of you surf'd, BEFORE taking up SUP riding? Do any of you know, the basic rules of surfing. There aren't that many. It's not that hard. Why aren't these being taught by you gentlemen if you find the Rusty ad not to your liking.
Educate, before paddles start swinging, people start getting hurt, going to the Hospital and lawyers getting involved.
A hui hou

Hey, I know the rules of surfing and I get dropped in on by hodads on longboards and shortboards, thinking they're cool dropping in on the SUPer.  I've even had 'em try to push me off my board.  It don't work that way.  I'm riding and they're swimming.  No violence, those fools were just out-surfed. 
Title: Re: RUSTY=anti-sup?
Post by: WaikikiDairyQueen on January 14, 2011, 12:43:28 PM
Hey, I know the rules of surfing and I get dropped in on by hodads on longboards and shortboards, thinking they're cool dropping in on the SUPer.  I've even had 'em try to push me off my board.  It don't work that way.  I'm riding and they're swimming.  No violence, those fools were just out-surfed.
------------------------------------------------------------------------------------------------
"Hey", is how you converse? Same way in the water too? Name calling? "it doesn't work that way. I'm riding and they're swimming" Keep perpetuating, the ugliness thats out there & the ME, ME, ME attitude.
old"BALD" hodad
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 14, 2011, 01:25:48 PM
Kevin, I'm going to start a new thread on finding uncrowded lineups, Or maybe I should just finish the old Ke Nalu article on how to do it. The simple answer though is buried in the question "What makes a lineup crowded?" There are three elements:

1. Lots of convenient parking
2. Small to mid-sized non-scary waves
3. Lots of surfers.

Number one is the most important. If you SUP and you can't figure out where to go from there, then I'll simplify a bit. The most important tool is Google Earth. Using it you can find breaks that don't have convenient parking but DO have some kind of access fairly close. You figure out how to use the access, and then you paddle however far you have to go to the break. When there's 100 people at Lower Kanaha I can be surfing in waves that are just as good, and not see a soul all day. And I'm less than two miles away.

I know California is a lot more travelled, and there's more surfers, but I also know it works there too. I tried it on the last trip down the coast for the BOP. Three miles from Malibu, in a break with four other longboard surfers. I bet the Malibu locals know what I'm talking about.


Title: Re: RUSTY=anti-sup?
Post by: happypaddler on January 14, 2011, 01:29:08 PM
Why do Sups have to be in uncrowded lineups?
We ARE the future prone surfing is the past.
Either adapt or get out of the way.
Title: Re: RUSTY=anti-sup?
Post by: Philn on January 14, 2011, 02:17:15 PM
Why do Sups have to be in uncrowded lineups?
We ARE the future prone surfing is the past.
Either adapt or get out of the way.
Wow, with an attitude like that I sure hope you give up SUPing real fast.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 14, 2011, 02:45:22 PM
Why do Sups have to be in uncrowded lineups?
We ARE the future prone surfing is the past.
Either adapt or get out of the way.

Troll! Or if not, please tell me you don't live in Maui or Oregon. the reason we should is because we can. Why would you want to surf in crowded places. It's where the sheep hang out. Baaaa!

Anyone who says spots are crowded because they are the best places to surf is not paying attention. They're crowded because there's parking, and because crowds attract crowds. I enjoy Kanaha, It feels like home to me. I know it like the back of my hand, but it's got mushy waves and it closes out when the tide changes a little or the swell angle is funny or it gets a little big. A couple of miles away (and less) are equally good places that a SUP paddler can reach with ease. You'll never find a surfer there--too far and too inconvenient.

SUP paradise.
Title: Re: RUSTY=anti-sup?
Post by: stonecoldsteveaustin on January 14, 2011, 05:46:53 PM
Why do Sups have to be in uncrowded lineups?
We ARE the future prone surfing is the past.
Either adapt or get out of the way.
Cool story bro!
Title: Re: RUSTY=anti-sup?
Post by: happypaddler on January 14, 2011, 07:13:13 PM
ok so I got a bit carried away.I apologize for my tone.
Uncrowded spots are better for sure, I have only been on a SUP for  a year so I dont know any good uncrowded spots.
I have learned a lot from reading this forum though.
I like how you guys dont take any smack from these prone guys . They are always jerks in the water.
Title: Re: RUSTY=anti-sup?
Post by: happypaddler on January 14, 2011, 07:15:09 PM
Why do Sups have to be in uncrowded lineups?
We ARE the future prone surfing is the past.
Either adapt or get out of the way.
Cool story bro!
whatever Coil beard boy.
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 14, 2011, 07:17:29 PM
ok so I got a bit carried away.I apologize for my tone.
Uncrowded spots are better for sure, I have only been on a SUP for  a year so I dont know any good uncrowded spots.
I have learned a lot from reading this forum though.
I like how you guys dont take any smack from these prone guys . They are always jerks in the water.

Troll Alert!

Most prone guys are pretty cool as long as you show the proper respect.
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 14, 2011, 07:20:58 PM
Gotta go now and see what kind of EZ Rider stuff I can buy online... Go Warren!

Tim
Title: Re: RUSTY=anti-sup?
Post by: happypaddler on January 14, 2011, 07:23:09 PM
What is this guy the troll police?Like I said I dont know too much yet. I just started a year ago.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 14, 2011, 10:41:19 PM
Kevin, I'm going to start a new thread on finding uncrowded lineups, Or maybe I should just finish the old Ke Nalu article on how to do it.

Ok. Instant Karma. I'm not saying anything more about this. Today was a weird afternoon, and there were a lot of spots that were either not working or so full of brown water that only a fool would go out. But still, one of the spots I go to that usually has at most one other SUP surfer had ten or twelve. It was pretty much the only rational place to go, but still...

Forget I said anything. Nothing to see here. Move along.
Title: Re: RUSTY=anti-sup?
Post by: JC50 on January 15, 2011, 05:57:01 PM
Thanks to our friends over in another forum
(http://farm6.static.flickr.com/5127/5336854219_4cbefcf759_z.jpg)

(http://farm6.static.flickr.com/5129/5336851231_6e7d87423f_z.jpg)


I think the ad is pretty funny. Don't see why everybody's panties are all in a bunch; how does that ad change the way you go out and surf?

Let it ride. Enjoy the stoke. Laugh at life's absurdities.  -JC

Title: Re: RUSTY=anti-sup?
Post by: jd on January 15, 2011, 08:16:16 PM
Someone said the ad for the Rusty SUP board shorts coming out later this year is supposed to have the SUP dude with a machine gun in his hand.

What does everyone think about that?  Would you be throwing the same bitch as the current ad?  Would you laugh about it?  Would you go post it on the Surfermag.com forum and say ha ha ha?  Would you still call Rusty and complain and cancel your orders?

Let's hear about the shoe on the other foot?
Title: Re: RUSTY=anti-sup?
Post by: juandoe on January 15, 2011, 08:29:49 PM
Someone said the ad for the Rusty SUP board shorts coming out later this year is supposed to have the SUP dude with a machine gun in his hand.

What does everyone think about that?  Would you be throwing the same bitch as the current ad?  Would you laugh about it?  Would you go post it on the Surfermag.com forum and say ha ha ha?  Would you still call Rusty and complain and cancel your orders?

Let's hear about the shoe on the other foot?

Depends on what he is doing with it.  Clubbing baby seals?  Shooting congresswomen?  Back alley abortions?  Capturing Osama Bin Laden? An impromptu back scratcher?  Stirring a nice big pot of chili?  I suspect you would see a range of responses.  Let's see some photoshops and we can make a poll.  Might want to make sure you are square with the secret service if you want to try idea #2.  

A really "rad" campaign for Rusty would be a surfing Mohammed.  I may need to email Matt Lovas and see if he'll bite.  Surfers killing Supers is nothing, I bet Surfing Mohammed would get them worldwide attention.  Maybe Mohammed vs. Jesus.  Not sure which one gets the sup but I think Jesus is the only one that walks on water.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 15, 2011, 08:36:51 PM
Someone said the ad for the Rusty SUP board shorts coming out later this year is supposed to have the SUP dude with a machine gun in his hand.
Who said it? Where did you hear it?  It sounds like a rumor being spread to stir up things.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 15, 2011, 08:50:49 PM
I'd say the chances of the rumor being true are zero, even for Rusty.
Title: Re: RUSTY=anti-sup?
Post by: surfcowboy on January 15, 2011, 10:32:10 PM
Bill, I hate to sound like a yes man for you, but it's true, you can find a wave almost anywhere.

A few weeks ago me and a couple prone surfer friends went to El Porto. They jumped in on a peak with a few other dudes and I cruised like 100 yards away and had a little wave to myself, in the middle of LA.

John from Paddlesurf.net talks about the same thing.

Prone surfing is bound by limitations on distance, you just can't go that far. Most SUP surfers started on prone boards and we are creatures of habit by and large.

I was watching Endless Summer the other day and when they talk about Tahiti they mention that there's no surfing there. (1966)  There wasn't... until someone looked a half mile off shore. I think we can do the same thing and create "surf spots" all over the world.

 I paddled 5 miles today, think of how many surf spots must be within 2 miles of easy access.

I need a scouting buddy!
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 15, 2011, 10:49:36 PM
Someone said the ad for the Rusty SUP board shorts coming out later this year is supposed to have the SUP dude with a machine gun in his hand.

What does everyone think about that?  Would you be throwing the same bitch as the current ad?  Would you laugh about it?  Would you go post it on the Surfermag.com forum and say ha ha ha?  Would you still call Rusty and complain and cancel your orders?

Let's hear about the shoe on the other foot?

Sorry, that's just stupid. The issue isn't that anyone is looking to see SUP "win", it's that there's tension in the lineup that no one needs a fucking company taking advantage of to sell a few more shorts. Who is this someone? JD, I haven't seen you talk like a fool before, why are you starting now?
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 16, 2011, 08:24:33 AM
Bill, I hate to sound like a yes man for you, but it's true, you can find a wave almost anywhere.

A few weeks ago me and a couple prone surfer friends went to El Porto. They jumped in on a peak with a few other dudes and I cruised like 100 yards away and had a little wave to myself, in the middle of LA.

John from Paddlesurf.net talks about the same thing.

Prone surfing is bound by limitations on distance, you just can't go that far. Most SUP surfers started on prone boards and we are creatures of habit by and large.

I was watching Endless Summer the other day and when they talk about Tahiti they mention that there's no surfing there. (1966)  There wasn't... until someone looked a half mile off shore. I think we can do the same thing and create "surf spots" all over the world.

 I paddled 5 miles today, think of how many surf spots must be within 2 miles of easy access.

I need a scouting buddy!

So true Cowboy... you can almost always find a hole... and a wave to yourself... most of the time, however, the pack sees how mauch fun I am having and comes over and joins tha party... oh well, it's all good.

Tim
Title: Re: RUSTY=anti-sup?
Post by: melonhead on January 16, 2011, 11:20:36 AM
Why do Sups have to be in uncrowded lineups?
We ARE the future prone surfing is the past.
Either adapt or get out of the way.
Cool story bro!

One troll quoting another troll?  This is too much!!
Title: Re: RUSTY=anti-sup?
Post by: teach on January 16, 2011, 06:11:38 PM
over on the -ing site the latest blog/column whatever takes all surf company ad managers to task for not stepping up and offering cutting edge ads like this one and also comments rusty for thinking outside to box.  this forum comes off as somewhat crybaby for the broad range of response.    let the fuss go on!


on a more positive note; saw a note today about two guys planning on SUPing the whole right coast to benefit Wounded Warriors.......very kool
Title: Re: RUSTY=anti-sup?
Post by: Weasels wake on January 16, 2011, 06:14:50 PM
Why do Sups have to be in uncrowded lineups?
We ARE the future prone surfing is the past.
Either adapt or get out of the way.
Cool story bro!

One troll quoting another troll?  This is too much!!
Pretty sure most of them are coming from here~
http://forum.surfermag.com/forum/showflat.php?Cat=0&Number=1960153&an=0&page=1#Post1960153 (http://forum.surfermag.com/forum/showflat.php?Cat=0&Number=1960153&an=0&page=1#Post1960153)
Title: Re: RUSTY=anti-sup?
Post by: teach on January 16, 2011, 06:24:28 PM
nope, this was a Surfing Mag editor
Title: Re: RUSTY=anti-sup?
Post by: juandoe on January 16, 2011, 07:35:49 PM
over on the -ing site the latest blog/column whatever takes all surf company ad managers to task for not stepping up and offering cutting edge ads like this one and also comments rusty for thinking outside to box.  this forum comes off as somewhat crybaby for the broad range of response.    let the fuss go on!


on a more positive note; saw a note today about two guys planning on SUPing the whole right coast to benefit Wounded Warriors.......very kool

link?
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 16, 2011, 07:40:51 PM
http://www.surfingmagazine.com/blogs/oh-rusty-you-rogue/ (http://www.surfingmagazine.com/blogs/oh-rusty-you-rogue/)

First comment is something like "Death to all SUPers."

But Rusty Clothing dude says its just satire...

Tim
Title: Re: RUSTY=anti-sup?
Post by: RL on January 17, 2011, 09:39:28 AM
This entire thread is sad. I can't believe the whining about an ad in a mag that for the most part is unreadable for any educated adult. The ad is for kids in a kids mag, period. I was brought up around men that didn't take an ounce of shit from anyone. Any grown man that can't handle himself and take care of business when someone gives him some shit over bullshit like where you are surfing or what kind of board you are on needs to take a good hard look in the mirror and grow a set.
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 17, 2011, 10:39:19 AM
No one is forcing anyone to read this thread.   I think this entire thread is inspiring and makes me happy that guys who feel strongly about this issue are speaking up about something that matters in the water world, tension and bad vibes.  Kids matter, I got kids, grandkids, I don't want them or any other kids blundering across this crap in 'kid mags.'  Civil behavior is the issue here and taking care of business has nothing to do with good vibes.  When people stand up and draw a line about violent behavior, I believe THAT is growing a set.    With the crowds nowadays learning how to get along in the water is a must.  A macho attitude isn't going to add to what we all get in the water for in the first place.  Plus it's a losing proposition.  There is ALWAYS someone who is more badass than you think you are.
Title: Re: RUSTY=anti-sup?
Post by: Dub_G on January 17, 2011, 11:32:22 AM
This thread is sad? This issue is sad. This thread called BS on the corporate practice of manipulating a demographic to cash in while recklessly and disrespectfully tossing the best interests of that demographic under the bus.

People need to do this ( call BS on corporations) more in all areas of consumer products, marketing and sales. It seems like corporations market attitudes and ideas and people just suck it right up no matter how idiotic. The ad strikes me as Rusty trying to overcompensate for some insecurity by acting tough and sucker punching the latest scapegoat. Wow, they're so tough and cool to stand up to stand up paddlers. Maybe their insecurity is that selling their products at JC Pennys tags them as a lame sellout.

Speaking up and taking action takes balls. Sitting behind a keyboard talking tough, knocking things down and not contributing anything useful does not.

Corporations ~ advocating idiotic attitudes and behaviors one cheesy ad at a time.
Title: Re: RUSTY=anti-sup?
Post by: RL on January 17, 2011, 11:35:09 AM
headmount, for the most part I don't disagree with you. My opinion is the creators of the ad were hoping for the reaction they have gotten here and are very stoked about it. This will no doubt deliver the intended results of increased sales from their demographic. They have succeeded at pissing off all the old sup dudes and are now heroes. I feel it would have been better if this weak ad was laughed at or even better yet ignored. I think this thread has made them very happy with all the attention.

Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 17, 2011, 11:47:12 AM
that's always a risk when you respond to bad behavior--it's why kids act out. Doesn't mean you have to just ignore it, but you do have to think about it.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 17, 2011, 04:12:19 PM
headmount, for the most part I don't disagree with you. My opinion is the creators of the ad were hoping for the reaction they have gotten here and are very stoked about it. This will no doubt deliver the intended results of increased sales from their demographic. They have succeeded at pissing off all the old sup dudes and are now heroes. I feel it would have been better if this weak ad was laughed at or even better yet ignored. I think this thread has made them very happy with all the attention.


RL--I think you're overestimating the impact of messages in this forum on the company's customers.  Hardly any of them read standupzone.  Posts here have made their way onto surfer forums, but even those are not read--or especially remembered for long--by a very high percentage of potential Rusty customers.  

Plus, anyone who thinks Rusty Clothing is a hero for printing the ad would have thought that regardless of how anyone reacted.   There was no huge wave of publicity that happened because of posts here that wouldn't have happened anyway, and in any event the whole story wasn't very big period.

Zone posts also helped generate activity behind the scenes that wasn't visible to Rusty customers--complaints to Rusty by dealers, for instance.  I doubt that activity was viewed by the company as "the reaction they were hoping for".  

Plus there's a point where if you think something someone is doing is wrong, you say so, without concerning yourself with every possible ramification.
Title: Re: RUSTY=anti-sup?
Post by: Tom on January 17, 2011, 05:17:04 PM

Just saw this on the surfer magazine forum. Those guys are dicks, but some have a bit of talent



(http://img35.imageshack.us/img35/5335/kerrchop.gif)
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 17, 2011, 07:27:11 PM
Not really--that takes about five minutes to do if you have the right little bit o' software. You can do it as an animated GIF and turn it into your avatar if you liked.
Title: Re: RUSTY=anti-sup?
Post by: LaPerouseBay on January 17, 2011, 08:29:03 PM
These three comments seem fitting on the national holiday of one of our greatest Americans.  Thanks guys.
  
When people stand up and draw a line about violent behavior, I believe THAT is growing a set.
Speaking up and taking action takes balls.
Plus there's a point where if you think something someone is doing is wrong, you say so, without concerning yourself with every possible ramification.

Mug shot
(http://i275.photobucket.com/albums/jj308/risley47/martin.jpg)

"I have a dream"
(http://i275.photobucket.com/albums/jj308/risley47/martin1.png)

300,000 followed his casket in Atlanta
(http://i275.photobucket.com/albums/jj308/risley47/martin2.jpg)
Title: Re: RUSTY=anti-sup?
Post by: CMC on January 18, 2011, 08:22:49 PM
I guess I'll get my chance to see how Aussie SUPers react to this ad.  Just read that Waves Mag is also running the same ad in the next issue.

My reaction will be the same as usual, whatever!  The topic briefly ran on the Aussie SUP forum and dissapeared in a day or so.

Let's see what happens when the Ad goes to print in our own country..........
Title: Re: RUSTY=anti-sup?
Post by: claro on January 19, 2011, 04:41:57 AM
Seems like Rusty's not alone in failing at shock advertising:

http://www.theinertia.com/business-media/shock-surf-ads-martin-luther-king-black-sale-rusty-sup-ad/ (http://www.theinertia.com/business-media/shock-surf-ads-martin-luther-king-black-sale-rusty-sup-ad/)

Did you see the MLK sale on black products? Two prime examples of controversial ads that don't quite function...
Title: Re: RUSTY=anti-sup?
Post by: LaPerouseBay on January 19, 2011, 11:00:06 AM
Did you see the MLK sale on black products? Two prime examples of controversial ads that don't quite function...
Great stuff from Zack's article:

I’m sure Dr. Martin Luther King, Jr. was a proponent of good deals, but he was also an advocate of careful, unity-driven consideration. Dr. King once said, “Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity.”

(http://i275.photobucket.com/albums/jj308/risley47/martin3.jpg)

MLK, the only person not elected president of the United States, with a federal holiday.  

Apology for the ad?  Sorry, Thalia Surf, too little, too late.  

(http://i275.photobucket.com/albums/jj308/risley47/fail.jpg)
  
Title: Re: RUSTY=anti-sup?
Post by: Rockbottom on January 19, 2011, 03:00:12 PM
I realize that this deep into a thread it will probably get lost but I just thought I'd add another perspective.   My first impression was "WTF"  and blah blah blah....   but I just remembered A you tube video I saw  a while back that was along the same lines.
    As an avid marsh kayaker I relish paddling serene waters where the only sounds are of wildlife and and a distant motorboat.   Every paddler of this mindset that I know,  loaths a jetski screaming through our solitude throwing up spray and spooking the fish we are stalking.   While I have little other than contempt for these folk, they have every right to use the water that we paddlers do.   
     The video I am referencing shows a paddler using a heat seeking  RPG to rid an otherwise calm waterway of an obnoxious jetski.    While viewing this video made me laugh and echo the sentiment,  it in no way compelled me to perform any act of violence or vandelism to a jetski or its owner. 
     Just a thought...
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 19, 2011, 03:46:22 PM
I guess I'll get my chance to see how Aussie SUPers react to this ad.  Just read that Waves Mag is also running the same ad in the next issue.

My reaction will be the same as usual, whatever!  The topic briefly ran on the Aussie SUP forum and dissapeared in a day or so.

Let's see what happens when the Ad goes to print in our own country..........

Wow, I thought that our friend at Rusty clothing was "pulling the ad?"  I guess he was just "pulling" our (legs)?

Tim
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 19, 2011, 04:30:23 PM
I guess I'll get my chance to see how Aussie SUPers react to this ad.  Just read that Waves Mag is also running the same ad in the next issue.

My reaction will be the same as usual, whatever!  The topic briefly ran on the Aussie SUP forum and dissapeared in a day or so.

Let's see what happens when the Ad goes to print in our own country..........

Wow, I thought that our friend at Rusty clothing was "pulling the ad?"  I guess he was just "pulling" our (legs)?

Tim
My guess is that Rusty was happy to throw in that they were "pulling the ad" because they weren't planning to run it for a second time in any publications anyway.

They just didn't count on anyone here noticing that they were still running it in Australia, or Europe, or wherever else.  Even if they claim they tried to stop it in Australia, but it was too late, that doesn't explain why they still have it on their own website.  Clearly they aren't sorry they ran it.

People can debate whether the ad is appropriate or not, or whether people are overreacting or not.  But there is no debate that Charlie Setzler didn't have the guts to defend the ad if he thought it was acceptable, or to take responsibility if he thought it was wrong.  He's trying to play both sides, just as Rusty is trying to be a badass core brand that you can also buy at J.C. Penney.

CMC's post is a perfect example of what someone--I think PonoBill--said about the internet and social networks making it impossible for companies to get away with lies. 
Title: Re: RUSTY=anti-sup?
Post by: CMC on January 19, 2011, 06:05:16 PM
Just for interest sake for you Mike.

Check this post on waves magazine reagrding the Ad with comments from Rusty.


http://wavesmag.com.au/wordpress/2011/01/rusty-stirs-the-states/ (http://wavesmag.com.au/wordpress/2011/01/rusty-stirs-the-states/)
Title: Re: RUSTY=anti-sup?
Post by: juandoe on January 19, 2011, 06:35:21 PM
At least I learned a new word today.  Do Aussies use the word "whining" as well?  Is it all replaced with "whinging?"

http://www.thefreedictionary.com/whinging (http://www.thefreedictionary.com/whinging)

On another note, do Aussies use closed captioning to watch British movies/TV?  I can hardly understand 'em.  I asked some Brits and they say they don't need CC for American media.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 19, 2011, 06:43:46 PM
CMC--thanks.  It's interesting to see a perspective from the other side of the world. 

Two comments: 

1) the guy who responded at the end of the column talked about all the violence in the U.S.--violent movies, violent games, etc.--as a reason people shouldn't care about a cartoon.  The columnist made the same point, asking why people with millions of firearms should care about it.  But to me, the prevalent violence here is a reason why I DO care about it, and why I wanted the company to know that I cared.  It's also a reason why I could see the ads not getting much negative response in Australia, because of the different cultural context. 

2) it's one more bit of proof--for anyone not yet convinced--that Rusty's "apology" was a sham.  Like I said earlier, the company could have defended the ad if it thought it was fine, or taken responsibility and really apologized if it thought it was wrong.  But instead, it took the cowardly, dishonest way out--pretending to apologize, saying they were pulling the ads, then continuing to run them. 

If Rusty had defended its ads, at least it would have shown some honesty.  But by responding as it did, the company just comes off as pathetic, regardless of what anyone feels in regard to the ad itself.   

Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 19, 2011, 08:36:10 PM
A. Who cares what someone else thinks about our reaction? I find it almost painfully contradictory for someone to whine about my whining. I don't care what country they're from.

B. Pretty much everyone who posted here understood clearly that the issue wasn't whether or not the ad was funny, it was does it piss you off that a company tries to exacerbate the tension between surfers and SUPers to sell board shorts.

This isn't a Mom and Pop surf shop, it's not some counterculture rebels. It's a big multi-brand company complete with a weasel president that babbles PR-speak.

The bullshit about American violence is funny though. Yup, we're all alike, just like all Australians are genetic criminals that wear hats with corks tied to the brim, get drunk every night and beat up their women.
Title: Re: RUSTY=anti-sup?
Post by: juandoe on January 19, 2011, 08:53:33 PM

The bullshit about American violence is funny though. Yup, we're all alike, just like all Australians are genetic criminals that wear hats with corks tied to the brim, get drunk every night and beat up their women.

Crikey!  I thought all Australians sing songs like "Mashed Bananas, Mashed Bananas" or "Wiggly Party."  Jeff Fatt (purple Wiggle) is a surfer, maybe he will weigh in on the Aussie viewpoint.  He looks great for a 57 yo. 
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 19, 2011, 09:08:11 PM
PonoBill--your response was better than mine.  I think you should write your book.   

I was watching Mad Men with my daughter.  There was a scene where one of the agency partners had just got hold of a manuscript of "Confessions of an Advertising Man" and was talking about it with the other guys. 

I pulled my copy off the shelf, along with "Ogilvy on Advertising" and tossed them to her.  She's been reading them ever since.  Those books are nearly 50 and 30 years old, but still hold some fascination to a teenager today.  I bet she'll remember a lot more from them than that white text on black background is 27% less readable than the reverse.  Too bad website designers still haven't figured that out. 

I think there's great interest among the general population in info about how advertising, marketing, PR or whatever it is that you know about works, especially if it's presented without BS.  Plus if you finished your book, Stoneaxe would pretty much be forced to get a dog. 
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 19, 2011, 09:16:10 PM

The bullshit about American violence is funny though. Yup, we're all alike, just like all Australians are genetic criminals that wear hats with corks tied to the brim, get drunk every night and beat up their women.

Crikey!  I thought all Australians sing songs like "Mashed Bananas, Mashed Bananas" or "Wiggly Party."  Jeff Fatt (purple Wiggle) is a surfer, maybe he will weigh in on the Aussie viewpoint.  He looks great for a 57 yo. 
Lucky for us in the U.S. there are 5 or 6 Australians on this site.  That should be a representative enough group that we can extrapolate pretty accurately what the rest of them are like. 

And I know they don't all wear hats with corks on the brim.  If they did, that'd interfere with the GoPro cameras which I know for a fact that almost all Australians wear on their heads. 
Title: Re: RUSTY=anti-sup?
Post by: CMC on January 19, 2011, 11:53:21 PM


The bullshit about American violence is funny though. Yup, we're all alike, just like all Australians are genetic criminals that wear hats with corks tied to the brim, get drunk every night and beat up their women.

C'mon Bill we don't beat up our women, that's the Kiwis.  See the movie Once were Warriors for their effort at attracting tourists. 

The stereotypical Aussie woman is stronger than an ox, it's bred into them from the pioneering days when they were left on their own to defend the land.  I went for a long time only dating American and English girls as I found them more feminine, I am now married to an Aussie country girl however.

I make no defense of the corks (the flies can be bad), most of us with convict heritage are extremely proud of it and there is more beer drank in my state of QLD than the whole rest of the country combined.  It is hot here, we like beer.
Title: Re: RUSTY=anti-sup?
Post by: tautologies on January 19, 2011, 11:57:51 PM

...the proof is in the Bruce

Monty Python - Bruce (http://www.youtube.com/watch?v=_f_p0CgPeyA#)
Title: Re: RUSTY=anti-sup?
Post by: CMC on January 20, 2011, 02:32:08 AM
I rest my case.  A story perfectly told by a bunch of Englishman.  Hahaha.

What most English and I guess Americans don't quite understand is that nobody loves an Aussie joke more than an Aussie.  I love this Monty Python clip along with all of their other work.  Most Aussies do.

I lived in England for a while and worked on building sites amongst other things.  You'd always get the site tough guy or funny man think that you're an easy target being 'the foreigner'.  They'd bring out the Aussie Jokes and I would be laughing the hardest and throw a few more in for them.   In the end I'd tell them the funniest joke of all was the fast that the English sent all of their bad people to a beautiful place and themselves stayed in a cold, grey, polluted ^&*( hole.  That's why we can always afford to laugh......

When I mention cultural differences between the USA and AUST the main things I see are that we like to laugh at ourselves and our society is largely kept level by the Tall Poppy syndrome where it's only cool to do well if you stay grounded and don't get big headed or you'll get chopped like the tall poppy.  This comes from the convicts as well.  Stay in the group and we'll all be OK.

Rant over, I've got study to do.  This unit is oddly enough about cultural differences and learning.

P.S You know why I like this site more than the Aussie SUP forum?  All they talk about on there is SUP.  Go Figure.
Title: Re: RUSTY=anti-sup?
Post by: Rockbottom on January 20, 2011, 04:31:26 PM
If we could all laugh at ourselves, we all might just get along a little better.   Take the latest you-Tube viral video of a woman walking through a mall while texting, oblivious to the water fountain in front of her.   the wall is shin high, and yup, she does a faceplant into the change at the bottom!      Does she laugh it off?  Oh hell no, this is America!!!!    She's hired a lawyer to sue the mall 'cause the security officers laughed at her.
    I know, off the subject, but what do I have to do to get deported to Australia?  My job here sucks.     
Title: Re: RUSTY=anti-sup?
Post by: CMC on January 20, 2011, 04:31:46 PM
After re-reading my posts as above I would like to offer an apology regarding my comments upon this thread.  It has been pointed out to me that I may have been disrespectful upon a sensitive issue and this was never my intention, upon re-read I felt it necessary to make amends.  I also wish to make comment that these are my thoughts only not the generalized view of any other Australian.

It is impossible to delete what is written on this forum after a certain time so please accept these words if you have felt that I have been disrespectful to any American by commenting upon an issue which there is so much obvious passion in your country.  That is and as is relevant to this topic I am apologizing not if you have been offended but for commenting in the first place.

I have not surfed in California and therefore am ignorant to the current tension between SUP and shortboard that has given rise to the extended backlash towards this advertisement.  In future I will make effort to be more conscious of my words and to sticking my nose in where it's not wanted.

Thanks for your time and once again, sorry.


Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 20, 2011, 08:29:10 PM
Oh nonsense.

NONE of us know what we're talking about.  I only get on the zone either early in the morning when I only have three brain cells working or in the evening when I've had too much wine.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 20, 2011, 08:44:30 PM
BruceCMC--wow, that studying you did must have got to you. 

I don't remember you saying anything needing an apology.  I think I speak for all Americans in saying that. 
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 20, 2011, 10:54:22 PM
The audience on this forum are guys that have Rhinoceros thick skin.  We have wives for gods sake.  I've had three myself.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 21, 2011, 08:45:56 AM
The audience on this forum are guys that have Rhinoceros thick skin.  We have wives for gods sake.  I've had three myself.
I think the rule is that you're OK as long as you keep your total number of wives less than your total number of boards. 
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 21, 2011, 08:49:31 AM
If there are any wives here, I just wanted to clarify that if your husband has only one board, and is thinking of getting another, that doesn't necessarily mean you should be worried.  He might just want a new broad.  I mean board. 
Title: Re: RUSTY=anti-sup?
Post by: Boludo on January 21, 2011, 09:05:12 AM
If there are any wives here, I just wanted to clarify that if your husband has only one board, and is thinking of getting another, that doesn't necessarily mean you should be worried.  He might just want a new broad.  I mean board. 

 ;D ;D That was funny.  Still laughing.
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 21, 2011, 09:47:56 AM
Apparently I am allowed to have lots more wives... Now if I can just master that reflexive hatred of modernity, and find a Zionist conspiracy behind every one of life's misfortunes I will be all set.

Tim
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 21, 2011, 10:15:50 AM
I don't recommend changing wives.  I think the number of boards decreases with each change of wife.  And see, we don't even care about Rusty anymore.
Title: Re: RUSTY=anti-sup?
Post by: Admin on January 21, 2011, 10:33:02 AM
Apparently I am allowed to have lots more wives... Now if I can just master that reflexive hatred of modernity, and find a Zionist conspiracy behind every one of life's misfortunes I will be all set.

Its no conspiracy, whatever it was, we did it  ;)
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 21, 2011, 10:49:59 AM
Rusty?  Rusty who?

Actually, I wanted to add, for any wives reading here, that you also don't need to worry if you ask your husband, "If I die will you get remarried?"  and he says "Oh, probably."  That's just normal.

And if you ask him, "And will your new wife live in our same house?"  he'll probably answer something like, "Well, yes, I assume so".  That's nothing to be worried about either.  

And if you surf, and you ask him "And will your new wife use my board?"  I wouldn't worry if he said, "Yes, I guess she would".

But I WOULD worry if he answers, "Oh, definitely not.  She already has one".
Title: Re: RUSTY=anti-sup?
Post by: headmount on January 21, 2011, 05:45:03 PM
Yeah it's those trick questions isn't it?  I just assume all questions are trick and pretend I can't hear.(water deep inside my ears and too many rock concerts when I was young)  She repeats a few times until she realizes it's not that important to trick me.
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 21, 2011, 07:04:15 PM
I don't know if it's a good idea to be reworking old golf jokes for SUP. We already have a reputation as geezer retreads. Of course I actually AM one, so it's less of a problem for me.
Title: Re: RUSTY=anti-sup?
Post by: pdxmike on January 21, 2011, 07:07:03 PM
Dang!--someone noticed.

I figured that the younger people wouldn't know any golf jokes, and the older ones wouldn't notice because the Alzheimer's would have already kicked in.
Title: Re: RUSTY=anti-sup?
Post by: tautologies on January 23, 2011, 07:47:57 PM
I don't recommend changing wives.  I think the number of boards decreases with each change of wife.  And see, we don't even care about Rusty anymore.

Then it must be something wrong with the selection process. Oh well it reminded me that we could do something like this:
http://www.standupzone.com/forum/index.php?topic=10180.0 (http://www.standupzone.com/forum/index.php?topic=10180.0)
Title: Re: RUSTY=anti-sup?
Post by: PonoBill on January 23, 2011, 08:09:19 PM
eleven thousand four hundred and 30 views.  Geez.
Title: Re: RUSTY=anti-sup?
Post by: Strand Leper on January 23, 2011, 09:31:56 PM
Just to be clear... I am still not buying any Rusty softgoods sh*t.  Ever.

Making sure that folks who SHOULD know about this DO know about this.

But the recycled golf jokes were kind of fun.

Hey, maybe this whole thing is a Zionist conspiracy (referring to an earlier joke, not anti semitic of you are a "quick to judge" troll)

Tim
Title: Re: RUSTY=anti-sup?
Post by: LaPerouseBay on January 23, 2011, 11:49:15 PM
Hey, maybe this whole thing is a Zionist conspiracy (referring to an earlier joke, not anti semitic of you are a "quick to judge" troll)

Anti-Semites are bad, but anti-dentites are the worst.

Seinfeld The Yada Yada: Anti-Dentite (http://www.youtube.com/watch?v=ythrdCsOFJU#)
Title: Re: RUSTY=anti-sup?
Post by: SoCalSupper on January 27, 2011, 04:11:12 PM
even worse are the anti-semite-dentites!!
Bigots and they have bad breath!! ;D
Title: Re: RUSTY=anti-sup?
Post by: SoCalSupper on January 27, 2011, 04:12:03 PM
k- officially done with this thread!!
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