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Unbelievable. I just posted on the artist's blog and it's "awaiting moderation"In case they delete it, here is what I wrote:I don't get this ad. Can you please explain it to me?How do the images relate to "Escape" and "take it easy"?To me the aggression and violence portayed in this ad reflect all that is wrong with Surfing. It does not really matter that it's directed towards an SUP'er, it's just the attitude that its cool to be aggressive and violent towards others in the lineup.I guess Rusty is an old fart that should get the sand out of his vagina?Get a life, Golidy Locks, this is total BS
As many of you know, there has been considerable discussion in this forum about Rusty's recent clothing ad featuring Josh Kerr in Surfer and Transworld Surf, and the perceived anti-SUP sentiment that accompanied the ad. As a brand that takes our industry reputation very seriously, I wanted to personally respond to the concerns the ad has raised and reassure the surf and SUP community of its intent. Rusty has always been an authentic surf brand that strives to be innovative, make great product and, most importantly, have fun. Our intent with the ad in question was to incorporate a fun, humorous tone into our marketing, and we regret that some people were offended by our attempt at humor. In no way does any of us at Rusty condone violence of any sort - this has no place in our society. That said, we have decided to pull the ad from all publications. I'd also like to apologize to Rusty Preisendorfer and the crew at Rusty Surfboards for any criticism or negativity garnered from the ad. Rusty has been on the forefront of surfboard innovation for years, and an icon in our industry. He has been building SUPs for many years and is an avid SUP’er himself. While some of the criticism on this forum has been directed towards him, he was not involved in any way. The same goes for the crew at Boardworks -- they were not party to our decision to run the ad either. All of us at Rusty are passionate about what we do. We surf, skate, snowboard, wakeboard, SUP or some form of each, so we were very aware of the irony of the ad. While we may have missed the mark on this ad, we are certainly not anti-SUP and did not aim to upset anyone. Through this process, I have seen a very passionate group and appreciate your dedication and energy regarding the issue. We have taken your words to heart and encourage you to continue supporting the boardsports you love. Sincerely,Charlie SetzlerPresidentRusty Clothing