Author Topic: State of the Sport 2015  (Read 46998 times)

lucabrasi

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Re: State of the Sport 2015
« Reply #75 on: April 23, 2015, 06:10:36 PM »
.......... All those magazines in the grocery store checkout line with half naked women on the cover and inside - most are women's magazines and purchased almost solely by women.  Some issues of Cosmo are practically porn, but it's women buying it and looking at scantily clad women in the magazine.  As this article points out, men like looking at hot, half-naked women, and women do too.  Let's face it, women are beautiful and fun to look at, and men smell.
http://www.theatlantic.com/sexes/archive/2013/03/womens-magazines-objectify-women-just-as-much-as-mens-magazines-do/274330/
I didn't click on the article here yet..... but I will look at the magazines in the checkout and just a little louder and in my best golden pipes sarcastic or deadpan baritone recite the "headlines". I got to say "SEX, SEX, SEX" the other day. Actually it is really one of the tamer ones if you think about the crap right there as you are getting ready to pay for the stuff that keeps you alive that EVERYONE passes by. We have no choice but to stand in front of it. "3 ways you can..., 5 best positions for....., 4 things to do to..., blah, blah, blah........... " Lot's of stuff right there I can't or wouldn't say out loud but sifting through it you can find one or a few every time if you look around and no little kids are in line. There is usually something even if little kids...... Pick up the magazine, make a little show of it and say "Natalie Woods Diary" in golden pipes baritone game show announcre voice. It still conveys the absurdity of our world.

It's ok to flaunt where EVERYONE passes by? How many times have you squirmed with your youngster with some fool commercial or headline that is out there? Am I some old fogey cuz I find it uncomfortable to watch a cialis commercial with my kids in the room? ............but please apologize for the instant replay or live mic picking up fudge in the heat of the moment.
HC thread? Really?

After months/years of reading your posts and interacting, I feel like I know several of you and find myself talking outloud about you to others - that's when the wife buts in and says "you talk like you know these people but you never even met them!" THIS IS Different from my imaginary childhood friends, right?
Depends on the friend.

Ok, I popped in lululemon. Looks like Athleta......but this was the second or third choice or top news search.
http://www.businessinsider.com/lululemons-anti-ball-crushing-pants-2015-4

Lot's of boards on the tops of cars............

spookini

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Re: State of the Sport 2015
« Reply #76 on: April 23, 2015, 07:40:56 PM »
One group trying to figure out what would attract another group is what led to the PT Cruiser.
But it holds all my gear.
« Last Edit: April 23, 2015, 07:44:22 PM by spookini »
-- My doctor says I suffer from low kook --
Do sharks attack?  Hope not
Do flying fish hate us?  Hells yes

pdxmike

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Re: State of the Sport 2015
« Reply #77 on: April 23, 2015, 09:20:19 PM »
Actually another vehicle example for the women-on-standupzone subject is Range Rover.  Going off memory from reading about them, early Range Rovers were utilitarian compared to later.  Then they started being bought (1970s or so) by people for their style, or anti-style, who never intended to use them off-road.  The company started noticing that trend, so for the first time brought in stylists (earlier models were more engineered than "styled").  They started messing with the design, responding to the new market.  Pretty soon Range Rovers became luxury vehicles for city use, looking like what stylists and marketing people thought a rugged vehicle should look like, instead of looking like they used to when they actually were rugged.  They got more of that new market, but what originally made them attractive (not just to the original customers needing off-road suitability, but also to the next wave who liked their quirky, engineered-but-not-styled looks) got lost.  Now they're an ironic punch line ( https://www.youtube.com/watch?v=CNXfsXe0bQA at 2:00)


The standupzone equivalent would be to change things so that not only were current guys alienated, so were the women that are already here.  Not that I see that happening...





blueplanetsurf

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Re: State of the Sport 2015
« Reply #78 on: April 25, 2015, 04:28:19 AM »
The analytics from our youtube page are showing continued strong growth in interest, the graph shows the growth in views, most of our most popular videos have information for beginners.  Summer has the most traffic by far, the freak spike in November 2014 was when we posted the Miss Hawaii SUP event video.

The second chart shows demographics, I am surprised that only about 20% of views are female, like others have said, looking at sales and demographics on the water it seems closer to 50/50.



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spookini

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Re: State of the Sport 2015
« Reply #79 on: April 25, 2015, 04:55:02 AM »
I am surprised that only about 20% of views are female
Perhaps b/c it's views since the beginning of time?  And only recently swung toward 50/50.

the freak spike in November 2014 was when we posted the Miss Hawaii SUP event video.

So it's now been proven:  most of us DO enjoy looking at hot chicks on paddleboards.  ;D
Apparently, many many (many) times  ???
« Last Edit: April 25, 2015, 04:58:13 AM by spookini »
-- My doctor says I suffer from low kook --
Do sharks attack?  Hope not
Do flying fish hate us?  Hells yes

Tom

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Re: State of the Sport 2015
« Reply #80 on: April 25, 2015, 08:12:42 AM »
hey  luca, I ,d like  to  see  some  anti-ball crushing wetsuits 

pdxmike

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Re: State of the Sport 2015
« Reply #81 on: April 25, 2015, 11:08:12 AM »
hey  luca, I ,d like  to  see  some  anti-ball crushing wetsuits
Tom--this one looks pretty loose:  http://www.spoon-tamago.com/2015/04/24/quicksilver-japan-develops-business-suit-wetsuits-for-the-board-room-or-the-beach/ plus you can wear it to work.  Not totally a thread hijack because it shows how a company has made a wetsuit men can wear to work, but haven't come up with one for women yet.

SUPcheat

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Re: State of the Sport 2015
« Reply #82 on: April 25, 2015, 11:12:27 AM »
hey  luca, I ,d like  to  see  some  anti-ball crushing wetsuits
Tom--this one looks pretty loose:  http://www.spoon-tamago.com/2015/04/24/quicksilver-japan-develops-business-suit-wetsuits-for-the-board-room-or-the-beach/ plus you can wear it to work.  Not totally a thread hijack because it shows how a company has made a wetsuit men can wear to work, but haven't come up with one for women yet.

Things that look good on thin, svelte Asians have a tendency to look quite different on lumpy Caucasians.
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pdxmike

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Re: State of the Sport 2015
« Reply #83 on: April 25, 2015, 11:30:54 AM »
hey  luca, I ,d like  to  see  some  anti-ball crushing wetsuits
Tom--this one looks pretty loose:  http://www.spoon-tamago.com/2015/04/24/quicksilver-japan-develops-business-suit-wetsuits-for-the-board-room-or-the-beach/ plus you can wear it to work.  Not totally a thread hijack because it shows how a company has made a wetsuit men can wear to work, but haven't come up with one for women yet.

Things that look good on thin, svelte Asians have a tendency to look quite different on lumpy Caucasians.
Yes, I'm sure that'd be the focus of the comments if you showed up at work in one of those--"Hey, is that a 46L? You should have got the 48R".  That and "What's that smell?"

Badger

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Re: State of the Sport 2015
« Reply #84 on: April 25, 2015, 11:32:28 AM »
hey  luca, I ,d like  to  see  some  anti-ball crushing wetsuits
Tom--this one looks pretty loose:  http://www.spoon-tamago.com/2015/04/24/quicksilver-japan-develops-business-suit-wetsuits-for-the-board-room-or-the-beach/ plus you can wear it to work.  Not totally a thread hijack because it shows how a company has made a wetsuit men can wear to work, but haven't come up with one for women yet.

Wow, someone spent a lot of time and money working on a design that will never sell.

Business must be good.
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pdxmike

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Re: State of the Sport 2015
« Reply #85 on: April 25, 2015, 11:38:09 AM »
It'd be interesting to see the gender viewership breakdown among specific standupzone topics.  I'd guess it's not uniform.  Take Celeste (who I really miss) out of politics and anything with gas engines, and it'd be even worse.  On the other hand, if some topics have almost no women's interest, that means others do--I wonder which ones?


It also could be a site like this just may not be that attractive to women.  Even though women must be a huge percentage of first board buyers, they may not be that likely to come here to read board reviews or advice.  But it's not like women don't do that with other topics.  I bet a huge percentage of people researching products on houzz or amazon (at least some product categories) are women.  And it's not like women don't use computers--facebook must be at least half women users, and pinterest almost entirely women.  So it's not like the old joke about when iTunes started up, it took three years before they sold a country song--not because nobody liked country, but because nobody who liked it had a computer or internet.


Maybe if standupzone wanted to attract more women, it should send out a catalog in the mail now and then.  Those only go to women, and the websites associated with them are used 99% by women.  That's what got my mom to use the internet--being able to read product reviews on websites of companies that send her catalogs.  Guys do buy some products those companies sell, so the reason almost all their website viewers are women has to be the catalogs.

blueplanetsurf

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Re: State of the Sport 2015
« Reply #86 on: April 25, 2015, 04:07:41 PM »
I am surprised that only about 20% of views are female
Perhaps b/c it's views since the beginning of time?  And only recently swung toward 50/50.

No it's been pretty consistent, about 80% male viewers on average.

We have one video on SUP yoga, which has the highest percentage of female viewers but even for that it's about 50/50. 
Maybe it's that youtube has a predominantly male audience?

 
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PonoBill

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Re: State of the Sport 2015
« Reply #87 on: April 25, 2015, 06:46:09 PM »
Three things I do not understand: Fashion, Japanese culture, women. Combine all three and I'm totally lost. Enjoyably so, but very, very lost.



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pdxmike

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Re: State of the Sport 2015
« Reply #88 on: April 25, 2015, 07:10:49 PM »
What can standupzone and the sport do to attract more of those types?

PonoBill

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Re: State of the Sport 2015
« Reply #89 on: April 25, 2015, 08:17:57 PM »
That's easy, promote paddles as a hot american fashion accessory. Could be happening already.

I'm sure every old windsurfer remembers the stories of guys embracing windsurfing as a cultural icon when it was hot all over the world. Didn't really sail them, just had them on the rack. I heard stories of people with boards through bolted to the rack to prevent theft.

Foote 10'4X34", SIC 17.5 V1 hollow and an EPS one in Hood River. Foote 9'0" x 31", L41 8'8", 18' Speedboard, etc. etc.

 


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